Tuesday, January 28, 2025


Starting on March 3, 2025, the [Google Ads API](https://developers.google.com/google-ads/api) and [Google Ads scripts](https://developers.google.com/google-ads/scripts) search term insight reports will return all search subcategories as empty. The Google Ads UI already removed this field, and the API is also rolling out this change to be consistent across Google Ads.


**What do I need to do?**


Starting March 3, 2025, it is expected that all values for `segments.search_subcategory` will be empty.


If you query `segments.search_subcategory` in the `campaign_search_term_insight` or `customer_search_term_insight` reports, then:

1. Check that your code can handle an empty value in `segments.search_subcategory`. An empty string already is a catch-all, so your code should be already handling this.
2. We recommend removing `segments.search_subcategory` from your query.

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If you have any questions or concerns, you can reach out to us through our [support form](https://developers.google.com/google-ads/api/support/contact.md.txt).

![Portrait of the author](https://developers.google.com/static/ads/blog/images/ndsw.jpg) Nadine Wang, Google Ads API Team


**Labels:**

[google-ads-api](https://developers.google.com/ads/blog/feeds/labels/google-ads-api.md.txt),

[google-ads-scripts](https://developers.google.com/ads/blog/feeds/labels/google-ads-scripts.md.txt)