Ads Data Hub table schema- Ad Manager 360

Ad Manager 360 auctions

am360_auctions
bidstruct
A repeated field describing each of the bids into the AdX auction.
bid.buyer_namestring
The name of the buyer network or third-party exchange that placed this bid.
bid.classified_advertiser_namestring
The Google-classified name of the advertiser whose ad would be served if this bid won.
bid.cpmdouble
The CPM of this bid, in the publisher network’s default currency.
bid.deal_idstring
The ID of the deal that would apply if this bid won.
bid.deal_typestring
The type of deal associated with this bid. Can be one of 'Private auction', 'Preferred deal', or 'Programmatic guaranteed', or null if no deal applied.
bid.outcomestring
The outcome of this bid. Can be one of 'Winner' (a winning bid), 'Outbid' (lost to another bid or reservation), 'Floor' (rejected due to being below an auction floor), 'Consent' (rejected due to lack of user consent for the vendor), 'Block' (rejected due to publisher settings, such as product category filtering), or 'Other' (rejected for some other reason).
bid.sourcestring
The source of this bid. Can either be 'Ad Exchange' (a bid from an authorized buyer) or 'Open Bidding' (a bid from a third-party exchange).
bid.upr_floor_cpmdouble
The unified pricing rule-based floor price that applied to this bid.
bid.yield_group_idsint
The IDs of the yield groups that allowed this source of demand to place this bid.
bid.yield_partner_idint
The ID of the company placing this bid. Joins to am360_match_company.company_id.
event_time_usectimestamp
The timestamp of the specific event.
metadatastruct
A group of fields containing metadata about the event.
metadata.child_network_codestring
Identifies the Multiple Customer Management (MCM) child network who operates the property requesting the ad.
metadata.event_idstring
A unique ID for this event across all tables.
metadata.network_codestring
Identifies the publisher network that controls the inventory being filled by the ad query.
metadata.request_idstring
An identifier shared by all events related to a request to fill a single ad block (aka ad slot). Shared among all queries and later events related to a Single Request Architecture (SRA) or Video Pod request.
request_time_usectimestamp
The timestamp of the initial request to Google that became the ad query.
user_idstring
Google-assigned ID of the browser that sent the ad event. Cannot be extracted.
user_ppidstring
Encoded Publisher Provided ID (PPID) from the ad query. Cannot be decoded. Cannot be extracted.

Ad Manager 360 conversions

am360_conversions
activity_idint
The ID of the activity that was performed, from the Spotlight tag.
activity_triggerstring
The user action that led to this activity. One of 'Impression' or 'Click'.
click_idstring
The ID of the click that led to this activity, if there was one. Joins to am360_interactions.metadata.event_id.
deliverystruct
A group of fields describing the ad delivered to fill the query.
delivery.advertiser_company_idint
The ID of the company associated with this order. Can also be found through the order metadata table. Reservation-only. Joins to am360_match_company.company_id.
delivery.auction_idstring
If an auction ran to fill the creative serve related to this event, the ID of the auction record. Joins to am360_auctions.metadata.event_id.
delivery.buyer_namestring
The name of the buyer network or third-party exchange that filled the ad.
delivery.classified_advertiser_namestring
The Google-classified advertiser name whose ad served.
delivery.creative_idint
The ID of the publisher's reservation creative that was served. Reservation-only
delivery.creative_serve_idstring
The ID of the served creative. If this event was a creative serve, will be equal to the event_id. Joins to am360_creative_serves.metadata.event_id.
delivery.creative_size_deliveredstring
The size of the creative that was served.
delivery.deal_idstring
The ID of the direct deal used when choosing this ad.
delivery.deal_typestring
The type of direct deal (e.g. 'Programmatic guaranteed', 'Preferred deal', 'Private auction', etc.).
delivery.demand_channelstring
The demand channel that filled the ad request (e.g. 'Ad Server', 'Open Auction', etc.)
delivery.estimated_revenuedouble
An estimate of the revenue this event will cause the publisher to receive, in the publisher network's default currency. These are whole currency units, not CPM.
delivery.line_item_idint
The line item that allowed this ad to serve. Joins to am360_match_line_item.line_item_id.
delivery.optimization_typestring
The type of optimization applied when choosing this creative (i.e. 'Optimized competition', 'Target CPM', 'First Look'). May be null
delivery.order_idint
The order (aka campaign) that contains the line item. Joins to am360_match_order.order_id.
delivery.query_idstring
The ID of the originating query record in the queries table. Joins to am360_queries.metadata.event_id.
delivery.targeted_audience_segment_idsint
Audience segment (aka user list) IDs used when targeting this creative at the user, both positive and negative matches.
delivery.targeted_custom_criteriastruct
A repeated field describing how the custom_criteria from the inventory was used in targeting this creative.
delivery.targeted_custom_criteria.is_negative_matchbool
Whether this key/value was negatively matched by line item targeting.
delivery.targeted_custom_criteria.keystring
The name of the custom_criteria key.
delivery.targeted_custom_criteria.match_typestring
The type of match that was performed (e.g. 'Broad', 'Exact', 'Prefix', etc.).
delivery.targeted_custom_criteria.patternstring
The pattern that the value from inventory.custom_criteria matched.
delivery.video_fallback_indexint
The index of this video fallback creative, or null.
delivery.yield_group_idsint
The IDs of the yield groups that allowed this source of demand to fill this ad.
delivery.yield_partner_idint
The company ID that filled this ad. Joins to am360_match_company.company_id.
event_time_usectimestamp
The timestamp of the specific event.
inventorystruct
A group of fields describing the inventory properties from the ad query.
inventory.ad_unit_idint
The ID of the ad unit (aka inventory unit) where the ad will display. Joins to am360_match_ad_unit.ad_unit_id.
inventory.ad_unit_pathint
The path to the ad unit. Ad units are organized into a hierarchical tree, like 'root/sports/frontpage/top'. The first entry in this list is the root ad unit ID, unique to each publisher network, and the last entry is the leaf. Each entry joins to am360_match_ad_unit.ad_unit_id.
inventory.ad_unit_sizesstring
The requested size(s) of the ad to display in this ad unit. May contain values like '320x250', 'Native', and 'Fluid'.
inventory.custom_criteriastruct
Repeated field containing free-form key values passed through the ad query. If a key is passed multiple times on the ad query, each will appear as its own custom_criteria entry.
inventory.custom_criteria.keystring
The key of this custom criteria, passed in on the ad query.
inventory.custom_criteria.valuestring
The value of this custom criteria value, passed in on the ad query.
inventory.devicestruct
A group of fields describing the device that made the ad query.
inventory.device_categorystring
The type of device, such as 'Smartphone' or 'Desktop'.
inventory.geostruct
A group of fields describing the geographical location where the ad query came from.
inventory.geo.countrystring
The name of the country where the ad query came from.
inventory.geo.languagestring
The language of the query.
inventory.geo.language_countrystring
The country of the language of the query. May be different from the country if, e.g., someone from Seville is visiting the US. Often null.
inventory.is_companionbool
True if the query was for a companion to another ad on the page. Such events are not counted by Ad Manager Reports.
inventory.matched_audience_segment_idsint
The IDs of audience segments (aka user lists) visible to the publisher network that contain the user ID making the ad query.
inventory.placement_idint
The ID of the placement (a group of ad units). Joins to am360_match_placement.placement_id.
inventory.referer_urlstring
The sanitized URL of the page that issued the ad query; for web queries, this is approximately the URL of the page that requested the ad; for mobile ad queries, this is an arbitrary string that looks like a URL, but identifies the mobile app.
inventory.video_content_idint
The ID of the video content the ad is displaying against (defined by the publisher).
inventory.video_positionint
The position in the video where the ad will play. 1 is preroll, 3 is postroll, and 4+ are midrolls in consecutive order.
inventory.web_propertystring
The web property code associated with the ad request.
metadatastruct
A group of fields containing metadata about the event.
metadata.child_network_codestring
Identifies the Multiple Customer Management (MCM) child network who operates the property requesting the ad.
metadata.event_idstring
A unique ID for this event across all tables.
metadata.network_codestring
Identifies the publisher network that controls the inventory being filled by the ad query.
metadata.request_idstring
An identifier shared by all events related to a request to fill a single ad block (aka ad slot). Shared among all queries and later events related to a Single Request Architecture (SRA) or Video Pod request.
order_costint
The amount the user paid the advertiser, as reported in the cost= parameter of the Spotlight tag.
order_numberstring
The user's order number with the advertiser reported in the ord= parameter of the Spotlight tag.
order_quantityint
The quantity of items purchased by the user from the advertiser, as reported in the qty= parameter of the Spotlight tag.
request_time_usectimestamp
The timestamp of the initial request to Google that became the ad query.
trigger_usectimestamp
The timestamp of the user action that led to this activity.
user_idstring
Google-assigned ID of the browser that sent the ad event. Cannot be extracted.
user_ppidstring
Encoded Publisher Provided ID (PPID) from the ad query. Cannot be decoded. Cannot be extracted.

Ad Manager 360 creative serves

am360_creative_serves
deliverystruct
A group of fields describing the ad delivered to fill the query.
delivery.advertiser_company_idint
The ID of the company associated with this order. Can also be found through the order metadata table. Reservation-only. Joins to am360_match_company.company_id.
delivery.auction_idstring
If an auction ran to fill the creative serve related to this event, the ID of the auction record. Joins to am360_auctions.metadata.event_id.
delivery.buyer_namestring
The name of the buyer network or third-party exchange that filled the ad.
delivery.classified_advertiser_namestring
The Google-classified advertiser name whose ad served.
delivery.creative_idint
The ID of the publisher's reservation creative that was served. Reservation-only
delivery.creative_serve_idstring
The ID of the served creative. If this event was a creative serve, will be equal to the event_id. Joins to am360_creative_serves.metadata.event_id.
delivery.creative_size_deliveredstring
The size of the creative that was served.
delivery.deal_idstring
The ID of the direct deal used when choosing this ad.
delivery.deal_typestring
The type of direct deal (e.g. 'Programmatic guaranteed', 'Preferred deal', 'Private auction', etc.).
delivery.demand_channelstring
The demand channel that filled the ad request (e.g. 'Ad Server', 'Open Auction', etc.)
delivery.estimated_revenuedouble
An estimate of the revenue this event will cause the publisher to receive, in the publisher network's default currency. These are whole currency units, not CPM.
delivery.line_item_idint
The line item that allowed this ad to serve. Joins to am360_match_line_item.line_item_id.
delivery.optimization_typestring
The type of optimization applied when choosing this creative (i.e. 'Optimized competition', 'Target CPM', 'First Look').
delivery.order_idint
The order (aka campaign) that contains the line item. Joins to am360_match_order.order_id.
delivery.query_idstring
The ID of the originating query record in the queries table. Joins to am360_queries.metadata.event_id.
delivery.targeted_audience_segment_idsint
Audience segment (aka user list) IDs used when targeting this creative at the user. Includes both positive and negative matches.
delivery.targeted_custom_criteriastruct
A repeated field describing how the custom_criteria from the inventory was used in targeting this creative.
delivery.targeted_custom_criteria.is_negative_matchbool
True if this key/value was targeted negatively.
delivery.targeted_custom_criteria.keystring
The name of the custom_criteria key.
delivery.targeted_custom_criteria.match_typestring
The type of match that was performed (e.g. 'Broad', 'Exact', 'Prefix', etc.).
delivery.targeted_custom_criteria.patternstring
The pattern that the value from inventory.custom_criteria matched.
delivery.video_fallback_indexint
The index of this video fallback creative, or null.
delivery.yield_group_idsint
The IDs of the yield groups that allowed this source of demand to serve this ad.
delivery.yield_partner_idint
The company ID that filled this ad. Joins to am360_match_company.company_id.
event_time_usectimestamp
The timestamp of the specific event.
inventorystruct
A group of fields describing the inventory properties from the ad query.
inventory.ad_unit_idint
The ID of the ad unit (aka inventory unit) where the ad will display. Joins to am360_match_ad_unit.ad_unit_id.
inventory.ad_unit_pathint
The path to the ad unit. Ad units are organized into a hierarchical tree, like 'root/sports/frontpage/top'. The first entry in this list is the root ad unit ID, unique to each publisher network, and the last entry is the leaf. Each entry joins to am360_match_ad_unit.ad_unit_id.
inventory.ad_unit_sizesstring
The requested size(s) of the ad to display in this ad unit. May contain values like '320x250', 'Native', and 'Fluid'.
inventory.custom_criteriastruct
Repeated field containing free-form key values passed through the ad query. If a key is passed multiple times on the ad query, each will appear as its own custom_criteria entry.
inventory.custom_criteria.keystring
The key of this custom criteria, passed in on the ad query.
inventory.custom_criteria.valuestring
The value of this custom criteria value, passed in on the ad query.
inventory.devicestruct
A group of fields describing the device that made the ad query.
inventory.device_categorystring
The type of device, such as 'Smartphone' or 'Desktop'.
inventory.geostruct
A group of fields describing the geographical location where the ad query came from.
inventory.geo.countrystring
The name of the country where the ad query came from.
inventory.geo.languagestring
The language of the query.
inventory.geo.language_countrystring
The country of the language of the query. May be different from the country if, e.g., someone from Seville is visiting the US. Often null.
inventory.is_companionbool
True if the query was for a companion to another ad on the page. Such events are not counted by Ad Manager Reports.
inventory.matched_audience_segment_idsint
The IDs of audience segments (aka user lists) visible to the publisher network that contain the user ID making the ad query.
inventory.placement_idint
The ID of the placement (a group of ad units). Joins to am360_match_placement.placement_id.
inventory.referer_urlstring
The sanitized URL of the page that issued the ad query; for web queries, this is approximately the URL of the page that requested the ad; for mobile ad queries, this is an arbitrary string that looks like a URL, but identifies the mobile app.
inventory.video_content_idint
The ID of the video content the ad is displaying against (defined by the publisher).
inventory.video_positionint
The position in the video where the ad will play. 1 is preroll, 3 is postroll, and 4+ are midrolls in consecutive order.
inventory.web_propertystring
The web property code associated with the ad request.
metadatastruct
A group of fields containing metadata about the event.
metadata.child_network_codestring
Identifies the Multiple Customer Management (MCM) child network who operates the property requesting the ad.
metadata.event_idstring
A unique ID for this event across all tables.
metadata.network_codestring
Identifies the publisher network that controls the inventory being filled by the ad query.
metadata.request_idstring
An identifier shared by all events related to a request to fill a single ad block (aka ad slot). Shared among all queries and later events related to a Single Request Architecture (SRA) or Video Pod request.
request_time_usectimestamp
The timestamp of the initial request to Google that became the ad query.
user_idstring
Google-assigned ID of the browser that sent the ad event. Cannot be extracted.
user_ppidstring
Encoded Publisher Provided ID (PPID) from the ad query. Cannot be decoded. Cannot be extracted.

Ad Manager 360 impressions

am360_impressions
deliverystruct
A group of fields describing the ad delivered to fill the query.
delivery.advertiser_company_idint
The ID of the company associated with this order. Can also be found through the order metadata table. Reservation-only. Joins to am360_match_company.company_id.
delivery.auction_idstring
If an auction ran to fill the creative serve related to this event, the ID of the auction record. Joins to am360_auctions.metadata.event_id.
delivery.buyer_namestring
The name of the buyer network or third-party exchange that filled the ad.
delivery.classified_advertiser_namestring
The Google-classified advertiser name whose ad served.
delivery.creative_idint
The ID of the publisher's reservation creative that was served. Reservation-only
delivery.creative_serve_idstring
The ID of the served creative. If this event was a creative serve, will be equal to the event_id. Joins to am360_creative_serves.metadata.event_id.
delivery.creative_size_deliveredstring
The size of the creative that was served.
delivery.deal_idstring
The ID of the direct deal used when choosing this ad.
delivery.deal_typestring
The type of direct deal (e.g. 'Programmatic guaranteed', 'Preferred deal', 'Private auction', etc.).
delivery.demand_channelstring
The demand channel that filled the ad request (e.g. 'Ad Server', 'Open Auction', etc.)
delivery.estimated_revenuedouble
An estimate of the revenue this event will cause the publisher to receive, in the publisher network's default currency. These are whole currency units, not CPM.
delivery.line_item_idint
The line item that allowed this ad to serve. Joins to am360_match_line_item.line_item_id.
delivery.optimization_typestring
The type of optimization applied when choosing this creative (i.e. 'Optimized competition', 'Target CPM', 'First Look'). May be null
delivery.order_idint
The order (aka campaign) that contains the line item. Joins to am360_match_order.order_id.
delivery.query_idstring
The ID of the originating query record in the queries table. Joins to am360_queries.metadata.event_id.
delivery.targeted_audience_segment_idsint
Audience segment (aka user list) IDs used when targeting this creative at the user, both positive and negative matches.
delivery.targeted_custom_criteriastruct
A repeated field describing how the custom_criteria from the inventory was used in targeting this creative.
delivery.targeted_custom_criteria.is_negative_matchbool
Whether this key/value was negatively matched by line item targeting.
delivery.targeted_custom_criteria.keystring
The name of the custom_criteria key.
delivery.targeted_custom_criteria.match_typestring
The type of match that was performed (e.g. 'Broad', 'Exact', 'Prefix', etc.).
delivery.targeted_custom_criteria.patternstring
The pattern that the value from inventory.custom_criteria matched.
delivery.video_fallback_indexint
The index of this video fallback creative, or null.
delivery.yield_group_idsint
The IDs of the yield groups that allowed this source of demand to fill this ad.
delivery.yield_partner_idint
The company ID that filled this ad. Joins to am360_match_company.company_id.
event_time_usectimestamp
The timestamp of the specific event.
inventorystruct
A group of fields describing the inventory properties from the ad query.
inventory.ad_unit_idint
The ID of the ad unit (aka inventory unit) where the ad will display. Joins to am360_match_ad_unit.ad_unit_id.
inventory.ad_unit_pathint
The path to the ad unit. Ad units are organized into a hierarchical tree, like 'root/sports/frontpage/top'. The first entry in this list is the root ad unit ID, unique to each publisher network, and the last entry is the leaf. Each entry joins to am360_match_ad_unit.ad_unit_id.
inventory.ad_unit_sizesstring
The requested size(s) of the ad to display in this ad unit. May contain values like '320x250', 'Native', and 'Fluid'.
inventory.custom_criteriastruct
Repeated field containing free-form key values passed through the ad query. If a key is passed multiple times on the ad query, each will appear as its own custom_criteria entry.
inventory.custom_criteria.keystring
The key of this custom criteria, passed in on the ad query.
inventory.custom_criteria.valuestring
The value of this custom criteria value, passed in on the ad query.
inventory.devicestruct
A group of fields describing the device that made the ad query.
inventory.device_categorystring
The type of device, such as 'Smartphone' or 'Desktop'.
inventory.geostruct
A group of fields describing the geographical location where the ad query came from.
inventory.geo.countrystring
The name of the country where the ad query came from.
inventory.geo.languagestring
The language of the query.
inventory.geo.language_countrystring
The country of the language of the query. May be different from the country if, e.g., someone from Seville is visiting the US. Often null.
inventory.is_companionbool
True if the query was for a companion to another ad on the page. Such events are not counted by Ad Manager Reports.
inventory.matched_audience_segment_idsint
The IDs of audience segments (aka user lists) visible to the publisher network that contain the user ID making the ad query.
inventory.placement_idint
The ID of the placement (a group of ad units). Joins to am360_match_placement.placement_id.
inventory.referer_urlstring
The sanitized URL of the page that issued the ad query; for web queries, this is approximately the URL of the page that requested the ad; for mobile ad queries, this is an arbitrary string that looks like a URL, but identifies the mobile app.
inventory.video_content_idint
The ID of the video content the ad is displaying against (defined by the publisher).
inventory.video_positionint
The position in the video where the ad will play. 1 is preroll, 3 is postroll, and 4+ are midrolls in consecutive order.
inventory.web_propertystring
The web property code associated with the ad request.
metadatastruct
A group of fields containing metadata about the event.
metadata.child_network_codestring
Identifies the Multiple Customer Management (MCM) child network who operates the property requesting the ad.
metadata.event_idstring
A unique ID for this event across all tables.
metadata.network_codestring
Identifies the publisher network that controls the inventory being filled by the ad query.
metadata.request_idstring
An identifier shared by all events related to a request to fill a single ad block (aka ad slot). Shared among all queries and later events related to a Single Request Architecture (SRA) or Video Pod request.
request_time_usectimestamp
The timestamp of the initial request to Google that became the ad query.
user_idstring
Google-assigned ID of the browser that sent the ad event. Cannot be extracted.
user_ppidstring
Encoded Publisher Provided ID (PPID) from the ad query. Cannot be decoded. Cannot be extracted.

Ad Manager 360 interactions

am360_interactions
action_countint
The number of actions the user made. Always 1 for clicks.
action_duration_secdouble
The duration of those actions. Always 1.0 for clicks.
action_typestring
The type of action (one of 'Click', 'Standard', or 'Custom').
deliverystruct
A group of fields describing the ad delivered to fill the query.
delivery.advertiser_company_idint
The ID of the company associated with this order. Can also be found through the order metadata table. Reservation-only. Joins to am360_match_company.company_id.
delivery.auction_idstring
If an auction ran to fill the creative serve related to this event, the ID of the auction record. Joins to am360_auctions.metadata.event_id.
delivery.buyer_namestring
The name of the buyer network or third-party exchange that filled the ad.
delivery.classified_advertiser_namestring
The Google-classified advertiser name whose ad served.
delivery.creative_idint
The ID of the publisher's reservation creative that was served. Reservation-only
delivery.creative_serve_idstring
The ID of the served creative. If this event was a creative serve, will be equal to the event_id. Joins to am360_creative_serves.metadata.event_id.
delivery.creative_size_deliveredstring
The size of the creative that was served.
delivery.deal_idstring
The ID of the direct deal used when choosing this ad.
delivery.deal_typestring
The type of direct deal (e.g. 'Programmatic guaranteed', 'Preferred deal', 'Private auction', etc.).
delivery.demand_channelstring
The demand channel that filled the ad request (e.g. 'Ad Server', 'Open Auction., etc.)
delivery.estimated_revenuedouble
An estimate of the revenue this event will cause the publisher to receive, in the publisher network's default currency. These are whole currency units, not CPM.
delivery.line_item_idint
The line item that allowed this ad to serve. Joins to am360_match_line_item.line_item_id.
delivery.optimization_typestring
The type of optimization applied when choosing this creative (i.e. 'Optimized competition', 'Target CPM', 'First Look'). May be null
delivery.order_idint
The order (aka campaign) that contains the line item. Joins to am360_match_order.order_id.
delivery.query_idstring
The ID of the originating query record in the queries table. Joins to am360_queries.metadata.event_id.
delivery.targeted_audience_segment_idsint
Audience segment (aka user list) IDs used when targeting this creative at the user, both positive and negative matches.
delivery.targeted_custom_criteriastruct
A repeated field describing how the custom_criteria from the inventory was used in targeting this creative.
delivery.targeted_custom_criteria.is_negative_matchbool
Whether this key/value was negatively matched by line item targeting.
delivery.targeted_custom_criteria.keystring
The name of the custom_criteria key.
delivery.targeted_custom_criteria.match_typestring
The type of match that was performed (e.g. 'Broad', 'Exact', 'Prefix', etc.).
delivery.targeted_custom_criteria.patternstring
The pattern that the value from inventory.custom_criteria matched.
delivery.video_fallback_indexint
The index of this video fallback creative, or null.
delivery.yield_group_idsint
The IDs of the yield groups that allowed this source of demand to fill this ad.
delivery.yield_partner_idint
The company ID that filled this ad. Joins to am360_match_company.company_id.
event_time_usectimestamp
The timestamp of the specific event.
inventorystruct
A group of fields describing the inventory properties from the ad query.
inventory.ad_unit_idint
The ID of the ad unit (aka inventory unit) where the ad will display. Joins to am360_match_ad_unit.ad_unit_id.
inventory.ad_unit_pathint
The path to the ad unit. Ad units are organized into a hierarchical tree, like 'root/sports/frontpage/top'. The first entry in this list is the root ad unit ID, unique to each publisher network, and the last entry is the leaf. Each entry joins to am360_match_ad_unit.ad_unit_id.
inventory.ad_unit_sizesstring
The requested size(s) of the ad to display in this ad unit. May contain values like '320x250', 'Native', and 'Fluid'.
inventory.custom_criteriastruct
Repeated field containing free-form key values passed through the ad query. If a key is passed multiple times on the ad query, each will appear as its own custom_criteria entry.
inventory.custom_criteria.keystring
The key of this custom criteria, passed in on the ad query.
inventory.custom_criteria.valuestring
The value of this custom criteria value, passed in on the ad query.
inventory.devicestruct
A group of fields describing the device that made the ad query.
inventory.device_categorystring
The type of device, such as 'Smartphone' or 'Desktop'.
inventory.geostruct
A group of fields describing the geographical location where the ad query came from.
inventory.geo.countrystring
The name of the country where the ad query came from.
inventory.geo.languagestring
The language of the query.
inventory.geo.language_countrystring
The country of the language of the query. May be different from the country if, e.g., someone from Seville is visiting the US. Often null.
inventory.is_companionbool
True if the query was for a companion to another ad on the page. Such events are not counted by Ad Manager Reports.
inventory.matched_audience_segment_idsint
The IDs of audience segments (aka user lists) visible to the publisher network that contain the user ID making the ad query.
inventory.placement_idint
The ID of the placement (a group of ad units). Joins to am360_match_placement.placement_id.
inventory.referer_urlstring
The sanitized URL of the page that issued the ad query; for web queries, this is approximately the URL of the page that requested the ad; for mobile ad queries, this is an arbitrary string that looks like a URL, but identifies the mobile app.
inventory.video_content_idint
The ID of the video content the ad is displaying against (defined by the publisher).
inventory.video_positionint
The position in the video where the ad will play. 1 is preroll, 3 is postroll, and 4+ are midrolls in consecutive order.
inventory.web_propertystring
The web property code associated with the ad request.
metadatastruct
A group of fields containing metadata about the event.
metadata.child_network_codestring
Identifies the Multiple Customer Management (MCM) child network who operates the property requesting the ad.
metadata.event_idstring
A unique ID for this event across all tables.
metadata.network_codestring
Identifies the publisher network that controls the inventory being filled by the ad query.
metadata.request_idstring
An identifier shared by all events related to a request to fill a single ad block (aka ad slot). Shared among all queries and later events related to a Single Request Architecture (SRA) or Video Pod request.
request_time_usectimestamp
The timestamp of the initial request to Google that became the ad query.
user_idstring
Google-assigned ID of the browser that sent the ad event. Cannot be extracted.
user_ppidstring
Encoded Publisher Provided ID (PPID) from the ad query. Cannot be decoded. Cannot be extracted.

Ad Manager 360 match activity

am360_match_activity
activity_group_clicks_lookback_daysint
The lookback number of days to track click-through conversions for all activities in the activity group that this activity belongs to.
activity_group_company_idsint
The company IDs whose ads will be included for conversion tracking on the activities in the activity group that this activity belongs to. Joins to am360_match_company.company_id.
activity_group_display_namestring
Human-readable display name of the activity group that this activity belongs to.
activity_group_idint
Unique ID that represents the group of activities that this activity belongs to.
activity_group_impressions_lookback_daysint
The lookback number of days to track view-through conversions for all activities in the activity group that this activity belongs to.
activity_idint
Unique ID that represents this activity.
activity_typestring
Human-readable string representing the type of activity this activity tracks. Can be one of 'Unspecified', 'Android Application Downloads', 'Custom', 'Daily Visits', 'iOS Application Downloads', 'Items Purchased', 'Page Views', or 'Transactions'.
display_namestring
Human-readable display name.
expected_urlstring
The URL of the webpage where the tags from this activity will be placed.

Ad Manager 360 match ad unit

am360_match_ad_unit
ad_unit_codestring
Publisher-defined or generated string used to identify this ad unit.
parent_ad_unit_code_hierarchystring
Path of ad unit codes leading to this ad unit. The first code in the list is the root, and the last is equal to ad_unit_code.
ad_unit_idint
Unique ID that represents this ad unit.
display_namestring
Human-readable display name.
external_set_top_box_channel_idstring
The set top box video on demand channel this ad unit corresponds to in an external set top box ad campaign system.
is_fluidbool
True if this ad unit supports fluid ads.
is_interstitialbool
True if this ad unit supports interstitial ads.
is_nativebool
True if this ad unit supports native ads.
parent_ad_unit_idint
ID of the ad unit one above this ad unit in the hierarchy. Joins to am360_match_ad_unit.ad_unit_id.

Ad Manager 360 match company

am360_match_company
company_idint
Unique ID that represents this company.
display_namestring
Human-readable name of the company.

Ad Manager 360 match line item

am360_match_line_item
cost_per_unitdouble
The cost per delivered unit of this line item, in the publisher network's default currency.
create_timetimestamp
The date and time that the line item was created.
display_namestring
Human-readable display name.
end_timetimestamp
The date and time when the line item will stop serving.
external_deal_idstring
The external ID shared between the publisher and a buyer for the deal associated with this line item. Only populated for programmatic line items and only when the deal has been finalized.
external_idstring
A value set by the publisher that has meaning in external systems.
line_item_idint
Unique ID that represents this line item.
missing_creativesbool
True if this line item is missing at least one expected creative specified during setup.
order_idint
Order (aka campaign) this line item belongs to. Joins to am360_match_order.order_id.
priorityint
The priority for the line item. See https://developers.google.com/ad-manager/api/reference/latest/ForecastService.LineItem#priority.
start_timetimestamp
The date and time when the line item is set to begin serving.

Ad Manager 360 match order

am360_match_order
advertiser_company_idint
The advertiser which is associated with this order. Joins to am360_match_company.company_id.
agency_idint
The agency which is associated with this order. Joins to company.company_id.
display_namestring
Human-readable display name.
end_time_usectimestamp
The date and time when the order will stop delivering.
external_order_idstring
A value set by the publisher that has meaning in external systems.
is_programmaticbool
Specifies whether or not the order is a programmatic order.
order_idint
Unique ID that represents this order.
po_numberstring
A value set by the publisher meant to hold the purchase order number for this order.
start_time_usectimestamp
The date and time when the order is set to begin delivering.

Ad Manager 360 match placement

am360_match_placement
ad_unit_idsint
Collection of ad unit IDs that make up this placement. Joins to am360_match_ad_unit.ad_unit_id.
display_namestring
Human-readable display name.
placement_codestring
Publisher-defined or generated string used to identify this placement.
placement_idint
Unique ID that represents this placement.

Ad Manager 360 queries

am360_queries
auction_idstring
The ID of the auction that ran for this specific query. Not available on all queries. In some cases, this may point to a non-existent auction. Joins to am360_auctions.metadata.event_id.
event_time_usectimestamp
The timestamp of the specific event.
inventorystruct
A group of fields describing the inventory properties from the ad query.
inventory.ad_unit_idint
The ID of the ad unit (aka inventory unit) where the ad will display. Joins to am360_match_ad_unit.ad_unit_id.
inventory.ad_unit_pathint
The path to the ad unit. Ad units are organized into a hierarchical tree, like 'root/sports/frontpage/top'. The first entry in this list is the root ad unit ID, unique to each publisher network, and the last entry is the leaf. Each entry joins to am360_match_ad_unit.ad_unit_id.
inventory.ad_unit_sizesstring
The requested size(s) of the ad to display in this ad unit. May contain values like '320x250', 'Native', and 'Fluid'.
inventory.custom_criteriastruct
Repeated field containing free-form key values passed through the ad query. If a key is passed multiple times on the ad query, each will appear as its own custom_criteria entry.
inventory.custom_criteria.keystring
The key of this custom criteria, passed in on the ad query.
inventory.custom_criteria.valuestring
The value of this custom criteria value, passed in on the ad query.
inventory.devicestruct
A group of fields describing the device that made the ad query.
inventory.device_categorystring
The type of device, such as 'Smartphone' or 'Desktop'.
inventory.geostruct
A group of fields describing the geographical location where the ad query came from.
inventory.geo.countrystring
The name of the country where the ad query came from.
inventory.geo.languagestring
The language of the query.
inventory.geo.language_countrystring
The country of the language of the query. May be different from the country if, e.g., someone from Seville is visiting the US. Often null.
inventory.is_companionbool
True if the query was for a companion to another ad on the page. Such events are not counted by Ad Manager Reports.
inventory.matched_audience_segment_idsint
The IDs of audience segments (aka user lists) visible to the publisher network that contain the user ID making the ad query.
inventory.placement_idint
The ID of the placement (a group of ad units). Joins to am360_match_placement.placement_id.
inventory.referer_urlstring
The sanitized URL of the page that issued the ad query; for web queries, this is approximately the URL of the page that requested the ad; for mobile ad queries, this is an arbitrary string that looks like a URL, but identifies the mobile app.
inventory.video_content_idint
The ID of the video content the ad is displaying against.
inventory.video_positionint
The position in the video where the ad will play. 1 is preroll, 3 is postroll, and 4+ are midrolls in consecutive order.
inventory.web_propertystring
The web property code associated with the ad request.
is_filledbool
True if query is associated with any rows in the am360_creative_serves table.
is_video_backupbool
True if this query was for a video backup ad. Such queries are not counted by Ad Manager Reports.
metadatastruct
A group of fields containing metadata about the event.
metadata.child_network_codestring
Identifies the Multiple Customer Management (MCM) child network who operates the property requesting the ad.
metadata.event_idstring
A unique ID for this event across all tables. May be referenced by fields in other tables.
metadata.network_codestring
Identifies the publisher network that controls the inventory being filled by the ad query.
metadata.request_idstring
An identifier shared by all events related to a request to fill a single ad block (aka ad slot). Shared among all queries and later events related to a Single Request Architecture (SRA) or Video Pod request.
request_time_usectimestamp
The timestamp of the initial request to Google that became the ad query.
user_idstring
Google-assigned ID of the browser that sent the ad event. Cannot be extracted.
user_ppidstring
Encoded Publisher Provided ID (PPID) from the ad query. Cannot be decoded. Cannot be extracted.