Wednesday, November 20, 2024


Starting today, you can populate reports in the [Bid Manager API](https://developers.google.com/bid-manager) with data that had been previously omitted due to lower statistical significance by using a new filter, `FILTER_UNIQUE_REACH_SAMPLE_SIZE_ID`, and setting the value to "0".


This filter setting only impacts reach metrics with the following [Metric](https://developers.google.com/bid-manager/reference/rest/v2/filters-metrics.md.txt#metrics) prefixes as defined in the Bid Manager API:

- `METRIC_UNIQUEREACH`
- `METRIC_VIRTUAL_PEOPLEDUPLICATE`
- `METRIC_VIRTUAL_PEOPLEEXCLUSIVE`
- `METRIC_VIRTUAL_PEOPLEOVERLAP`

<br />


`queries.create` requests with queries that filter by `FILTER_UNIQUE_REACH_SAMPLE_SIZE_ID` but don't include impacted metrics will return a `400` error.


On **February 4, 2025** , Display \& Video 360 will include unique reach data with lower statistical confidence by default. **If you want to ensure that your reports continue to only return high-confidence data, we recommend that you update your integration to use the new filter value to filter to** "**1** "**when creating reports with any of the impacted metrics.**


Read more about these changes in our [release notes](https://developers.google.com/bid-manager/release-notes.md.txt#november_20_2024).


If you run into issues or have questions about these changes, please contact us using our new [Bid Manager API Technical support contact form](https://developers.google.com/bid-manager/support/contact.md.txt).

![Portrait of the author](https://developers.google.com/static/ads/blog/images/tm.jpg) - Trevor Mulchay, Bid Manager API Team


**Labels:**

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[reporting](https://developers.google.com/ads/blog/feeds/labels/reporting.md.txt)