Reporting

You can run reports for your new AdMob account using the AdSense Management API.

Concepts

Here are some important concepts as they apply to AdMob:

Account
An AdSense account has an ID of the format pub-xxxxxxxxxxxxxxxx. You need this ID to access most endpoints in the AdSense Management API reference. (In the AdMob Beta UI, the Publisher ID can be found under Account information on the Settings page. In the old UI, this ID is shown at the top-right corner of the main page.)
Ad Client
An ad client specifies a relationship between an account and a product. Your new AdMob account comes with an ad client ID in the format ca-app-pub-xxxxxxxxxxxxxxxx (you can retrieve your ad clients using the Accounts.adclients.list call in the AdSense Management API). Use this ad client ID for all your AdMob reporting needs.
Ad Unit

An ad unit specifies an individual placeholder for ads. Change it to ca-app-pub-xxxxxxxxxxxxxxxx:nnnnnnnnnn for use in the AdSense Management API. (In the AdMob Beta UI, you can find the ad unit ID under Apps > your app > Ad units > Ad unit ID. In the old UI, the ID is under Monetize > All apps > your app starting from the main page.)

You can also retrieve your ad units by using the Accounts.adunits.list call in the API.

There are plenty of samples you can check out in the AdSense Management API documentation.

Dimensions

The following dimensions are specific to AdMob:

AdSense API and corresponding AdMob dimension
AD_CLIENT_ID Publisher ID

The ID of an ad client.

Example: ca-app-pub-1234567890123456.

AD_UNIT_CODE Ad unit ID

The code of an ad unit. This value is not necessarily unique across ad clients.

Example: 1234567890.

AD_UNIT_NAME Ad unit name

The name of an ad unit.

Example: 'your banner name'.

AD_UNIT_SIZE_CODE Format (Code)

The format of an ad unit.

Examples: banner, native.

AD_UNIT_SIZE_NAME Format (Name)

The format name of an ad unit.

Examples: Banner, Native advanced.

APP_NAME App

The name of the app. This field is truncated to 80 characters and won't be updated even if the app name changes in the app store.

Examples: Line Up, Flood-It!.

APP_ID Google Play ID / iOS Bundle ID

The Google Play ID (prefixed with a 2:) or iOS bundle ID (prefixed with a 1:) of an app.

Examples: 2:com.labpixies.lineup, 1:476954712.

APP_PLATFORM Platform

The app platform.

Examples: Android, iOS.

BID_TYPE_CODE

Bid type (Code)

The type of a bid.

Examples: cpc, cpm.

BID_TYPE_NAME Bid type (Name)

A bid type name.

Examples: CPC bids, CPM bids.

COUNTRY_CODE

Country (Code)

The CLDR Region Code.

Examples: US, FR.

COUNTRY_NAME

Country (Name)

Region name.

Examples: United States, France.

DATE

Date

A date in YYYYMMDD format.

MONTH Month

A month in YYYYMM format.

PLATFORM_TYPE_CODE Device (Code)

The code of a platform type.

Examples: HighEndMobile, Tablet.

PLATFORM_TYPE_NAME Device (Name)

The name of a platform type.

Examples: High-end mobile devices, Tablets.

PRODUCT_NAME Product

The name of a product.

Examples: AdMob (Mobile Applications), AdSense for Search.

WEEK Week

The date of the first day of a week in YYYYMMDD format.

Metrics

The following metrics are specific to AdMob:

AdSense API and corresponding AdMob metrics
EARNINGS AdMob Network Estimated Earnings

Your earnings accrued so far, based on Pacific Time (PT). This amount is an estimate that is subject to change when your earnings are verified for accuracy at the end of every month.

REACHED_AD_REQUESTS AdMob Network Requests

The total number of your app's requests that resulted in actual ad serving requests being sent.

Ad requests that are filtered by certain platform features, such as frequency capping and audience targeting, will not be counted here.

MATCHED_REACHED_AD_REQUESTS Matched Requests

The number of times an ad was served in response to a request from your app.

VIEWED_IMPRESSIONS Impressions

The total number of ads shown to users of an app.

CLICKS Clicks

The number of times a user clicks an ad.

REACHED_AD_REQUESTS_MATCH_RATE Match Rate

The percentage of ad requests that were filled with an ad. This value is calculated using Matched requests / AdMob Network requests.

Example: If an app's Matched requests are equal to 40 and the total AdMob Network requests for the app is 50, then the app's Match rate will be 80%.

REACHED_AD_REQUESTS_SHOW_RATE Show Rate

Percentage of returned ads that were displayed in the app to the user. Calculated using Impressions / Matched requests.

Example: If the total number of Matched requests is 80, but your app only shows 60 of these, then the app's Show rate will be 75%.

Tips

If you want to see only your AdMob earnings, make sure you set a filter with your AdMob account ID. For example:

filter: "AD_CLIENT_ID==ca-app-pub-xxxxxxxxxxxxxxxx"

Similarly, if you want to see your earnings for a single app, you can set a filter with your app ID. For example:

filter: "APP_ID==2:com.labpixies.lineup"

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