Ad Customizers Feed Item Report

The Ad Customizers Feed Item report provides statistics for feed items used in Ad Customizers. Statistics are aggregated at the feed item level, one row per feed item. If other segment fields are used, you may get more than one row per feed item. See segmentation for more information.

Attribute AccountDescriptiveName AdGroupId AdGroupName AdId CampaignId CampaignName ExternalCustomerId FeedId FeedItemAttributes FeedItemEndTime FeedItemId FeedItemStartTime FeedItemStatus GeoTargetingCriterionId KeywordTargetingId KeywordTargetingMatchType KeywordTargetingText TargetingAdGroupId TargetingCampaignId

Segment AdNetworkType1 AdNetworkType2 ConversionCategoryName ConversionTrackerId ConversionTypeName Date DayOfWeek Device ExternalConversionSource Month MonthOfYear Quarter Slot Week Year

Metric AllConversionRate AllConversions AllConversionValue AverageCost AverageCpc AverageCpe AverageCpm AverageCpv AveragePosition Clicks ConversionRate Conversions ConversionValue Cost CostPerAllConversion CostPerConversion CrossDeviceConversions Ctr EngagementRate Engagements Impressions InteractionRate Interactions InteractionTypes ValuePerAllConversion ValuePerConversion VideoViewRate VideoViews

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AD_CUSTOMIZERS_FEED_ITEM_REPORT
AccountDescriptiveName	The descriptive name of the Customer account. Type String Display Name Account XML Attribute account Behavior Attribute Filterable True Supports Zero Impressions True
AdGroupId	The ID of the AdGroup. Type Long Display Name Ad group ID XML Attribute adGroupID Behavior Attribute Filterable True Supports Zero Impressions False
AdGroupName	The name of the AdGroup. Type String Display Name Ad group XML Attribute adGroup Behavior Attribute Filterable True Supports Zero Impressions False
AdId	The ID of the Ad. This field may contain IDs of ads that are not supported in the report request's API version. Type Long Display Name Ad ID XML Attribute adID Behavior Attribute Filterable True Supports Zero Impressions False
AdNetworkType1	First level network type. Type AdNetworkType1 Display Name Network XML Attribute network Behavior Segment Filterable True Supports Zero Impressions True Predicate values / display values UNKNOWN unknown SEARCH Search Network CONTENT Display Network YOUTUBE_SEARCH YouTube Search YOUTUBE_WATCH YouTube Videos MIXED Cross-network
AdNetworkType2	Second level network type (includes search partners). Type AdNetworkType2 Display Name Network (with search partners) XML Attribute networkWithSearchPartners Behavior Segment Filterable True Supports Zero Impressions True Predicate values / display values UNKNOWN unknown SEARCH Google search SEARCH_PARTNERS Search partners CONTENT Display Network YOUTUBE_SEARCH YouTube Search YOUTUBE_WATCH YouTube Videos MIXED Cross-network
AllConversionRate	AllConversions divided by total clicks that can be conversion-tracked. This is how often a click on your ad resulted in a conversion. Percentage returned as "x.xx%". To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN. This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause. Type Double Display Name All conv. rate XML Attribute allConvRate Behavior Metric Filterable True Supports Zero Impressions True
AllConversions	Best estimate of the total number of conversions that Google Ads drives. Includes website, cross-device, and phone call conversions. This field is formatted with dot (".") for decimal separator, precision of two decimal positions and no thousands separator (e.g. 1000000.00). To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN. This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause. Type Double Display Name All conv. XML Attribute allConv Behavior Metric Filterable True Supports Zero Impressions True
AllConversionValue	The total value of all of your conversions, including those that are estimated. This field is formatted with dot (".") for decimal separator, precision of two decimal positions and no thousands separator (e.g. 1000000.00). To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN. This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause. Type Double Display Name All conv. value XML Attribute allConvValue Behavior Metric Filterable True Supports Zero Impressions True
AverageCost	The average amount you pay per interaction. This amount is the total cost of your ads divided by the total number of interactions. Values can be one of: a) a money amount in micros, b) "auto: x" or "auto" if this field is a bid and Google Ads is automatically setting the bid via the chosen bidding strategy, or c) "--" if this field is a bid and no bid applies to the row. Type Money Display Name Avg. Cost XML Attribute avgCost Behavior Metric Filterable True Supports Zero Impressions True Not compatible with the following fields: ConversionCategoryName ConversionTrackerId ConversionTypeName ExternalConversionSource
AverageCpc	The total cost of all clicks divided by the total number of clicks received. Values can be one of: a) a money amount in micros, b) "auto: x" or "auto" if this field is a bid and Google Ads is automatically setting the bid via the chosen bidding strategy, or c) "--" if this field is a bid and no bid applies to the row. Type Money Display Name Avg. CPC XML Attribute avgCPC Behavior Metric Filterable True Supports Zero Impressions True Not compatible with the following fields: ConversionCategoryName ConversionTrackerId ConversionTypeName ExternalConversionSource
AverageCpe	The average amount that you've been charged for an ad engagement. This amount is the total cost of all ad engagements divided by the total number of ad engagements. To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN. This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause. Type Double Display Name Avg. CPE XML Attribute avgCPE Behavior Metric Filterable True Supports Zero Impressions True Not compatible with the following fields: ConversionCategoryName ConversionTrackerId ConversionTypeName ExternalConversionSource
AverageCpm	Average Cost-per-thousand impressions (CPM). Values can be one of: a) a money amount in micros, b) "auto: x" or "auto" if this field is a bid and Google Ads is automatically setting the bid via the chosen bidding strategy, or c) "--" if this field is a bid and no bid applies to the row. Type Money Display Name Avg. CPM XML Attribute avgCPM Behavior Metric Filterable True Supports Zero Impressions True Not compatible with the following fields: ConversionCategoryName ConversionTrackerId ConversionTypeName ExternalConversionSource
AverageCpv	The average amount you pay each time someone views your ad. The average CPV is defined by the total cost of all ad views divided by the number of views. To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN. This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause. Type Double Display Name Avg. CPV XML Attribute avgCPV Behavior Metric Filterable True Supports Zero Impressions True Not compatible with the following fields: ConversionCategoryName ConversionTrackerId ConversionTypeName ExternalConversionSource
AveragePosition	Your ad's position relative to those of other advertisers. To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN. This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause. Type Double Display Name Avg. position XML Attribute avgPosition Behavior Metric Filterable True Supports Zero Impressions True Not compatible with the following fields: ConversionCategoryName ConversionTrackerId ConversionTypeName ExternalConversionSource
CampaignId	The ID of the Campaign. Type Long Display Name Campaign ID XML Attribute campaignID Behavior Attribute Filterable True Supports Zero Impressions False
CampaignName	The name of the Campaign. Type String Display Name Campaign XML Attribute campaign Behavior Attribute Filterable True Supports Zero Impressions False
Clicks	The number of clicks. Type Long Display Name Clicks XML Attribute clicks Behavior Metric Filterable True Supports Zero Impressions True Not compatible with the following fields: ConversionCategoryName ConversionTrackerId ConversionTypeName ExternalConversionSource
ConversionCategoryName	A category that describes the action the user will take to complete a conversion. Prevents zero-conversion rows from being returned. Values: "Download", "Lead", "Purchase/Sale", "Signup", "View of a key page", and "Other". Type String Display Name Conversion category XML Attribute conversionCategory Behavior Segment Filterable True Supports Zero Impressions False Not compatible with the following fields: AverageCost AverageCpc AverageCpe AverageCpm AverageCpv AveragePosition Clicks Cost Ctr EngagementRate Engagements Impressions InteractionRate InteractionTypes Interactions VideoViewRate VideoViews
ConversionRate	The number of conversions divided by total clicks that can be tracked to conversions. Percentage returned as "x.xx%". To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN. This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause. Type Double Display Name Conv. rate XML Attribute convRate Behavior Metric Filterable True Supports Zero Impressions True
Conversions	The number of conversions for all conversion actions that you have opted into optimization. This field is formatted with dot (".") for decimal separator, precision of two decimal positions and no thousands separator (e.g. 1000000.00). To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN. This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause. Type Double Display Name Conversions XML Attribute conversions Behavior Metric Filterable True Supports Zero Impressions True
ConversionTrackerId	ID of the conversion tracker. Type Long Display Name Conversion Tracker Id XML Attribute conversionTrackerId Behavior Segment Filterable True Supports Zero Impressions False Not compatible with the following fields: AverageCost AverageCpc AverageCpe AverageCpm AverageCpv AveragePosition Clicks Cost Ctr EngagementRate Engagements Impressions InteractionRate InteractionTypes Interactions VideoViewRate VideoViews
ConversionTypeName	The name of the conversion type. Prevents zero-conversion rows from being returned. Type String Display Name Conversion name XML Attribute conversionName Behavior Segment Filterable True Supports Zero Impressions False Not compatible with the following fields: AverageCost AverageCpc AverageCpe AverageCpm AverageCpv AveragePosition Clicks Cost Ctr EngagementRate Engagements Impressions InteractionRate InteractionTypes Interactions VideoViewRate VideoViews
ConversionValue	The sum of conversion values for all conversions. This field is formatted with dot (".") for decimal separator, precision of two decimal positions and no thousands separator (e.g. 1000000.00). To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN. This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause. Type Double Display Name Total conv. value XML Attribute totalConvValue Behavior Metric Filterable True Supports Zero Impressions True
Cost	The sum of your cost-per-click (CPC) and cost-per-thousand impressions (CPM) costs during this period. Values can be one of: a) a money amount in micros, b) "auto: x" or "auto" if this field is a bid and Google Ads is automatically setting the bid via the chosen bidding strategy, or c) "--" if this field is a bid and no bid applies to the row. Type Money Display Name Cost XML Attribute cost Behavior Metric Filterable True Supports Zero Impressions True Not compatible with the following fields: ConversionCategoryName ConversionTrackerId ConversionTypeName ExternalConversionSource
CostPerAllConversion	Total cost divided by all conversions. Values can be one of: a) a money amount in micros, b) "auto: x" or "auto" if this field is a bid and Google Ads is automatically setting the bid via the chosen bidding strategy, or c) "--" if this field is a bid and no bid applies to the row. Type Money Display Name Cost / all conv. XML Attribute costAllConv Behavior Metric Filterable True Supports Zero Impressions True
CostPerConversion	The Cost attributable to conversion-tracked clicks divided by the number of conversions. Values can be one of: a) a money amount in micros, b) "auto: x" or "auto" if this field is a bid and Google Ads is automatically setting the bid via the chosen bidding strategy, or c) "--" if this field is a bid and no bid applies to the row. Type Money Display Name Cost / conv. XML Attribute costConv Behavior Metric Filterable True Supports Zero Impressions True
CrossDeviceConversions	Conversions from when a customer clicks on an ad on one device, then converts on a different device or browser. Cross-device conversions are already included in your AllConversions column. This field is formatted with dot (".") for decimal separator, precision of two decimal positions and no thousands separator (e.g. 1000000.00). To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN. This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause. Type Double Display Name Cross-device conv. XML Attribute crossDeviceConv Behavior Metric Filterable True Supports Zero Impressions True Not compatible with the following fields: Slot
Ctr	The number of clicks your ad receives (Clicks) divided by the number of times your ad is shown (Impressions). Percentage returned as "x.xx%". To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN. This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause. Type Double Display Name CTR XML Attribute ctr Behavior Metric Filterable True Supports Zero Impressions True Not compatible with the following fields: ConversionCategoryName ConversionTrackerId ConversionTypeName ExternalConversionSource
Date	The date formatted as yyyy-MM-dd. Type Date Display Name Day XML Attribute day Behavior Segment Filterable True Supports Zero Impressions True
DayOfWeek	The name of the day of the week, e.g., "Monday". Type DayOfWeek Display Name Day of week XML Attribute dayOfWeek Behavior Segment Filterable True Supports Zero Impressions True Predicate values / display values MONDAY Monday TUESDAY Tuesday WEDNESDAY Wednesday THURSDAY Thursday FRIDAY Friday SATURDAY Saturday SUNDAY Sunday
Device	Device type where the impression was shown. Type DeviceType Display Name Device XML Attribute device Behavior Segment Filterable True Supports Zero Impressions True Predicate values / display values UNKNOWN Other DESKTOP Computers HIGH_END_MOBILE Mobile devices with full browsers TABLET Tablets with full browsers CONNECTED_TV Devices streaming video content to TV screens
EngagementRate	How often people engage with your ad after it's shown to them. This is the number of ad expansions divided by the number of times your ad is shown. Percentage returned as "x.xx%". To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN. This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause. Type Double Display Name Engagement rate XML Attribute engagementRate Behavior Metric Filterable True Supports Zero Impressions True Not compatible with the following fields: ConversionCategoryName ConversionTrackerId ConversionTypeName ExternalConversionSource
Engagements	The number of engagements. An engagement occurs when a viewer expands your Lightbox ad. Also, in the future, other ad types may support engagement metrics. Type Long Display Name Engagements XML Attribute engagements Behavior Metric Filterable True Supports Zero Impressions True Not compatible with the following fields: ConversionCategoryName ConversionTrackerId ConversionTypeName ExternalConversionSource
ExternalConversionSource	The source of conversion such as website, import from calls. Type ExternalConversionSource Display Name Conversion source XML Attribute conversionSource Behavior Segment Filterable True Supports Zero Impressions False Predicate values / display values UNKNOWN Other WEBPAGE Website ANALYTICS Analytics UPLOAD Import from clicks AD_CALL_METRICS Calls from ads OFFERS Offers ENGAGEMENT Engagement ads WEBSITE_CALL_METRICS Calls from website STORE_VISITS Store visits ANDROID_IN_APP Android in-app action ANDROID_DOWNLOAD Android app install (from Google Play) IOS_IN_APP iOS in-app action IOS_FIRST_OPEN iOS app install (first open) APP_UNSPECIFIED Mobile app ANDROID_FIRST_OPEN Android app install (first open) UPLOAD_CALLS Import from calls FIREBASE Firebase CLICK_TO_CALL Phone number clicks SALESFORCE Salesforce.com STORE_SALES_CRM Store sales (data partner) STORE_SALES_PAYMENT_NETWORK Store sales (automated) GOOGLE_PLAY Google Play THIRD_PARTY_APP_ANALYTICS Third-party app analytics GOOGLE_ATTRIBUTION Google Attribution STORE_SALES_DIRECT Store sales (direct upload) Not compatible with the following fields: AverageCost AverageCpc AverageCpe AverageCpm AverageCpv AveragePosition Clicks Cost Ctr EngagementRate Engagements Impressions InteractionRate InteractionTypes Interactions VideoViewRate VideoViews
ExternalCustomerId	The Customer ID. Type Long Display Name Customer ID XML Attribute customerID Behavior Attribute Filterable True Supports Zero Impressions True
FeedId	The Feed ID. Type Long Display Name Feed ID XML Attribute feedID Behavior Attribute Filterable True Supports Zero Impressions True
FeedItemAttributes	List of attribute values for the FeedItem. Type Byte Display Name Attribute Values XML Attribute attributeValues Behavior Attribute Filterable True Supports Zero Impressions True
FeedItemEndTime	End time at which the FeedItem is no longer effective and will stop serving. Type Long Display Name End date XML Attribute endDate Behavior Attribute Filterable True Supports Zero Impressions True
FeedItemId	The FeedItem ID. Type Long Display Name Item ID XML Attribute itemID Behavior Attribute Filterable True Supports Zero Impressions True
FeedItemStartTime	Start time when the FeedItem is effective and can begin serving. Type Long Display Name Start date XML Attribute startDate Behavior Attribute Filterable True Supports Zero Impressions True
FeedItemStatus	Status of the FeedItem. Type Status Display Name Item state XML Attribute itemState Behavior Attribute Filterable True Supports Zero Impressions True Predicate values / display values ENABLED Enabled REMOVED Removed UNKNOWN unknown
GeoTargetingCriterionId	Location ID of the feed item's geoTargeting. Type Long Display Name Target location XML Attribute targetLocation Behavior Attribute Filterable True Supports Zero Impressions True
Impressions	Count of how often your ad has appeared on a search results page or website on the Google Network. Type Long Display Name Impressions XML Attribute impressions Behavior Metric Filterable True Supports Zero Impressions True Not compatible with the following fields: ConversionCategoryName ConversionTrackerId ConversionTypeName ExternalConversionSource
InteractionRate	How often people interact with your ad after it is shown to them. This is the number of interactions divided by the number of times your ad is shown. Percentage returned as "x.xx%". To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN. This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause. Type Double Display Name Interaction Rate XML Attribute interactionRate Behavior Metric Filterable True Supports Zero Impressions True Not compatible with the following fields: ConversionCategoryName ConversionTrackerId ConversionTypeName ExternalConversionSource
Interactions	The number of interactions. An interaction is the main user action associated with an ad format--clicks for text and shopping ads, views for video ads, and so on. Type Long Display Name Interactions XML Attribute interactions Behavior Metric Filterable True Supports Zero Impressions True Not compatible with the following fields: ConversionCategoryName ConversionTrackerId ConversionTypeName ExternalConversionSource
InteractionTypes	The types of interactions that are reflected in the Interactions, InteractionRate, and AverageCost columns. Type EnumSet Display Name Interaction Types XML Attribute interactionTypes Behavior Metric Filterable True Supports Zero Impressions True Not compatible with the following fields: ConversionCategoryName ConversionTrackerId ConversionTypeName ExternalConversionSource
KeywordTargetingId	The ID of the feed item's keyword targeting. Type Long Display Name Keyword ID XML Attribute keywordID Behavior Attribute Filterable True Supports Zero Impressions True
KeywordTargetingMatchType	Match type of the feed item's keywordTargeting. Type String Display Name Target keyword match type XML Attribute targetKeywordMatchType Behavior Attribute Filterable True Supports Zero Impressions True
KeywordTargetingText	Text of the feed item's keywordTargeting. Type String Display Name Target keyword text XML Attribute targetKeywordText Behavior Attribute Filterable True Supports Zero Impressions True
Month	The first day of the month, formatted as yyyy-MM-dd. Type String Display Name Month XML Attribute month Behavior Segment Filterable True Supports Zero Impressions True
MonthOfYear	The name of the month of the year, e.g., "December". Type MonthOfYear Display Name Month of Year XML Attribute monthOfYear Behavior Segment Filterable True Supports Zero Impressions True Predicate values / display values JANUARY January FEBRUARY February MARCH March APRIL April MAY May JUNE June JULY July AUGUST August SEPTEMBER September OCTOBER October NOVEMBER November DECEMBER December
Quarter	The first day of the quarter, formatted as yyyy-MM-dd. Uses the calendar year for quarters, e.g., the second quarter of 2014 starts on 2014-04-01. Type String Display Name Quarter XML Attribute quarter Behavior Segment Filterable True Supports Zero Impressions True
Slot	The position of the Ad. Type Slot Display Name Top vs. Other XML Attribute topVsOther Behavior Segment Filterable True Supports Zero Impressions True Predicate values / display values SearchRhs Google search: Side SearchTop Google search: Top SearchOther Google search: Other Content Google Display Network AfsTop Search partners: Top AfsOther Search partners: Other Mixed Cross-network Unknown Not compatible with the following fields: CrossDeviceConversions
TargetingAdGroupId	Ad group ID of the feed item's adGroupTargeting. Type Long Display Name Target ad group ID XML Attribute targetAdGroupID Behavior Attribute Filterable True Supports Zero Impressions True
TargetingCampaignId	Campaign ID of the feed item's campaignTargeting. Type Long Display Name Target campaign ID XML Attribute targetCampaignID Behavior Attribute Filterable True Supports Zero Impressions True
ValuePerAllConversion	The value, on average, of all conversions. This field is formatted with dot (".") for decimal separator, precision of two decimal positions and no thousands separator (e.g. 1000000.00). To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN. This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause. Type Double Display Name Value / all conv. XML Attribute valueAllConv Behavior Metric Filterable True Supports Zero Impressions True
ValuePerConversion	The total value of your conversions divided by the total number of conversions. This field is formatted with dot (".") for decimal separator, precision of two decimal positions and no thousands separator (e.g. 1000000.00). To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN. This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause. Type Double Display Name Value / conv. XML Attribute valueConv Behavior Metric Filterable True Supports Zero Impressions True
VideoViewRate	The number of views your TrueView video ad receives divided by its number of impressions, including thumbnail impressions for TrueView in-display ads. Percentage returned as "x.xx%". To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN. This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause. Type Double Display Name View rate XML Attribute viewRate Behavior Metric Filterable True Supports Zero Impressions True Not compatible with the following fields: ConversionCategoryName ConversionTrackerId ConversionTypeName ExternalConversionSource
VideoViews	The number of times your video ads were viewed. Type Long Display Name Views XML Attribute views Behavior Metric Filterable True Supports Zero Impressions True Not compatible with the following fields: ConversionCategoryName ConversionTrackerId ConversionTypeName ExternalConversionSource
Week	The date for the Monday of the week, formatted as yyyy-MM-dd. Type String Display Name Week XML Attribute week Behavior Segment Filterable True Supports Zero Impressions True
Year	The year, formatted as yyyy. Type Integer Display Name Year XML Attribute year Behavior Segment Filterable True Supports Zero Impressions True