Thursday, January 29, 2026
We are announcing the Google Mobile Ads (GMA) Next-Gen SDK for Android, a significant rewrite of the Google Mobile Ads SDK that prioritizes speed, stability, and an improved developer experience. See the developer guides to get started today ([AdMob](https://developers.google.com/admob/android/next-gen/quick-start.md.txt) \| [Ad Manager](https://developers.google.com/ad-manager/mobile-ads-sdk/android/next-gen/quick-start.md.txt)).
Currently available in **Open Beta**, the GMA Next-Gen SDK is scheduled for General Availability (GA) in July 2026. We encourage you to explore the new SDK and its potential benefits for your applications.
## Advantages of the GMA Next-Gen SDK
- **Improved Performance:** Benefit from notable reductions in ad request latency. The new Google Mobile Ads SDK offers up to **27% faster ad request latency for banner ads** than our previous version^1^. The new SDK also features background initialization to minimize impact on application startup times.
- **Reduced Application Size:** The new Google Mobile Ads SDK file size is up to **17% smaller** than our previous version^2^.
- **Modern Language Support:** Developed in Kotlin, the SDK provides idiomatic APIs for developers working in both Kotlin and Java.
- **Faster Release Cycles:** The GMA Next-Gen SDK benefits from a more frequent and regular release schedule, providing quicker access to new features and bug fixes.
- **Comprehensive Feature Support:** Continues to use all existing Google Mobile Ads formats and features within your applications.
## Early adoption successes
Publishers participating in the beta program have reported positive outcomes compared to the previous SDK:
- 50% increase in Average Revenue Per User (ARPU).
- 91.5% uplift in Average Revenue Per Daily Active User (ARPDAU).
- 1/3 reduction in ANR rate and a 50% reduction in slow cold starts.
- 16% increase in fill rate.
Further details on these outcomes can be found in the[GMA Next-Gen SDK success stories](https://support.google.com/admob/answer/16722481).
## Live events
The following upcoming live events are encouraged for those interested in the GMA Next-Gen SDK:
- **Introductory webinar** : An overview focused on the advantages of the GMA Next-Gen SDK and best practices for implementation.
- **EMEA/APAC session:** Live webinar broadcasted on**February 19th** . ([Register](https://publishersonair.withgoogle.com/events/en-gma-next-gen-sdk-2026-q1))
- **AMER session** :Live viewing of recording on **February 24th** . ([Register](https://publishersonair.withgoogle.com/events/en-gma-next-gen-sdk-2026-q1))
- **February 26th - Discord technical overview session** : A technical introduction of the GMA Next-Gen SDK specifically for developers. Register ([Accept Invite](https://discord.com/invite/dFqQbB7ETF?event=1466120275027431609))
- **March 4th - Discord banner migration live coding session** : A practical demonstration of migrating banner ads from the previous SDK to the GMA Next-Gen SDK. Register ([Accept Invite](https://discord.com/invite/dFqQbB7ETF?event=1466121296722268180))
- **March 11th - Migration hackathon**: AI-Based migration to the GMA Next-Gen SDK with a dedicated MCP server and vibe coding. If interested, please reach out to your Google account manager.
## Implementation resources
Get started with these Next-Gen SDK resources:
1. **Integration guide:** The latest version and setup instructions are available in our GMA Next-Gen SDK Get Started guide ([AdMob](https://developers.google.com/admob/android/next-gen/quick-start.md.txt) \| [Ad Manager](https://developers.google.com/ad-manager/mobile-ads-sdk/android/next-gen/quick-start.md.txt)).
2. **Migration guide:** Instructions to migrate to the GMA-Next Gen SDK ([AdMob](https://developers.google.com/admob/android/next-gen/migration/benefits.md.txt) \| [Ad Manager](https://developers.google.com/ad-manager/mobile-ads-sdk/android/next-gen/migration/benefits.md.txt)).
3. **Developer samples:** Example applications demonstrating SDK usage are available in our [GitHub](https://github.com/googleads/gma-next-gen-sdk-android-examples) repository.
4. **Introduction video:** For an overview of the SDK's benefits, please watch our [introductory video](https://www.youtube.com/watch?v=giwn21KeYoQ).
We invite you to integrate the Google Mobile Ads Next-Gen SDK and discover the performance and stability enhancements it can bring to your Android applications.
If you have any questions or need additional help, please join the [GMA Next-Gen SDK](https://discord.com/invite/gwAPc7QqgE) channel to share your thoughts and get in contact with the team.
 - Justin Malandruccolo, Mobile Ads Developer Relations
*^1^ Google Internal Data, Latency Measurement for Banner Ads, Google Mobile Ads SDK vs. New Google Mobile Ads SDK, August 21, 2025 to September 3, 2025.*
*^2^ Google Internal Data, Increase to app file size when adding the SDK, Google Mobile Ads SDK vs. new Google Mobile Ads SDK, September 29, 2025.*
**Labels:**
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[admob](https://developers.google.com/ads/blog/feeds/labels/admob.md.txt),
[android](https://developers.google.com/ads/blog/feeds/labels/android.md.txt),
[gma-next-gen-sdk](https://developers.google.com/ads/blog/feeds/labels/gma-next-gen-sdk.md.txt),
[mobile-ads-sdk](https://developers.google.com/ads/blog/feeds/labels/mobile-ads-sdk.md.txt),
[release](https://developers.google.com/ads/blog/feeds/labels/release.md.txt)