Wednesday, June 4, 2025
Today, we're announcing the v20 release of the [Google Ads API](https://developers.google.com/google-ads/api). To use some of the v20 features, you must upgrade your [client libraries](https://developers.google.com/google-ads/api/docs/client-libs.md.txt) and client code. The updated client libraries and code examples will be published next week.  

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[Video](https://www.youtube.com/watch?v=t1LbUpGYRDM)

Here are the highlights:

- You can now add [campaign level negative keywords](https://support.google.com/google-ads/answer/15726455) to your Performance Max campaigns.
- Report segmentation by `ad_network_type` for Demand Gen campaigns is now more granular, and is split between `YOUTUBE`, `MAPS`, `DISCOVER` and `GMAIL` instead of aggregating all data under the `GOOGLE_OWNED_NETWORKS` segment.
- Demand Gen campaigns now support the [platform comparable conversions](https://support.google.com/google-ads/answer/15299024) measurement in the API.
- Gain deeper insights into YouTube Select Lineups, now accessible through a new dimension in the `AudienceInsightsService`. [This feature](https://developers.google.com/google-ads/api/docs/insights/audience-insights.md.txt) is only available to accounts on an allowlist.
- Target your [reach forecasts](https://developers.google.com/google-ads/api/docs/reach-forecasting.md.txt) more effectively with the ability to plan based on your own first-party user lists. [Reach forecasting](https://developers.google.com/google-ads/api/docs/reach-forecasting.md.txt) is available to allowlisted accounts only.
- Analyze your audience data with greater precision using new device segmentation, additional video metrics, and the ability to refine searches by sub-country locations. See [Planning](https://developers.google.com/google-ads/api/docs/release-notes.md.txt#planning) in the release notes for more details. [This feature](https://developers.google.com/google-ads/api/docs/insights/audience-insights.md.txt) is only available to accounts on an allowlist.

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**Where can I learn more?**   

The following resources can help you get started:

- [Release Notes](https://developers.google.com/google-ads/api/docs/release-notes.md.txt)
- [Upgrade from a previous version](https://developers.google.com/google-ads/api/docs/upgrade.md.txt)
- [Guides](https://developers.google.com/google-ads/api/docs)
- [Reference](https://developers.google.com/google-ads/api/reference/rpc)
- [Diff between v19 and v20](https://developers.google.com/google-ads/api/docs/diff)

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If you have any questions or need additional help, contact us via the [forum](https://groups.google.com/forum/#!forum/adwords-api).  

[![Portrait of the author](https://developers.google.com/static/ads/blog/images/AD_cMMRmfdsXvZhyLvWsLuqqcScxtYI0ih7DPGCk8lTee140NzXH=s300.jpg)](https://g.dev/anash) - [Anash P. Oommen](https://g.dev/anash), Google Ads API Team


**Labels:**

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[release](https://developers.google.com/ads/blog/feeds/labels/release.md.txt)