The UMP SDK can interpret GDPR consent choices for Google [Consent Mode](https://support.google.com/admanager/answer/10076805#consentmode). The UMP SDK interprets the following purposes: - ad storage - ad personalization - ad user data - analytics storage Interpreting consent mode values is useful for apps that get consent for the use of your products. ## Before you begin - Make sure you are using the [Google Analytics for Firebase SDK](https://firebase.google.com/docs/analytics) in your app. - Choose [Basic versus advanced consent mode](https://developers.google.com/tag-platform/security/concepts/consent-mode.md.txt#basic-vs-advanced). Google supports advanced mode by default, while basic mode has additional steps. ## Get started 1. Turn on consent mode in the AdMob UI. For more details, see [Manage consent mode settings](https://support.google.com/admanager/answer/16053245). 2. Use UMP SDK version 3.2.0 or higher. 3. Initialize Firebase before starting the UMP SDK. For more details, see [Add the Analytics SDK to your app](https://firebase.google.com/docs/analytics/get-started?platform=android#add-sdk). ## Set default consent state The UMP SDK updates the consent state when European Union (EU) regulations apply to the user. [Set the default consent state](https://developers.google.com/tag-platform/security/guides/app-consent.md.txt?consentmode=basic&platform=android#default-consent) when EU regulations don't apply to the user. ## Use basic mode To use basic mode, see [Consent mode basic mode support](https://developers.google.com/funding-choices/fc-sdks.md.txt#consent_mode_basic_mode_support).