Thursday, August 27, 2026


Today we're announcing three unversioned changes to the Display \& Video 360 API and Structured Data Files that will take effect in **October 2026**and may impact your existing integrations.


These changes will take place on the following dates and have been fully detailed on our [Announced Deprecations](https://developers.google.com/display-video/api/deprecations.md.txt?utm_source=googleblog-adsdevs&utm_medium=blog&utm_campaign=adr-dv360api-oct2026-changes&utm_content=learnmore-refdocs) page:


Starting **October 1, 2026**:

- You will [no longer be able to exclude specific digital content labels using targeting](https://developers.google.com/display-video/api/deprecations.md.txt?utm_source=googleblog-adsdevs&utm_medium=blog&utm_campaign=adr-dv360api-oct2026-changes&utm_content=learnmore-refdocs#features.digital_content_label_exclusion_deprecation), impacting available `TARGETING_TYPE_DIGITAL_CONTENT_LABEL_EXCLUSION` targeting options in the Display \& Video 360 API and valid values for the `Digital Content Labels - Exclude` column in Line Item Structured Data Files.
- You will [no longer be able to exclude the majority of sensitive categories using targeting](https://developers.google.com/display-video/api/deprecations.md.txt?utm_source=googleblog-adsdevs&utm_medium=blog&utm_campaign=adr-dv360api-oct2026-changes&utm_content=learnmore-refdocs#features.sensitive_category_exclusion_deprecation), impacting available `TARGETING_TYPE_SENSITIVE_CATEGORY_EXCLUSION` targeting options in the Display \& Video 360 API and valid values for the `Brand Safety Sensitivity Setting` and `Brand Safety Custom Settings` columns in Line Item Structured Data Files.

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Starting **October 12, 2026:**

- You will be [required to provide a business name and logo when you create or update YouTube responsive ads](https://developers.google.com/display-video/api/deprecations.md.txt?utm_source=googleblog-adsdevs&utm_medium=blog&utm_campaign=adr-dv360api-oct2026-changes&utm_content=learnmore-refdocs#features.business_name_logo_requirement) if default values are not already assigned to the parent advertiser, impacting the upload of Ad Structured Data Files.


If you believe these changes will impact your integration, follow the recommended actions in the change description.


If you have any questions or want to discuss this post, please reach out to us on our ["Google Advertising and Measurement Community" Discord server](http://goo.gle/ads-and-measurement-discord).

![Portrait of the author](https://developers.google.com/static/ads/blog/images/tm.jpg) - Trevor Mulchay, Display \& Video 360 API Team

**Labels:**

[display-video-360-api](https://developers.google.com/ads/blog/feeds/labels/display-video-360-api.md.txt),

[structured-data-files](https://developers.google.com/ads/blog/feeds/labels/structured-data-files.md.txt),

[update](https://developers.google.com/ads/blog/feeds/labels/update.md.txt)