For key considerations when preparing your app for Google Play and Android privacy changes, see [Privacy strategies for Android](https://support.google.com/admob/answer/11402075). For iOS privacy changes, check out [Privacy strategies for iOS](https://support.google.com/admob/answer/9997589). ## Enable SKAdNetwork to track conversions
**Prerequisites: Google Mobile Ads Unity Plugin 5.4.0 or higher** Google Mobile Ads Unity Plugin supports conversion tracking using Apple's [`SKAdNetwork`](https://developer.apple.com/documentation/storekit/skadnetwork), which lets Google and participating third-party buyers attribute an app install even when the IDFA is not available. To enable this capability, update the `SKAdNetworkItems` key with an additional dictionary that defines Google and participating third-party buyers' `SKAdNetworkIdentifier` values in your [`GoogleMobileAdsSKAdNetworkItems.xml`](https://github.com/googleads/googleads-mobile-unity/blob/master/source/plugin/Assets/GoogleMobileAds/Editor/GoogleMobileAdsSKAdNetworkItems.xml). The following snippet includes Google (`cstr6suwn9.skadnetwork`) and select additional [buyer SKAdNetwork identifiers](https://developers.google.com/ad-manager/mobile-ads-sdk/unity/3p-skadnetworks) that have been provided to Google. Google is committed to updating this list to include additional buyers and to working with the industry on solutions to share `SKAdNetworkIdentifier` values more broadly. This page contains the latest updates. ```xml cstr6suwn9.skadnetwork 4fzdc2evr5.skadnetwork 2fnua5tdw4.skadnetwork ydx93a7ass.skadnetwork p78axxw29g.skadnetwork v72qych5uu.skadnetwork ludvb6z3bs.skadnetwork cp8zw746q7.skadnetwork 3sh42y64q3.skadnetwork c6k4g5qg8m.skadnetwork s39g8k73mm.skadnetwork wg4vff78zm.skadnetwork 3qy4746246.skadnetwork f38h382jlk.skadnetwork hs6bdukanm.skadnetwork mlmmfzh3r3.skadnetwork v4nxqhlyqp.skadnetwork wzmmz9fp6w.skadnetwork su67r6k2v3.skadnetwork yclnxrl5pm.skadnetwork t38b2kh725.skadnetwork 7ug5zh24hu.skadnetwork gta9lk7p23.skadnetwork vutu7akeur.skadnetwork y5ghdn5j9k.skadnetwork v9wttpbfk9.skadnetwork n38lu8286q.skadnetwork 47vhws6wlr.skadnetwork kbd757ywx3.skadnetwork 9t245vhmpl.skadnetwork a2p9lx4jpn.skadnetwork 22mmun2rn5.skadnetwork 44jx6755aq.skadnetwork k674qkevps.skadnetwork 4468km3ulz.skadnetwork 2u9pt9hc89.skadnetwork 8s468mfl3y.skadnetwork klf5c3l5u5.skadnetwork ppxm28t8ap.skadnetwork kbmxgpxpgc.skadnetwork uw77j35x4d.skadnetwork 578prtvx9j.skadnetwork 4dzt52r2t5.skadnetwork tl55sbb4fm.skadnetwork c3frkrj4fj.skadnetwork e5fvkxwrpn.skadnetwork 8c4e2ghe7u.skadnetwork 3rd42ekr43.skadnetwork 97r2b46745.skadnetwork 3qcr597p9d.skadnetwork ``` ## Request App Tracking Transparency authorization **Prerequisites: Google Mobile Ads Unity Plugin 5.4.0 or higher** If you're *not* using the UMP SDK, the rest of this section shows you how to implement the OS-level ATT authorization request manually. To display the app tracking transparency (ATT) authorization request for accessing the IDFA, use Unity's [iOS 14 Advertising Support package](https://docs.unity3d.com/Packages/com.unity.ads.ios-support@1.0/manual/index.html). ## Publisher first-party ID **Prerequisites: Google Mobile Ads Unity Plugin 9.6.0 or higher** The Google Mobile Ads Unity Plugin introduced [Publisher first-party ID](https://support.google.com/admanager/answer/9997589#publisher-first-party-id), to help you deliver more relevant and personalized ads by using data collected from your apps. Publisher first-party ID is enabled by default, but you can disable it using the following method.
```c# public void Start() { // Disables Publisher first-party ID. RequestConfiguration requestConfiguration = new RequestConfiguration { PublisherFirstPartyIdEnabled = false }; MobileAds.SetRequestConfiguration(requestConfiguration); // Initialize Google Mobile Ads Unity Plugin. MobileAds.Initialize(HandleInitCompleteAction); } ```