Wednesday, May 29, 2024
*Do you want to discover if Performance Max can provide additional benefits beyond your existing campaigns?*   
*Are you interested in upgrading existing campaigns to Performance Max?*   
*Do you need to scale your upgrades using the Google Ads API?*   

<br />

**What's new**   

If the answer to any of these questions is "yes", then the new [Upgrade to Performance Max](https://developers.google.com/google-ads/api/performance-max/upgrade-overview.md.txt) guide can help. In this guide you will discover:

- A summary of the [benefits](https://developers.google.com/google-ads/api/performance-max/upgrade-overview.md.txt#reasons_to_upgrade) available in Performance Max
- [Steps](https://developers.google.com/google-ads/api/performance-max/upgrade-overview.md.txt#steps_to_upgrade) to assist you managing the upgrade process
- [Eligibility](https://developers.google.com/google-ads/api/performance-max/upgrade-eligibility.md.txt) information to help you understand which existing campaigns you are able to upgrade using the Google Ads API
- Recommendations to [compare reporting](https://developers.google.com/google-ads/api/performance-max/upgrade-comparison.md.txt) between existing campaigns and Performance Max campaigns
- [Enhancements](https://developers.google.com/google-ads/api/performance-max/upgrade-enhancements.md.txt) you can make to improve your upgraded campaign

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**Feedback and support**   

If you have further questions or concerns about upgrading to Performance Max, we want to hear from you. Please provide any feedback on the upgrade process or Performance Max using our [feedback page](https://developers.google.com/google-ads/api/performance-max/feedback). If you require further support with your upgrade, please reach out to our team via one of our [support channels](https://developers.google.com/google-ads/api/support.md.txt).  

Ian Ballantyne, Google Ads API Team


**Labels:**

[google-ads](https://developers.google.com/ads/blog/feeds/labels/google-ads.md.txt),

[google-ads-api](https://developers.google.com/ads/blog/feeds/labels/google-ads-api.md.txt),

[performance-max](https://developers.google.com/ads/blog/feeds/labels/performance-max.md.txt),

[upgrade](https://developers.google.com/ads/blog/feeds/labels/upgrade.md.txt)