Creative Conversion Report (v201708)

Free clicks are interactions that take place before a clickthrough for certain ads, product extensions and location extensions, e.g., interactions like "Get directions". Visit this help page to learn more about free clicks.

This report is called "Free clicks" in the AdWords UI.

info_outline  Attribute

layers  Segment

show_chart  Metric

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CREATIVE_CONVERSION_REPORT

AccountCurrencyCode

The currency of the Customer account.

TypeString
Display NameCurrency
XML Attributecurrency
BehaviorAttribute
FilterableTrue
Supports Zero ImpressionsFalse

AccountDescriptiveName

The descriptive name of the Customer account.

TypeString
Display NameAccount
XML Attributeaccount
BehaviorAttribute
FilterableTrue
Supports Zero ImpressionsFalse

AccountTimeZone

Name of the timezone selected for the Customer account. For example: "(GMT-05:00) Eastern Time". This field does not reflect the current state of daylight saving time for the timezone.

TypeString
Display NameTime zone
XML AttributetimeZone
BehaviorAttribute
FilterableTrue
Supports Zero ImpressionsFalse

AdGroupId

The ID of the AdGroup.

TypeLong
Display NameAd group ID
XML AttributeadGroupID
BehaviorAttribute
FilterableTrue
Supports Zero ImpressionsFalse

AdGroupName

The name of the AdGroup.

TypeString
Display NameAd group
XML AttributeadGroup
BehaviorAttribute
FilterableTrue
Supports Zero ImpressionsFalse

AdGroupStatus

Status of the ad group.

TypeAdGroupStatus
Display NameAd group state
XML AttributeadGroupState
BehaviorAttribute
FilterableTrue
Supports Zero ImpressionsFalse

AdNetworkType1

First level network type.

TypeAdNetworkType1
Display NameNetwork
XML Attributenetwork
BehaviorSegment
FilterableTrue
Supports Zero ImpressionsFalse

AdNetworkType2

Second level network type (includes search partners).

TypeAdNetworkType2
Display NameNetwork (with search partners)
XML AttributenetworkWithSearchPartners
BehaviorSegment
FilterableTrue
Supports Zero ImpressionsFalse

CampaignId

The ID of the Campaign.

TypeLong
Display NameCampaign ID
XML AttributecampaignID
BehaviorAttribute
FilterableTrue
Supports Zero ImpressionsFalse

CampaignName

The name of the Campaign.

TypeString
Display NameCampaign
XML Attributecampaign
BehaviorAttribute
FilterableTrue
Supports Zero ImpressionsFalse

CampaignStatus

The status of the Campaign.

TypeCampaignStatus
Display NameCampaign state
XML AttributecampaignState
BehaviorAttribute
FilterableTrue
Supports Zero ImpressionsFalse

ConversionTrackerId

ID of the conversion tracker.

TypeLong
Display NameFree click type
XML AttributefreeClickType
BehaviorSegment
FilterableTrue
Supports Zero ImpressionsFalse

CreativeConversionRate

The number of clicks that converted divided by your total clicks that can be tracked to a conversion. This is how often a click on your ad resulted in a conversion. Percentage returned as "x.xx%". To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN. This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause.

TypeDouble
Display NameFree click rate
XML AttributefreeClickRate
BehaviorMetric
FilterableTrue
Supports Zero ImpressionsFalse

CreativeConversions

The number of clicks that converted within your chosen conversion window. This field is formatted using US locale, i.e., using comma "," for thousands and dot "." for decimals.

TypeLong
Display NameFree clicks
XML AttributefreeClicks
BehaviorMetric
FilterableTrue
Supports Zero ImpressionsFalse

CreativeId

ID of the ad.

TypeLong
Display NameAd ID
XML AttributeadID
BehaviorAttribute
FilterableTrue
Supports Zero ImpressionsFalse

CriteriaParameters

Descriptive string for the Criterion. For more information on the format of criteria types in reports, see the Criteria prefixes section of the reporting guide.

TypeString
Display NameKeyword / Placement
XML AttributekeywordPlacement
BehaviorAttribute
FilterableTrue
Supports Zero ImpressionsFalse

CriteriaTypeName

The descriptive name of the CriteriaType.

TypeString
Display NameMatch type
XML AttributematchType
BehaviorAttribute
FilterableTrue
Supports Zero ImpressionsFalse

CriterionId

The Criterion ID.

TypeLong
Display NameKeyword ID
XML AttributekeywordID
BehaviorAttribute
FilterableTrue
Supports Zero ImpressionsFalse

CustomerDescriptiveName

The descriptive name of the Customer.

TypeString
Display NameClient name
XML AttributeclientName
BehaviorAttribute
FilterableTrue
Supports Zero ImpressionsFalse

Date

The date formatted as yyyy-MM-dd.

TypeDate
Display NameDay
XML Attributeday
BehaviorSegment
FilterableTrue
Supports Zero ImpressionsFalse

DayOfWeek

The name of the day of the week, e.g., "Monday".

TypeDayOfWeek
Display NameDay of week
XML AttributedayOfWeek
BehaviorSegment
FilterableTrue
Supports Zero ImpressionsFalse

ExternalCustomerId

The Customer ID.

TypeLong
Display NameCustomer ID
XML AttributecustomerID
BehaviorAttribute
FilterableTrue
Supports Zero ImpressionsFalse

Impressions

Count of how often your ad has appeared on a search results page or website on the Google Network.

TypeLong
Display NameImpressions
XML Attributeimpressions
BehaviorMetric
FilterableTrue
Supports Zero ImpressionsFalse

Month

The first day of the month, formatted as yyyy-MM-dd.

TypeString
Display NameMonth
XML Attributemonth
BehaviorSegment
FilterableTrue
Supports Zero ImpressionsFalse

Quarter

The first day of the quarter, formatted as yyyy-MM-dd. Uses the calendar year for quarters, e.g., the second quarter of 2014 starts on 2014-04-01.

TypeString
Display NameQuarter
XML Attributequarter
BehaviorSegment
FilterableTrue
Supports Zero ImpressionsFalse

Week

The date for the Monday of the week, formatted as yyyy-MM-dd.

TypeString
Display NameWeek
XML Attributeweek
BehaviorSegment
FilterableTrue
Supports Zero ImpressionsFalse

Year

The year, formatted as yyyy.

TypeInteger
Display NameYear
XML Attributeyear
BehaviorSegment
FilterableTrue
Supports Zero ImpressionsFalse

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