<br />

This guide shows you how to use Google Mobile Ads SDK for React Native to load and display
ads from BidMachine using

[AdMob Mediation](https://developers.google.com/admob/react-native/mediation.md.txt),

covering bidding integrations. It covers how to add BidMachine to an ad
unit's mediation configuration and how to integrate the BidMachine SDK and
adapter into a React Native app.

## Supported integrations and ad formats

The AdMob mediation adapter for BidMachine has the
following capabilities:

| Integration ||
|---|---|
| Bidding | Yes |
| Waterfall | Yes [^1^](https://developers.google.com/admob/react-native/mediation/bidmachine.md.txt#waterfall-footnote) |
| App Open |   |
| Banner | Yes |
| Interstitial | Yes |
| Rewarded | Yes |
| Rewarded Interstitial |   |
| Native | Yes |

^1^ Waterfall integration is in
closed beta, reach out to your account manager to request access.

## Prerequisites

Before you continue, verify the following:

- Latest Google Mobile Ads SDK for React Native version.
- React Native framework version 0.85.0 or later.
- To deploy on Android
  - Android API level 24 or later.
- To deploy on iOS
  - iOS deployment target of 13.0 or later.
- A working React Native project configured with Google Mobile Ads SDK for React Native. See [Get Started](https://developers.google.com/admob/react-native/quick-start.md.txt) for details.
  - Make sure you have downloaded and extracted the `adapters` folder from the [`gma-sdk-react-native`](https://drive.google.com/corp/drive/folders/1s5j2kx0yyYxLsdLNyBrhNJvkzmaUgOwD) folder. If you don't have the `adapters` folder, follow steps one, two, and three in [Install Google Mobile Ads SDK for React Native](https://developers.google.com/admob/react-native/quick-start.md.txt#install).
- [Set up AdMob Mediation](https://developers.google.com/admob/react-native/mediation.md.txt).

## Step 1: Set up configurations in BidMachine UI

[Log in](https://dashboard.bidmachine.io/) to your BidMachine account dashboard.

### Create new placements

Navigate to the **Source** tab and under the **Sources** table, select the
**Edit** button.

> [!NOTE]
> **Note:** BidMachine automatically creates a **Source** for you. If you want to create a new **Source**, please reach out to your account manager.

![Sources Dashboard](https://developers.google.com/static/admob/images/mediation/bidmachine/sources_dashboard.png)

You will be shown a list of all the placements you have. To create a new
placement, click the **Add Placement** button on the dialog.

![Edit Source Dialog](https://developers.google.com/static/admob/images/mediation/bidmachine/edit_source_dialog.png)

Select **Bidding** as the **Placement Type** . Fill out the form and click
**Save**.

### Android

![Create Android Placement](https://developers.google.com/static/admob/images/mediation/bidmachine/new_placement_Android.png)

### iOS

![Create iOS Placement](https://developers.google.com/static/admob/images/mediation/bidmachine/new_placement_iOS.png)

Finally, take note of the **Placement ID**.

### Android

![Android Placement Details](https://developers.google.com/static/admob/images/mediation/bidmachine/placement_details_Android.png)

### iOS

![iOS Placement Details](https://developers.google.com/static/admob/images/mediation/bidmachine/placement_details_iOS.png)

### Update your app-ads.txt


[Authorized Sellers for Apps app-ads.txt](https://iabtechlab.com/wp-content/uploads/2019/03/app-ads.txt-v1.0-final-.pdf) is an IAB Tech Lab initiative that helps ensure your
app ad inventory is only sold through channels you've identified as authorized. To prevent a
significant loss in ad revenue, you'll need to implement an `app-ads.txt` file.

If you haven't done so already,

[set up an app-ads.txt file for your app](https://support.google.com/admob/answer/9363762).

To implement `app-ads.txt` for BidMachine, navigate to the **app-ads.txt**
tab from the [Dashboard](https://dashboard.bidmachine.io/). Then, copy the list and
append it to your website's `app-ads.txt` file.

## Step 2: Set up BidMachine demand in AdMob UI

### Configure mediation settings for your ad unit

### Android

For instructions, see step 2 in the guide for

[Android](https://developers.google.com/admob/android/mediation/bidmachine.md.txt#step-2).

### iOS

For instructions, see step 2 in the guide for

[iOS](https://developers.google.com/admob/ios/mediation/bidmachine.md.txt#step-2).

### Add BidMachine to GDPR and US state regulations ad partners list

> [!IMPORTANT]
> **Important:** Verify that you have **Account Management** permission to complete the configuration for EU Consent and GDPR, US State regulations, and User Messaging Platform. See [Manage user access to your
> account](https://support.google.com/admob/answer/2784628) for details.

Follow the steps in

[European regulations settings](https://support.google.com/admob/answer/10113004#adding_ad_partners_to_published_gdpr_messages)

and

[US state regulations settings](https://support.google.com/admob/answer/14125907)


to add **BidMachine** to the
European and US state regulations ad partners list in the AdMob UI.


## Step 3: Import the BidMachine SDK and adapter

> [!NOTE]
> **Note:** Failure to integrate the compatible BidMachine and Google Mobile Ads SDK for React Native versions might lead to build issues.

In your project's root directory, install the Google Mobile Ads SDK for React Native
mediation adapter for BidMachine.
Complete the following:

1. Copy the Google Mobile Ads SDK for React Native adapter tar file from the
   `gma-sdk-react-native/adapters/bidmachine/`
   directory into your project's `local_packages/` directory. If you don't have
   the `adapters` folder, see [Prerequisites](https://developers.google.com/admob/react-native/mediation/bidmachine.md.txt#prerequisites).

   ```bash
   mkdir -p local_packages
   cp EXTRACT_DIR/gma-sdk-react-native/adapters/bidmachine/gma-mediation-bidmachine-0.1.0.tgz local_packages/
   ```

   Replace <var class="readonly" translate="no">EXTRACT_DIR</var> with the path to the
   directory where you extracted the archive.
2. Install the adapter package using your preferred package manager:

   ### npm

   ```bash
   npm install ./local_packages/gma-mediation-bidmachine-0.1.0.tgz
   ```

   ### yarn

   ```bash
   yarn add ./local_packages/gma-mediation-bidmachine-0.1.0.tgz
   ```


3. If you're building for Android, add the following repository to the `build.gradle`
   file in your project's `android` directory:

   ```groovy
   repositories {
       google()
       mavenCentral()
       maven {
           url = uri("https://artifactory.bidmachine.io/bidmachine")
       }
   }
   ```

## Step 4: Implement privacy settings on BidMachine SDK

### EU consent and GDPR


To [comply with
the Google EU User Consent Policy](https://www.google.com/about/company/consentstaging.html), you must make certain disclosures to your
users in the European Economic Area (EEA), the UK, and Switzerland, and obtain
their consent for the use of cookies or other local storage where legally
required, and for the collection, sharing, and use of personal data for ads
personalization. This policy reflects the requirements of the EU ePrivacy
Directive and the General Data Protection Regulation (GDPR). You are
responsible for verifying that consent is propagated to each ad source in your
mediation chain.

BidMachine React Native adapter version
0.1.0
and later supports passing GDPR consent signals from consent management
platforms that integrate with IAB's Transparency and Consent Framework (TCF)
to BidMachine SDK.
For more information, see BidMachine's
[Android](https://developers.bidmachine.io/sdk/general/android/privacy#gdpr) and
[iOS](https://developers.bidmachine.io/sdk/general/ios/privacy#gdpr) GDPR
documentation.

### US states privacy laws


[US states privacy laws](https://support.google.com/admob/answer/9561022)
require giving users the right
to opt out of the "sale" of their "personal information" (as the law defines
those terms), with the opt-out offered through a prominent "Do Not Sell My Personal
Information" link on the "selling" party's homepage. The
[US states privacy
laws compliance guide](https://developers.google.com/admob/react-native/privacy/us-states) offers the ability to enable
[restricted data processing](https://privacy.google.com/businesses/rdp/)
for Google ad serving, but Google is unable to apply this setting to each ad
network in your mediation chain. Therefore, you must identify each ad network
in your mediation chain that may participate in the sale of personal
information and follow guidance from each of those networks to ensure
compliance.

BidMachine automatically reads GPP consent set by consent management
platforms including the [UMP SDK](https://developers.google.com/admob/react-native/privacy.md.txt). For more information, see
BidMachine's GPP guide for
[Android](https://developers.bidmachine.io/sdk/general/android/privacy#gpp) and
[iOS](https://developers.bidmachine.io/sdk/general/ios/privacy#gpp).

## Step 5: Add required code

### Android

No additional code required for BidMachine integration.

### iOS

### SKAdNetwork integration

Follow BidMachine's documentation on
[SKAdNetwork Support](https://developers.bidmachine.io/sdk/general/ios/overview#skadnetwork-support)
to add the SKAdNetwork identifiers to your project's `Info.plist` file.

## Step 6: Test your implementation

### Enable test ads

Make sure you
[register your test device](https://developers.google.com/admob/react-native/test-ads.md.txt#enable_test_devices)
for

AdMob.


Follow the instructions in BidMachine's documentation for

[Android](https://developers.bidmachine.io/sdk/general/android/advanced#test-mode)
and [iOS](https://developers.bidmachine.io/sdk/general/ios/advanced#test-mode)

in order to enable test mode for BidMachine.

> [!IMPORTANT]
> **Important:** Disable test mode for AdMob and BidMachine before releasing your app.

### Verify test ads

To verify that you are receiving test ads from
BidMachine,
enable
[single ad source testing](https://developers.google.com/admob/react-native/ad-inspector#single_ad_source_testing)
in ad inspector using the
**BidMachine (Bidding)** ad source(s).

## Error codes

If the adapter fails to receive an ad from BidMachine, publishers can check
the underlying error from the ad response using
[`ResponseInfo`](https://developers.google.com/admob/react-native/response-info.md.txt) under the
following classes:

### Android

```java
io.bidmachine
com.google.ads.mediation.bidmachine
```

### iOS

```objective-c
GADMediationAdapterBidMachine
```

Here are the codes and accompanying messages thrown by the BidMachine adapter
when an ad fails to load:

### Android

| Error code | Domain | Reason |
|---|---|---|
| 100 | com.google.ads.mediation.bidmachine | Invalid or empty placement ID received. |
| 101 | com.google.ads.mediation.bidmachine | Error during signal collection: No Signal Data Configuration found. |
| 102 | com.google.ads.mediation.bidmachine | Invalid ad format received during signal collection. |
| 103 | com.google.ads.mediation.bidmachine | Requested ad size couldn't be mapped to `bidmachine.BannerSize` |
| 104 | com.google.ads.mediation.bidmachine | Loaded BidMachine ad request has expired. |
| 105 | com.google.ads.mediation.bidmachine | Fullscreen ad couldn't be shown. |
| 106 | com.google.ads.mediation.bidmachine | BidMachine SDK returned an `onAdLoaded()` callback with `null` ad data. |
| 107 | com.google.ads.mediation.bidmachine | Source ID is missing or empty. |

### iOS

| Error code | Domain | Reason |
|---|---|---|
| 101 | com.google.mediation.bidmachine | Server configuration missing a required publisher ID. |
| 102 | com.google.mediation.bidmachine | The bidding signal collection request failed because the RTB parameters don't contains ad format or specified format is not supported. |
| 103 | com.google.mediation.bidmachine | Invalid ad configuration for loading an ad. |
| 104 | com.google.mediation.bidmachine | BidMachine SDK returned non-banner ad to the banner ad's `BidMachineAdProtocol didLoadAd` delegate method. Should never happen. |
| 105 | com.google.mediation.bidmachine | Fullscreen ad is not ready for presentation. |
| 106 | com.google.mediation.bidmachine | Bid Machine SDK returned non-native ad to the native ad's `BidMachineAdProtocol didLoadAd` delegate method. Should never happen. |
| 107 | com.google.mediation.bidmachine | Failed to load one of the native ad image sources. |
| 108 | com.google.mediation.bidmachine | BidMachine doesn't support this banner ad size. |

#### Version 0.1.0

- Initial release.

<!-- -->

- Supports [BidMachine Android adapter version 3.7.0.0](https://github.com/googleads/googleads-mobile-android-mediation/blob/main/ThirdPartyAdapters/bidmachine/CHANGELOG.md#version-3700).
- Supports [BidMachine iOS adapter version 3.8.0.0](https://github.com/googleads/googleads-mobile-ios-mediation/blob/main/adapters/BidMachine/CHANGELOG.md#version-3800).
- Built and tested with the Google Mobile Ads React Native Plugin version 0.1.0.