Thursday, January 18, 2024


Today, we are pleased to announce several guide enhancements to improve the experience of creating, managing and reporting on Performance Max campaigns with the Google Ads API.

- New Getting Started guide that outlines the steps to create
  - [Standard Performance Max campaigns](https://developers.google.com/google-ads/api/docs/performance-max/getting-started?type=standard)
  - [Performance Max campaigns for retail](https://developers.google.com/google-ads/api/docs/performance-max/getting-started?type=retail)
  - [Performance Max campaigns for travel goals](https://developers.google.com/google-ads/api/docs/performance-max/getting-started?type=travel-goals)
- Reorganized guide structure to better reflect entity relationships in Performance Max campaigns
- Clarified [asset requirements](https://developers.google.com/google-ads/api/docs/performance-max/asset-requirements)
- Revamped [Performance Max reporting guide](https://developers.google.com/google-ads/api/docs/performance-max/reporting)
- Better surfaced features such as [campaign-level conversion goals](https://developers.google.com/google-ads/api/docs/performance-max/conversion-goals) and [asset group signals](https://developers.google.com/google-ads/api/docs/performance-max/asset-group-signals)
- Additional [troubleshooting](https://developers.google.com/google-ads/api/docs/performance-max/troubleshooting) content

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**Improving Performance Max integrations Blog Series**


This article is part of a series that discusses new and upcoming features that you have been asking for. Keep an eye out for further updates and improvements on our [developer blog](https://developers.google.com/ads/blog.md.txt), continue providing [feedback on Performance Max](https://developers.google.com/google-ads/api/docs/performance-max/feedback) integrations with the Google Ads API, and as always, [contact our team](https://developers.google.com/google-ads/api/support.md.txt) if you need support.

![Portrait of the author](https://developers.google.com/static/ads/blog/images/AOh14GiOcLXyMYphwRh10nyuK_-RpxNBRiDcaag6Z73p=s600-p-rwa.jpg) - Devin Chasanoff, on behalf of the Google Ads API Team


**Labels:**

[google-ads-api](https://developers.google.com/ads/blog/feeds/labels/google-ads-api.md.txt),

[performance-max](https://developers.google.com/ads/blog/feeds/labels/performance-max.md.txt)