Monday, June 8, 2026

We are thrilled to announce the [Google Mobile Ads (GMA) Next-Gen SDK for Android](https://developers.google.com/admob/unity/android-next.md.txt?utm_source=googleblog-adsdevs&utm_medium=blog&utm_campaign=adr-gmanextgensdk-ga&utm_content=unity-toggle) is now officially available for Unity developers.  

<br />


Upgrading to GMA Next-Gen SDK for Android offers the following benefits:

- **Faster performance** :
  - Up to 27% faster ad request latency for banner ads than the previous version.
  - Smaller size on device than the previous SDK.
  - Starts in the background to minimize impact on app startup.
- **Enhanced stability**: GMA Next-Gen SDK removes remote procedure calls (RPCs), which reduces latency and decreases crash risk due to process communication failures.
- **Supports all ad formats** : Supports all existing Google Mobile Ads formats. For details, see [Select an ad format](https://developers.google.com/admob/android/next-gen/quick-start.md.txt?utm_source=googleblog-adsdevs&utm_medium=blog&utm_campaign=adr-gmanextgensdk-ga&utm_content=unity-toggle#select_an_ad_format).
- **The future of Android ads with AdMob:**All new development for Android exclusively targets the Next-Gen SDK

<br />

## One-click upgrade with GMA Unity plugin 11.1.0

GMA Unity plugin version 11.1.0 added a built-in setting to upgrade in GMA Next-Gen SDK instantly:

1. Navigate to `Assets > Google Mobile Ads > Settings` within the Unity Editor.
2. Locate the **"Switch Google Mobile Ads Android architecture"** setting and select **"Upgrade to the GMA Next-Gen SDK"**.

![](https://developers.google.com/static/ads/blog/images/unity_toggle.png)

That's all it takes! Your Android builds are now powered by the Next-Gen SDK.

To get started with the Next-Gen SDK, read the [Install GMA Next-Gen SDK](https://developers.google.com/admob/unity/android-next.md.txt?utm_source=googleblog-adsdevs&utm_medium=blog&utm_campaign=adr-gmanextgensdk-ga&utm_content=unity-toggle) developer guide.
To comment on this blog post or engage with fellow developers, join the
["Google Advertising and Measurement Community" Discord server](http://goo.gle/ads-and-measurement-discord?utm_source=googleblog-adsdevs&utm_medium=blog&utm_campaign=adr-gmanextgensdk-ga&utm_content=unity-toggle)
and share your thoughts on the `#gma-next-gen-sdk` channel.

![Portrait of the author](https://developers.google.com/static/ads/blog/images/ACg8ocLPtjYlc58kgcQGvfzlZ7AUACu08MzbTIpNDct7cLiE_KRuIbVh=s576-c-no.jpg) - Nicholas Ventimiglia, Mobile Ads Developer Relations

**Labels:**

[ad-manager](https://developers.google.com/ads/blog/feeds/labels/ad-manager.md.txt),

[admob](https://developers.google.com/ads/blog/feeds/labels/admob.md.txt),

[mobile-ads-sdk](https://developers.google.com/ads/blog/feeds/labels/mobile-ads-sdk.md.txt),

[release](https://developers.google.com/ads/blog/feeds/labels/release.md.txt),

[unity](https://developers.google.com/ads/blog/feeds/labels/unity.md.txt)