You can assign users different levels of access to Ads Data Hub based on
their role in your agency.

There are four different roles available in Ads Data Hub:

- **Analyst**: This role is ideal for users who need to analyze the configured data. Analysts are able to create, edit, manage, and run reports. Analysts can also view report results from all users on the account.
- **Link manager**: This role is ideal for users who need to configure data for an account. Link managers are able to link and unlink data in your account.
- **Read-only analyst**: This role is ideal for users who only need to view reports. They cannot create, edit, or manage reports, or see results.
- **Superuser**: This role gives full control over the account. Superusers can add and remove users, manage security, and do everything else that analysts and relationship managers can.

Edit access is summarized in the following table:

| Role | Report access | Data management | User management | Security management |
|---|---|---|---|---|
| Analyst | Edit | No | No | No |
| Read-only analyst | View | No | No | No |
| Link manager | No | Yes | No | No |
| Superuser | Edit | Yes | Yes | Yes |

## Add and remove users

> [!NOTE]
> **Note:** Only superusers can add and remove users.

### Add users

1. Navigate to the **Settings** tab in [Ads Data Hub](https://adsdatahub.google.com/marketers#).
2. Open the **Users** menu.
3. Click the **+ Add** button, then enter the email address of the user you want to add and select the **role** to assign.
4. To add multiple users to the same role, separate the **email addresses** with commas.

It may take up to a minute for the new user's access to take effect.

### Remove users

1. Navigate to the **Settings** tab in [Ads Data Hub](https://adsdatahub.google.com/marketers#).
2. Open the **Users** menu.
3. To remove users, click **Show more** next to the user you want to remove and then click **Delete**.
4. Click **Submit** to confirm the removal.

### Change a user's role

1. Remove the user.
2. Add the user again with the new role.