[Video](https://www.youtube.com/watch?v=XTpM79czZtI)

Upgrading to GMA Next-Gen SDK for Android offers the following benefits:

- **Faster performance**:

  - Up to 27% faster ad request latency for banner ads than the previous version.^†^
  - Starts in the background to minimize impact on app startup.
- **Enhanced stability** : GMA Next-Gen SDK removes remote procedure calls
  (RPCs), which reduces latency and decreases crash risk due to process
  communication failures.

- **Built for Kotlin and Java** : GMA Next-Gen SDK is built in Kotlin, and
  provides accessible APIs in Kotlin and Java.

- **Supports all ad formats** : Supports all existing Google Mobile Ads
  formats. For details, see [Select an ad format](https://developers.google.com/ad-manager/mobile-ads-sdk/android/next-gen/quick-start.md.txt#select_an_ad_format).

^†^Source: Google internal data, latency measurement for banner ads, Google Mobile Ads SDK versus GMA Next-Gen SDK, August 21, 2025 to September 3, 2025.