Google Play's data disclosure requirements

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In May 2021, Google Play announced the new Data safety section, which is a developer-provided disclosure for an app's data collection, sharing, and security practices.

This page can help you complete the requirements for this data disclosure in regards to your usage of the User Messaging Platform. On this page, you can find information on whether and how our SDK handles end-user data, including any applicable settings or configurations you can control as the app developer.

We aim to be as transparent as possible in supporting you; however, as the app developer, you are solely responsible for deciding how to respond to Google Play's Data safety section form regarding your app's end-user data collection, sharing, and security practices.

How to use the information on this page

This page lists the end-user data collected by only the latest version (version 2.0.0) of the User Messaging Platform.

If you are using a prior version of the User Messaging Platform, consider updating to the latest version to ensure your app's disclosures are accurate. The User Messaging Platform will continue to be updated over time. This article will reflect these changes, so make sure to check back and update your disclosures as necessary.

To complete your data disclosure, you can use Android's guide about data types to help you determine which data types and purposes best describe the collected data. In your data disclosure, make sure to also account for how your specific app shares and uses the collected data.

Data collected and shared automatically

The User Messaging Platform collects and shares the following data types automatically for the app functionality to determine which user messages should be shown.

Data By default, the User Messaging Platform...
IP address Collects device's IP address, which may be used to estimate the general location of a device.
Device identifiers Collects Android advertising (ad) ID, which may be used to determine if the consent message should be shown.

All of the user data collected by User Messaging Platform is encrypted in transit using the Transport Layer Security (TLS) protocol.

Other helpful resources

  • Blog post announcing the Data safety form in Google Play Console.
  • The Play Console's Data safety form is available on the App content page.