Automate account and campaign management with the Ad Exchange APIs

Create and customize campaigns

Pull reporting and take action

Real-time bidding solutions

The Ad Exchange Buyer SOAP API lets you create or change campaign settings from your custom built application. Modify budget, bidding options, targeting, and more, without logging into the Ad Exchange UI.

Get started with the SOAP API

The Ad Exchange Buyer REST API makes it easy to manage media buys programmatically across inventory sources, to work with creatives, and to bring campaign results together in one place.

Get started with the REST API

Have your own bidder, or want to develop one? The Ad Exchange RTB Protocol shows how to receive bid requests from the Doubleclick Ad Exchange, and how to bring sophisticated strategies to real-time bidding.

Get started with RTB