Campaign Negative Keywords Performance Report

Although negative keywords do not hold statistics, you can use this structured report to efficiently retrieve attributes of keyword-based NegativeCampaignCriterion objects.

Attribute AccountCurrencyCode AccountDescriptiveName AccountTimeZone BaseCampaignId CampaignId CampaignName CampaignStatus Criteria CustomerDescriptiveName ExternalCustomerId Id IsNegative KeywordMatchType

Segment

Metric

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CAMPAIGN_NEGATIVE_KEYWORDS_PERFORMANCE_REPORT
AccountCurrencyCode	The currency of the Customer account. Type String Display Name Currency XML Attribute currency Behavior Attribute Filterable True Supports Zero Impressions True
AccountDescriptiveName	The descriptive name of the Customer account. Type String Display Name Account XML Attribute account Behavior Attribute Filterable True Supports Zero Impressions True
AccountTimeZone	Name of the timezone selected for the Customer account. For example: "(GMT-05:00) Eastern Time". This field does not reflect the current state of daylight saving time for the timezone. Type String Display Name Time zone XML Attribute timeZone Behavior Attribute Filterable True Supports Zero Impressions True
BaseCampaignId	The ID of base campaign of trial campaigns. For regular campaigns, this is equal to CampaignId. Type Long Display Name Base Campaign ID XML Attribute baseCampaignID Behavior Attribute Filterable True Supports Zero Impressions True
CampaignId	The ID of the Campaign. Type Long Display Name Campaign ID XML Attribute campaignID Behavior Attribute Filterable True Supports Zero Impressions True
CampaignName	The name of the Campaign. Type String Display Name Campaign XML Attribute campaign Behavior Attribute Filterable True Supports Zero Impressions True
CampaignStatus	The status of the Campaign. Type CampaignStatus Display Name Campaign state XML Attribute campaignState Behavior Attribute Filterable True Supports Zero Impressions True Predicate values / display values UNKNOWN unknown ENABLED enabled PAUSED paused REMOVED removed
Criteria	Descriptive string for the Criterion. For more information on the format of criteria types in reports, see the Criteria prefixes section of the reporting guide. Type String Display Name Negative keyword XML Attribute negativeKeyword Behavior Attribute Filterable True Supports Zero Impressions True
CustomerDescriptiveName	The descriptive name of the Customer. Type String Display Name Client name XML Attribute clientName Behavior Attribute Filterable True Supports Zero Impressions True
ExternalCustomerId	The Customer ID. Type Long Display Name Customer ID XML Attribute customerID Behavior Attribute Filterable True Supports Zero Impressions True
Id	ID of the main object of this row. Type Long Display Name Keyword ID XML Attribute keywordID Behavior Attribute Filterable True Supports Zero Impressions True
IsNegative	Indicates if the criterion for this row is a negative (exclusion) criterion. Type Enum Display Name Is negative XML Attribute isNegative Behavior Attribute Filterable True Supports Zero Impressions True Predicate values / display values TRUE true FALSE false
KeywordMatchType	The match type for the Keyword. Type KeywordMatchType Display Name Match type XML Attribute matchType Behavior Attribute Filterable True Supports Zero Impressions True Predicate values / display values EXACT Exact PHRASE Phrase BROAD Broad