Marketplace Performance Report (v201806)

The Marketplace Performance report includes all statistics of ads displayed on the Marketplace, aggregated by default at the account level. If other segment fields are used, you may get more than one row per account. See segmentation for more information.

info_outline  Attribute

layers  Segment

show_chart  Metric

Ctr

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MARKETPLACE_PERFORMANCE_REPORT

AdGroupId

The ID of the AdGroup.

TypeLong
Display NameAd group ID
XML AttributeadGroupID
BehaviorAttribute
FilterableTrue
Supports Zero ImpressionsFalse

AverageCpc

The total cost of all clicks divided by the total number of clicks received. Values can be one of: a) a money amount in micros, b) "auto: x" or "auto" if this field is a bid and AdWords is automatically setting the bid via the chosen bidding strategy, or c) "--" if this field is a bid and no bid applies to the row.

TypeMoney
Display NameAvg. CPC
XML AttributeavgCPC
BehaviorMetric
FilterableTrue
Supports Zero ImpressionsFalse

AverageCpm

Average Cost-per-thousand impressions (CPM). Values can be one of: a) a money amount in micros, b) "auto: x" or "auto" if this field is a bid and AdWords is automatically setting the bid via the chosen bidding strategy, or c) "--" if this field is a bid and no bid applies to the row.

TypeMoney
Display NameAvg. CPM
XML AttributeavgCPM
BehaviorMetric
FilterableTrue
Supports Zero ImpressionsFalse

CampaignId

The ID of the Campaign.

TypeLong
Display NameCampaign ID
XML AttributecampaignID
BehaviorAttribute
FilterableTrue
Supports Zero ImpressionsFalse

Clicks

The number of clicks.

TypeLong
Display NameClicks
XML Attributeclicks
BehaviorMetric
FilterableTrue
Supports Zero ImpressionsFalse

ConversionRate

The number of conversions divided by total clicks that can be tracked to conversions. Percentage returned as "x.xx%". To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN. This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause.

TypeDouble
Display NameConv. rate
XML AttributeconvRate
BehaviorMetric
FilterableTrue
Supports Zero ImpressionsFalse

Conversions

The number of conversions for all conversion actions that you have opted into optimization. This field is formatted with dot (".") for decimal separator, precision of two decimal positions and no thousands separator (e.g. 1000000.00). To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN. This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause.

TypeDouble
Display NameConversions
XML Attributeconversions
BehaviorMetric
FilterableTrue
Supports Zero ImpressionsFalse

ConversionValue

The sum of conversion values for all conversions. This field is formatted with dot (".") for decimal separator, precision of two decimal positions and no thousands separator (e.g. 1000000.00). To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN. This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause.

TypeDouble
Display NameTotal conv. value
XML AttributetotalConvValue
BehaviorMetric
FilterableTrue
Supports Zero ImpressionsFalse

Cost

The sum of your cost-per-click (CPC) and cost-per-thousand impressions (CPM) costs during this period. Values can be one of: a) a money amount in micros, b) "auto: x" or "auto" if this field is a bid and AdWords is automatically setting the bid via the chosen bidding strategy, or c) "--" if this field is a bid and no bid applies to the row.

TypeMoney
Display NameCost
XML Attributecost
BehaviorMetric
FilterableTrue
Supports Zero ImpressionsFalse

CostPerConversion

The Cost attributable to conversion-tracked clicks divided by the number of conversions Values can be one of: a) a money amount in micros, b) "auto: x" or "auto" if this field is a bid and AdWords is automatically setting the bid via the chosen bidding strategy, or c) "--" if this field is a bid and no bid applies to the row.

TypeMoney
Display NameCost / conv.
XML AttributecostConv
BehaviorMetric
FilterableTrue
Supports Zero ImpressionsFalse

Ctr

The number of clicks your ad receives (Clicks) divided by the number of times your ad is shown (Impressions). Percentage returned as "x.xx%". To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN. This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause.

TypeDouble
Display NameCTR
XML Attributectr
BehaviorMetric
FilterableTrue
Supports Zero ImpressionsFalse

Date

The date formatted as yyyy-MM-dd.

TypeDate
Display NameDay
XML Attributeday
BehaviorSegment
FilterableTrue
Supports Zero ImpressionsFalse

DayOfWeek

The name of the day of the week, e.g., "Monday".

TypeDayOfWeek
Display NameDay of week
XML AttributedayOfWeek
BehaviorSegment
FilterableTrue
Supports Zero ImpressionsFalse

Impressions

Count of how often your ad has appeared on a search results page or website on the Google Network.

TypeLong
Display NameImpressions
XML Attributeimpressions
BehaviorMetric
FilterableTrue
Supports Zero ImpressionsFalse

Month

The first day of the month, formatted as yyyy-MM-dd.

TypeString
Display NameMonth
XML Attributemonth
BehaviorSegment
FilterableTrue
Supports Zero ImpressionsFalse

MonthOfYear

The name of the month of the year, e.g., "December".

TypeMonthOfYear
Display NameMonth of Year
XML AttributemonthOfYear
BehaviorSegment
FilterableTrue
Supports Zero ImpressionsFalse

Quarter

The first day of the quarter, formatted as yyyy-MM-dd. Uses the calendar year for quarters, e.g., the second quarter of 2014 starts on 2014-04-01.

TypeString
Display NameQuarter
XML Attributequarter
BehaviorSegment
FilterableTrue
Supports Zero ImpressionsFalse

ValuePerConversion

The total value of your conversions divided by the total number of conversions. This field is formatted with dot (".") for decimal separator, precision of two decimal positions and no thousands separator (e.g. 1000000.00). To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN. This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause.

TypeDouble
Display NameValue / conv.
XML AttributevalueConv
BehaviorMetric
FilterableTrue
Supports Zero ImpressionsFalse

Week

The date for the Monday of the week, formatted as yyyy-MM-dd.

TypeString
Display NameWeek
XML Attributeweek
BehaviorSegment
FilterableTrue
Supports Zero ImpressionsFalse

Year

The year, formatted as yyyy.

TypeInteger
Display NameYear
XML Attributeyear
BehaviorSegment
FilterableTrue
Supports Zero ImpressionsFalse

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