Friday, June 26, 2026


Today we're announcing two unversioned changes to the Display \& Video 360 API and Structured Data Files that will take effect on **July 13, 2026** and may impact your existing integrations.


The following changes have been fully detailed on our [Announced Deprecations](https://developers.google.com/display-video/api/deprecations.md.txt?utm_campaign=adr-dv360api-jul2026-changes&utm_source=googleblog-adsdevs&utm_medium=blog) page:

- The third-party vendor Nielsen will [no longer be assignable as a third-party brand lift vendor](https://developers.google.com/display-video/api/deprecations.md.txt?utm_campaign=adr-dv360api-jul2026-changes&utm_source=googleblog-adsdevs&utm_medium=blog#features.nielsen_brand_lift).
- If left unset, default business name and logo values will [begin being inherited by Demand Gen and YouTube responsive ads](https://developers.google.com/display-video/api/deprecations.md.txt?utm_campaign=adr-dv360api-jul2026-changes&utm_source=googleblog-adsdevs&utm_medium=blog#features.name_logo_inheritance).

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If you believe any of these changes will impact your integrations, follow the recommended actions in the change description.


If you have any questions or want to discuss this post, please reach out to us on our ["Google Advertising and Measurement Community" Discord server](http://goo.gle/ads-and-measurement-discord).

![Portrait of the author](https://developers.google.com/static/ads/blog/images/tm.jpg) - Trevor Mulchay, Display \& Video 360 API Team

**Labels:**

[demand-gen](https://developers.google.com/ads/blog/feeds/labels/demand-gen.md.txt),

[display-video-360-api](https://developers.google.com/ads/blog/feeds/labels/display-video-360-api.md.txt),

[structured-data-files](https://developers.google.com/ads/blog/feeds/labels/structured-data-files.md.txt),

[update](https://developers.google.com/ads/blog/feeds/labels/update.md.txt)