Friday, March 28, 2025
Starting on **May 1, 2025** , we will begin to automatically enable brand guidelines for Performance Max campaigns that use the same brand assets (`BUSINESS_NAME`, `LOGO`, and `LANDSCAPE_LOGO`) across all asset groups.  

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Please note the rollout timelines:

- **For Google Ads UI users** : The process will begin on **May 1, 2025** for customer IDs that exclusively manage their campaigns using the UI.
- **For API users** : This process will begin on **June 1, 2025**.

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The overall process across all campaigns is expected to be complete by **July 31, 2025** .  

**Important Notes:**   

- Only campaigns using consistent business names and logo assets across all asset groups will be automatically migrated. Campaigns with variations in these assets will not be migrated.
- All eligible Performance Max campaigns under a customer ID will be migrated simultaneously.
- After migration, each migrated campaign will have its own set of brand assets stored at the campaign level using [`CampaignAsset`](https://developers.google.com/google-ads/api/reference/rpc/latest/CampaignAsset).
- You can tell if a campaign has been migrated by checking its [`Campaign.brand_guidelines_enabled`](https://developers.google.com/google-ads/api/reference/rpc/latest/Campaign#brand_guidelines_enabled) field.

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**Actions Required**   

If your application creates asset groups, update your code to check the campaign's `Campaign.brand_guidelines_enabled` field. This will tell you whether to include brand assets in the new asset group.  

If your application modifies brand assets, update your code to check the campaign's `Campaign.brand_guidelines_enabled` field. This will tell you where to save the brand asset; either on a campaign using a `CampaignAsset` or on an asset group using an `AssetGroupAsset`.  

To avoid extra steps later, we strongly recommend migrating all of your campaigns now using [`CampaignService.EnablePMaxBrandGuidelines`](https://developers.google.com/google-ads/api/reference/rpc/latest/CampaignService#enablepmaxbrandguidelines). If you migrate your campaigns manually, each `CampaignService.EnablePMaxBrandGuidelines` request can only include 10 `EnableOperations`.  

If you have any questions or need help, check out the Google Ads API [support page](https://developers.google.com/google-ads/api/support.md.txt) for options.  

- Sarah Pollack, Google Ads API Team


**Labels:**

[brand-guidelines](https://developers.google.com/ads/blog/feeds/labels/brand-guidelines.md.txt),

[google-ads](https://developers.google.com/ads/blog/feeds/labels/google-ads.md.txt),

[google-ads-api](https://developers.google.com/ads/blog/feeds/labels/google-ads-api.md.txt),

[performance-max](https://developers.google.com/ads/blog/feeds/labels/performance-max.md.txt)