Wednesday, September 17, 2025


Today we're announcing the general availability of [Structured Data Files v9.1](https://developers.google.com/display-video/api/structured-data-file/rel-notes.md.txt#version_91). All users can now use [SDF v9.1](https://developers.google.com/display-video/api/structured-data-file/v9-1/Campaign.md.txt) to upload and download SDFs in the Display \& Video 360 UI.


SDF v9.1 makes a number of small changes to files supporting Insertion Order, Line Item, and Ad Group resources:

- Added the ability to configure whether certain targeting is set at the Line Item or Ad Group resource-level for Demand Gen [Line Items](https://developers.google.com/display-video/api/structured-data-file/v9-1/LineItem.md.txt).
- Added a `Combined Audience Targeting` column to [Ad Group](https://developers.google.com/display-video/api/structured-data-file/v9-1/AdGroup.md.txt) files.
- Made the `Io Objective` column required in [Insertion Order](https://developers.google.com/display-video/api/structured-data-file/v9-1/InsertionOrder.md.txt) files.
- Updated the options available in the `Bid Strategy Unit` and `TrueView Video Ad Formats` columns in [Line Item](https://developers.google.com/display-video/api/structured-data-file/v9-1/LineItem.md.txt) files.
- Removed the `Bid Multipliers` column from [Line Item](https://developers.google.com/display-video/api/structured-data-file/v9-1/LineItem.md.txt) files and the `Measure DAR` and `Measure DAR Channel` columns from [Insertion Order](https://developers.google.com/display-video/api/structured-data-file/v9-1/InsertionOrder.md.txt) files.

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Full details on the changes between v9 and v9.1 can be found in the [Structured Data Files release notes](https://developers.google.com/display-video/api/structured-data-file/rel-notes.md.txt#version_91).


SDF v7 is deprecated and [scheduled for sunset on November 4, 2025](https://developers.google.com/display-video/api/structured-data-file/deprecation.md.txt). SDF v7.1, v8, and v8.1 are deprecated and [scheduled for sunset on March 3, 2026](https://developers.google.com/display-video/api/structured-data-file/deprecation.md.txt). If you are still using a deprecated SDF version, follow the instructions in our [v9 migration guide](https://developers.google.com/display-video/api/structured-data-file/v9-migration-guide.md.txt) to update your integration to use v9 or greater.


If you run into issues or need help with this new version, please follow the instructions in our [support guide](https://developers.google.com/display-video/api/support.md.txt), or contact us using our [contact form](https://developers.google.com/display-video/api/support/contact).

![Portrait of the author](https://developers.google.com/static/ads/blog/images/tm.jpg) - Trevor Mulchay, Display \& Video 360 API Team


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