Select platform: [HTML5](https://developers.google.com/ad-manager/dynamic-ad-insertion/sdk/html5/limited-ads "View this page for the HTML5 platform docs.") [Android](https://developers.google.com/ad-manager/dynamic-ad-insertion/sdk/android/limited-ads "View this page for the Android platform docs.") [iOS](https://developers.google.com/ad-manager/dynamic-ad-insertion/sdk/ios/limited-ads "View this page for the iOS platform docs.")

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As of January 14th 2021, the IMA iOS SDK
allows [limited ads](https://support.google.com/admanager/answer/9882911) to be served
when the user does not give consent to cookies, the user denies consent to
cookies, or when IMA does not receive a valid TC string in GDPR and ePrivacy
regions following the grace period of IAB TCFv2 integration.
For DAI SDKs you must set the [`ltd`](https://support.google.com/admanager/answer/7320899#ltd) parameter using [`IMAStreamRequest.adTagParameters()`](https://developers.google.com/interactive-media-ads/docs/sdks/ios/client-side/reference/Classes/IMAStreamRequest#adtagparameters) . Please see this [Limited ads guide](https://support.google.com/admanager/answer/9882911) for more information.

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It is also possible to enable limited ads automatically through integrating with
a Consent Management Platform (CMP). This is supported on

version 3.11.1 of the iOS SDK and all later versions.