Wednesday, March 20, 2024


Today we are pleased to announce the release of a dedicated [Performance Max developer guide](https://developers.google.com/google-ads/api/performance-max). With this release, we've moved Performance Max content to its own tab in the main navigation of our developer documentation with a [dedicated landing page](https://developers.google.com/google-ads/api/performance-max) and updated navigation to help you more easily find the information you need to build Performance Max integrations.

<br />

[![](https://developers.google.com/static/ads/blog/images/performance_max_guide.png)](https://developers.google.com/google-ads/api/performance-max)


Other notable improvements include:

- Adding a new [Structure requests](https://developers.google.com/google-ads/api/performance-max/structure-requests.md.txt) guide that details many of the intricacies of constructing requests that create and update Performance Max campaigns
- More clearly identifying and renaming business goals in the developer documentation
  - Standard Performance Max is now referred to as [Performance Max for online sales or lead generation](https://developers.google.com/google-ads/api/performance-max/standard.md.txt)
  - Performance Max for Retail is now referred to as [Performance Max for online sales with a product feed](https://developers.google.com/google-ads/api/performance-max/retail.md.txt)


**Improving Performance Max integrations Blog Series**


This article is part of a series that discusses new and upcoming features that you have been asking for. Keep an eye out for further updates and improvements on our [developer blog](https://developers.google.com/ads/blog.md.txt), continue providing [feedback on Performance Max](https://developers.google.com/google-ads/api/docs/performance-max/feedback) integrations with the Google Ads API, and as always, [contact our team](https://developers.google.com/google-ads/api/support.md.txt) if you need support.

![Portrait of the author](https://developers.google.com/static/ads/blog/images/AOh14GiOcLXyMYphwRh10nyuK_-RpxNBRiDcaag6Z73p=s600-p-rwa.jpg) - Devin Chasanoff, on behalf of the Google Ads API Team


**Labels:**

[google-ads-api](https://developers.google.com/ads/blog/feeds/labels/google-ads-api.md.txt),

[performance-max](https://developers.google.com/ads/blog/feeds/labels/performance-max.md.txt)