This page provides tables that list and describe the available dimensions and metrics.
Dimensions
Note: CODE and ID are used programmatically while NAME is displayed to an end user and can be localised.
| Dimension | Description |
|---|---|
AD_CLIENT_ID |
The ID of an ad client. |
AD_FORMAT_CODE - Deprecated |
The code of an ad format. Examples: text, image, or html. |
AD_FORMAT_NAME - Deprecated |
The name of an ad format. Examples: Text, Image, or Rich Media. The latter value is for the html format. |
AD_UNIT_CODE |
The code of an ad unit. This value is not necessarily unique across ad clients. Example: 837572. Available for publisher-side reports only. |
AD_UNIT_ID |
The unique ID of an ad unit. Example: ca-pub-088712:837572. Available for publisher-side reports only. |
AD_UNIT_NAME |
The name of an ad unit. Available for publisher-side reports only. |
AD_UNIT_SIZE_CODE |
The size code of an ad unit. Examples: 720x42, mobile_single. Available for publisher-side reports only. |
AD_UNIT_SIZE_NAME |
The size name of an ad unit. Examples: 720x42, Single (Mobile). Available for publisher-side reports only. |
BID_TYPE_CODE |
The type of a bid. Examples: cpc, cpm |
BID_TYPE_NAME |
A bid type name. Examples are: CPC bids, CPM bids |
CUSTOM_CHANNEL_CODE |
The code of a custom channel. Available for publisher-side reports only. |
CUSTOM_CHANNEL_ID |
The ID of a custom channel. Available for publisher-side reports only. |
CUSTOM_CHANNEL_NAME |
The name of a custom channel. Available for publisher-side reports only. |
DATE |
A date in YYYYMMDD format. |
HOSTED_AD_CLIENT_ID |
The ID of the publisher's ad client. |
MONTH |
A month in YYYYMM format. |
PRODUCT_CODE |
The code of a product. Examples: AFC, AFS. |
PRODUCT_NAME |
The name of a product. Examples: AdSense for Content, AdSense for Search |
REQUESTED_AD_TYPE_CODE |
The code of the type of the requested ad. Examples: IMAGE, RADLINK, or OTHER. |
REQUESTED_AD_TYPE_NAME |
The name of the type of the requested ad. Examples: Display, Link unit, or Other. |
SERVED_AD_TYPE_CODE |
The code of the type of the served ad. Examples: IMAGE, RADLINK, or OTHER. |
SERVED_AD_TYPE_NAME |
The name of the type of the served ad. Examples: Display, Link unit, or Other. |
TARGETING_TYPE_CODE |
A targeting type code. Examples: Keyword, WebSite, Publisher. |
TARGETING_TYPE_NAME |
A targeting type name. Examples: Contextual, Reservation, Publisher |
URL_CHANNEL_ID |
The ID of a URL channel. Available for publisher-side reports only. |
URL_CHANNEL_NAME |
The name of a URL channel. Available for publisher-side reports only. |
WEEK |
The date of the first day of a week in YYYYMMDD format. |
Metrics
Note: units are returned as strings.
| Metric | Description | Units |
|---|---|---|
AD_REQUESTS |
The number of ad units that requested ads (for content ads) or search queries (for search ads). An ad request may result in zero, one, or multiple individual ad impressions depending on the size of the ad unit and whether any ads were available. | Integer |
AD_REQUESTS_COVERAGE |
The ratio of requested ad units or queries to the number returned to the site. | Decimal 0-1 |
AD_REQUESTS_CTR |
The ratio of ad requests that resulted in a click. | Decimal 0-1 |
AD_REQUESTS_RPM |
The revenue per thousand ad requests. This is calculated by dividing estimated revenue by the number of ad requests multiplied by 1000. | Decimal |
CLICKS |
The number of times a user clicked on a standard content ad. | Decimal |
COST_PER_CLICK |
The amount you earn each time a user clicks on your ad. CPC is calculated by dividing the estimated revenue by the number of clicks received. | Decimal. See headers in the response for the currency. |
EARNINGS |
The estimated earnings of the publisher. Note that earnings up to yesterday are accurate, more recent earnings are estimated due to the possibility of spam, or exchange rate fluctuations. | Decimal. See headers in the response for the currency. |
IMPRESSIONS |
An impression is counted for each ad request where at least one ad has been downloaded to the user’s device and has begun to load. It is the number of ad units (for content ads) or search queries (for search ads) that showed ads. | Integer |
IMPRESSIONS_CTR |
The ratio of IMPRESSIONS that resulted in a click. | Integer |
IMPRESSIONS_RPM |
The revenue per thousand IMPRESSIONS. This is calculated by dividing your estimated revenue by the number of matched queries multiplied by 1000. | Integer |
INDIVIDUAL_AD_IMPRESSIONS |
The number of times an individual ad is displayed on your website. Different ad formats will display varying numbers of ads. For example, a vertical banner may consist of 2 or more ads. Also, the number of ads in an ad unit may vary depending on whether the ad unit is displaying standard text ads, expanded text ads or image ads. | Integer |
INDIVIDUAL_AD_IMPRESSIONS_CTR |
The ratio of individual ad impressions that resulted in a click. | Decimal 0-1 |
INDIVIDUAL_AD_IMPRESSIONS_RPM |
The revenue per thousand individual ad impressions. This is calculated by dividing estimated revenue by the number of individual ad impressions multiplied by 1000. | Decimal |
MATCHED_AD_REQUESTS |
Another name for IMPRESSIONS. | Integer |
MATCHED_AD_REQUESTS_CTR |
Another name for IMPRESSIONS_CTR. | Decimal 0-1 |
MATCHED_AD_REQUESTS_RPM |
Another name for IMPRESSIONS_RPM. | Decimal |
PAGE_VIEWS |
The number of page views. | Integer |
PAGE_VIEWS_CTR |
The ratio of individual page views that resulted in a click. | Decimal 0-1 |
PAGE_VIEWS_RPM |
The revenue per thousand page views. This is calculated by dividing your estimated revenue by the number of page views multiplied by 1000. | Decimal |
TOTAL_EARNINGS |
The estimated earnings made by both the publisher and the host. | Decimal. See headers in the response for the currency. |