By participating in the Mediation Services (as defined below), you consent to be bound by the Google APIs Terms of Service at https://developers.google.com/terms in addition to these Mediation Terms of Service ("Additional Terms") (together, the "Mediation Terms"). To the extent there is a conflict between these Additional Terms and the Google API Terms of Service, these Additional Terms will govern.
1. Accepting the Mediation Terms.
You understand and agree that Google will treat your participation in the Mediation Services as acceptance of these Mediation Terms. Google may change these terms from time to time and post any modified terms at the following URL https://developers.google.com/admob/ios/mediation/terms or a different URL Google may provide to Company from time to time. You understand and agree that if you use the Service after the date on which these terms have changed, Google will treat your use as acceptance of the updated terms.
a. "Asset" means an ad element (including without limitation, headline, body, icon and any content thereof) provided by your ad network that either individually or together with other ad elements constitutes an Native Ad.
b. "Mediation Services" mean the SDK Mediation Service, inclusive of all ad formats offered using these services.
c. "Native Ad" means an individual or collection of Assets rendered in a way to display an advertisement which matches the visual design of the app or app content.
d. "SDK" means software development kit.
e. "SDK Adapter Code" means software that enables communications between your ad network SDK and the Google Mobile Ads SDK.
f. "Rewarded Ad" means an individual video advertisement where a user is rewarded with virtual currency or other in-app benefits in exchange for the user's engagement with such advertisement.
g. "SDK Mediation Service" means the Google AdMob or Google Ad Manager mobile mediation services offered in connection with your use of the Mediation Adapter Development Guide at https://developers.google.com/admob/ios/mediation-developer (as modified from time to time) and/or any related documents made available by Google.
3. Participation Requirements.
In connection with the SDK Mediation Service, you will:
a. use the Mediation Adapter Development Guide and/or any related documents provided by Google only in connection with the SDK Mediation Service;
b. implement a new version of your SDK or SDK Adapter Code no later than 60 days after receiving written notice of required changes from Google; and
c. host and keep updated on your website, and provide Google with a link to, your SDK for general public use.
d. provide Google with the most current version of your SDK for internal testing and permit Google to verify and maintain the interoperability of your SDK and/or SDK Adapter Codes within the SDK Mediation Service.
a. You will continue to maintain a direct commercial relationship with Your advertisers, publishers, ad networks (if applicable), users, customers and any other parties that may be involved with the Mediation Services (together, "Your Customers"). As between Google and You, You will be solely responsible for ongoing account-related activities and customer support services for Your Customers, including but not limited to providing customer service, billing, account management, collecting and/or dispersing fees, and all other aspects of the user/customer relationship. You will provide such foregoing services in a professional and responsive manner consistent with industry standards. You will not cause or encourage Your Customers to violate its applicable agreement with Google, including without limitation the Google AdSense Terms at https://www.google.com/adsense/localized-terms (or such other sites as Google may determine) or any related policies.
b. With respect to Rewarded Ads, if included in the Mediation Services, You will be solely responsible for determining when video ads You serve are deemed completed and when users should be rewarded. For the avoidance of doubt, Google will in no way be involved with payments between You and the publishers and advertisers the Rewarded Mediation Services may mediate. You will be solely responsible for handling and resolving any issues arising from or related to the ads You route or serve through the Mediation Services, including but not limited to managing and resolving claims of discrepancy in video views, fraud, end-user complaints and verification of ad views.
c. With respect to Native Ads, if included in the Mediation Services, you will provide all Assets necessary for ad to be properly rendered in accordance with the native ad guidelines under the applicable AdMob terms at https://support.google.com/admob/answer/6329638, Ad Manager terms at https://support.google.com/authorizedbuyers/answer/6339083 and the Native Mediation Adapter guide at https://developers.google.com/admob/ios/native-mediation#map_native_ads (all as modified from time to time) and will comply with required changes from Google no later than 60 days after receiving written notice of such changes from Google.
5. Brand Feature Licenses.
a. Subject to the terms and conditions of this Agreement, You hereby grants Google, during the Term of this Agreement, a fully paid-up, royalty-free, worldwide, non-exclusive license, with right to sublicense to third parties working on Google's behalf, to use, distribute, and display Your logos, trademarks, service marks, trade names, domain names, corporate name, and other brand features ("Company Brand Features") in conjunction with the Mediation Services, and other information about You to identify that You are a Mediation Services partner, including without limitation in any Mediation Services marketing such as provider directory pages, case studies, press releases, blog posts, social media, and email marketing campaigns.
b. Subject to the terms and conditions of this Agreement, Google hereby grants You, during the Term of this Agreement, a fully paid-up, royalty-free, worldwide, non-exclusive license, with no right to sublicense, to use, distribute, and display Google's logos, trademarks, service marks, trade names, domain names, corporate name and other brand features ("Google Brand Features") only for the purpose of promoting the Mediation Services, in the format and specification as directed by Google. Your use of any Google Brand Features must be approved by Google in advance in writing, and must be in compliance with Google's brand feature use guidelines available at https://www.google.com/permissions/trademark/rules.html (or such other sites as Google may determine) and all related policies. You will not issue any press release that references Your participation in the Mediation Services without Google's prior written approval. At any time, Google may withdraw its permission for You to reference Your participation in the Mediation Services to use any or all Google Brand Features. You will not modify, amend or add to the content or format of any Google Brand Feature. You will promptly notify Google of any infringement or suspected infringement of the Google Brand Features that may come to Your knowledge and will reasonably assist Google, at Google's expense, in preventing such infringement and protecting Google's rights.
c. Except for the licenses explicitly granted herein, nothing in this Agreement grants either party any ownership of or right to use the other party's logos, trademarks, service marks, trade names, domain names, corporate name and other brand features, which at all times remain the exclusive property of the other party.
6. Compliance with Mediation Terms.
You understand and agree that Google has sole discretion to determine whether you are in compliance with these Mediation Terms. In the event Google determines You are not in compliance, Google may, in addition to all the other available remedies under the Mediation Terms, remove you from a publisher's Mediation Services waterfall. Google also reserves the right to indicate to our publishers that Your SDK Adapter Code may be out of date or otherwise unsupported.
In addition to the indemnification obligations contained in Section 9(c) (Indemnification), or the applicable section, of the Google API Terms, You will defend and indemnify Google and its affiliates, directors, officers, and employees against all liabilities, damages, losses, costs, fees (including legal fees), and expenses relating to any allegation or third-party legal proceeding to the extent arising from or related to any content you route or serve through the Mediation Services, any services You perform for Your Customers (including without limitation claims related to Rewarded Ad reward miscalculations and user fraud), the Company Brand Features, or Your breach of this Agreement.
8. Disclaimer; Liability.
You acknowledge and agree that Google has no obligation or responsibility for discrepancies in reporting or for the performance or results of the Mediation Services or how publishers choose to render your Assets or how Assets are ultimately displayed. For the avoidance of doubt, the disclaimers set forth in Section 9 (Liability of our APIs), or the applicable section, of the Google APIs Terms of Service also apply to Google Mobile Ads SDK and to the Mediation Services. You are solely responsible for your SDK and SDK Adapter Code.
9. Compliance with laws.
For avoidance of doubt, the compliance with laws provision set forth in Section 2(b) (Compliance with Law, Third Party Rights, and Other Google Terms of Service), or the applicable section, of the API Terms apply to this Agreement, and you further agree to comply with all applicable laws, regulations or industry standards related to the Mediation Services.