Tuesday, April 14, 2026


Today we're announcing the April 2026 update to the Display \& Video 360 API. This update includes the following:

- Support for additional `Exchange` and `ThirdPartyVendor` values.
- `AdAsset` identifier fields in objects used in `AdGroupAd` resources.
- Beta support for [Demand Gen](https://support.google.com/displayvideo/answer/15598748?utm_source=googleblog-adsdevs&utm_medium=blog&utm_campaign=adr-dv360api-update-apr2026&utm_content=learnmore-dv-hc) resource management.

<br />


**While Demand Gen campaign support is in beta, it is only available to allowlisted customers.** See our [guide](https://developers.google.com/display-video/api/guides/tasks/serve-demand-gen-ad/overview.md.txt?utm_source=googleblog-adsdevs&utm_medium=blog&utm_campaign=adr-dv360api-update-apr2026&utm_content=learnmore-guide) for detailed instructions on how to create a Demand Gen ad campaign.If your partner is allowlisted:

- Demand Gen line items, ad groups, and the relevant targeting will be included in relevant `get` and `list` requests.
- Demand Gen line items, ad groups, ads, and the relevant targeting can be created, deleted, and updated.


We aim to launch full Demand Gen support for the Display \& Video 360 API in general availability later this year. This will be announced with a future release.


For a complete list of new features in this update, see the Display \& Video 360 API [release notes](https://developers.google.com/display-video/api/release-notes.md.txt#april_14_2026?utm_source=googleblog-adsdevs&utm_medium=blog&utm_campaign=adr-dv360api-update-apr2026&utm_content=learnmore-refdocs). Before using these new features, make sure to update your [client library to the latest version](https://developers.google.com/display-video/api/guides/getting-started/libraries?utm_source=googleblog-adsdevs&utm_medium=blog&utm_campaign=adr-dv360api-update-apr2026&utm_content=learnmore-refdocs).


If you have any questions or want to discuss this post, please reach out to us on our ["Google Advertising and Measurement Community" Discord server](http://goo.gle/ads-and-measurement-discord).

![Portrait of the author](https://developers.google.com/static/ads/blog/images/tm.jpg) - Trevor Mulchay, Display \& Video 360 API Team

**Labels:**

[beta](https://developers.google.com/ads/blog/feeds/labels/beta.md.txt),

[demand-gen](https://developers.google.com/ads/blog/feeds/labels/demand-gen.md.txt),

[display-video-360-api](https://developers.google.com/ads/blog/feeds/labels/display-video-360-api.md.txt),

[release](https://developers.google.com/ads/blog/feeds/labels/release.md.txt),

[update](https://developers.google.com/ads/blog/feeds/labels/update.md.txt)