Geographical Targeting

Use the table below to find all available geographical targets. You can specify the country and other criteria such as Target Type to narrow your search. Click on the column header to sort by that column.

In the API, these criteria are of type Location.

   Latest .csv (2017-03-09)    Previous .csv (2017-01-23)

Column Definitions

Criteria ID
Unique and persistent assigned ID.
Best available English name of the geo target.
Canonical Name
The constructed fully qualified English name consisting of the target's own name, and that of its parent and country. This field is meant only for disambiguating similar target names—it's not supported in LocationCriterionService (use location names or criteria IDs instead).
Parent ID
The criteria ID of a parent. This field is included for legacy support, and the IDs may not be consistent across datasets. Canonical names is the preferred method of constructing hierarchies.
Country Code
The ISO-3166-1 alpha-2 country code that is associated with the target.
Target Type
Allowable values:
  • Airport
  • Autonomous Community *
  • Borough
  • Canton *
  • City *
  • City Region
  • Congressional District *
  • Country *
  • County *
  • Department *
  • District
  • Governorate *
  • Municipality *
  • National Park
  • Neighborhood
  • Okrug
  • Postal Code
  • Prefecture *
  • Province *
  • Region *
  • State *
  • Territory *
  • TV Region
  • Union Territory *
  • University

* Supported in TargetingIdeaService.

  • Active - Location is currently valid.
  • Removal Planned - Location is obsolete and will be removed in the next version.

Due to advertising regulations and laws of the People's Republic of China, you may be asked to provide certificates and licenses if you are advertising certain categories of products in China. You do not need to submit certificates until after your account has been activated. Once your account is active, you will be provided with information on how to submit certificates to Google.

Non-targetable locations

Note: Some countries or territories are not targetable in AdWords but may appear in reports based on the user's area of interest or physical location.

Check the list of restricted countries.

DMA regions

Please contact The Nielsen Company directly for DMA data.

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