Thursday, April 30, 2026


Starting June 15, 2026, the [Google Ads API](https://developers.google.com/google-ads/api?utm_source=googleblog-adsdevs&utm_medium=blog&utm_campaign=adr-productperformancereportingchangesapr2026&utm_content=readmore-api) will begin transitioning [product reporting](https://developers.google.com/google-ads/api/docs/shopping-ads/reporting.md.txt?utm_source=googleblog-adsdevs&utm_medium=blog&utm_campaign=adr-productperformancereportingchangesapr2026&utm_content=readmore-reporting) to include data from all Performance Max networks. This update also provides comprehensive performance metrics across all campaign types and channels, including Performance Max, Shopping, Video, App, and Demand Gen.

### **What is changing?**

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Previously, reporting for products in Video, Demand Gen, and App campaigns was limited to high-level metrics like impressions and clicks. Also for Performance Max campaigns, only some networks were reported. This update introduces:

- **Expanded metrics for `shopping_product`:** [Cost](https://developers.google.com/google-ads/api/fields/latest/shopping_product?utm_source=googleblog-adsdevs&utm_medium=blog&utm_campaign=adr-productperformancereportingchangesapr2026&utm_content=readmore-cost#metrics.cost_micros) and [Conversion](https://developers.google.com/google-ads/api/fields/latest/shopping_product?utm_source=googleblog-adsdevs&utm_medium=blog&utm_campaign=adr-productperformancereportingchangesapr2026&utm_content=readmore-conversion#metrics.conversions) metrics will start returning data for Video, Demand Gen, and App campaigns, not just Shopping and Performance Max.
- **Consistent campaign reporting with `shopping_performance_view`:** All campaign types that use [Google Merchant Center (GMC)](https://support.google.com/merchants/answer/12159157) will have results returned with `shopping_performance_view`.
- **Network transparency for Performance Max:** All [networks](https://developers.google.com/google-ads/api/fields/latest/shopping_performance_view?utm_source=googleblog-adsdevs&utm_medium=blog&utm_campaign=adr-productperformancereportingchangesapr2026&utm_content=readmore-networks#segments.ad_network_type) will start being returned for Performance Max campaigns when querying for `shopping_performance_view`, so you may notice a one-time increase in all product reporting metrics for these campaigns. Note that data for these new metrics and expanded campaign coverage will only be available starting from **June 15 2026**. Historical API requests for dates prior to the launch will not contain this expanded data.


If you have any questions or want to discuss this post, please reach out to us on our ["Google Advertising and Measurement Community" Discord server](http://goo.gle/ads-and-measurement-discord).

![Portrait of the author](https://developers.google.com/static/ads/blog/images/AVvXsEhMd1fdKsHQ-Ld1S2S7p1QnHKGIsAxgkzDAnAZ4Ennu3TL968-LZlrDhnCAtVhhh-UUMIKK6ecAadUoYY2_S-nU6HNVWDZK4vE28WYzIilQUhe8Fh_FMOaFo5sahlfpyIV7j_sR8xS-HtM_KU_deoWN91Y3dk21HE65O2lzO4fd8aOAFTxqpd2-rVhO5XM.jpg) - Dora Sun - Google Ads API Team

**Labels:**

[google-ads-api](https://developers.google.com/ads/blog/feeds/labels/google-ads-api.md.txt),

[reporting](https://developers.google.com/ads/blog/feeds/labels/reporting.md.txt)