Spend more time driving revenue
Give your company time to do its most valuable work by automating basic account changes and repetitive tasks such as keyword generation, ad creation, bidding, and reporting.
Keep ads up-to-date and relevant by starting and stopping campaigns based on real-time stock information (specific features available only through API).
Build an application that can make strategic account changes using your company's existing systems and data, including offline conversion data, website search data or website navigation statistics.
Automated solutions simplified
If you're looking to automate simple and frequent account-level tasks, such as pausing low performing keywords or scheduling ads for special events, AdWords scripts may give you the tools you need without the development resources required for the AdWords API.