Create and customize campaigns
Pull reporting and take action
Real-time bidding solutions
The Ad Exchange Buyer SOAP API lets you create or change campaign settings from your custom built application. Modify budget, bidding options, targeting, and more, without logging into the Ad Exchange UI.
The Ad Exchange Buyer REST API makes it easy to manage media buys programmatically across inventory sources, to work with creatives, and to bring campaign results together in one place.
Have your own bidder, or want to develop one? The Ad Exchange RTB Protocol shows how to receive bid requests from the Doubleclick Ad Exchange, and how to bring sophisticated strategies to real-time bidding.