**Service** **CreativeTemplateService** **Dependencies** [CreativeTemplate](https://developers.google.com/ad-manager/api/reference/v202605/CreativeTemplateService.CreativeTemplate) ▼ **CreativeTemplateVariable** **Inheritance** **CreativeTemplateVariable** ▼ [AssetCreativeTemplateVariable](https://developers.google.com/ad-manager/api/reference/v202605/CreativeTemplateService.AssetCreativeTemplateVariable) [LongCreativeTemplateVariable](https://developers.google.com/ad-manager/api/reference/v202605/CreativeTemplateService.LongCreativeTemplateVariable) [StringCreativeTemplateVariable](https://developers.google.com/ad-manager/api/reference/v202605/CreativeTemplateService.StringCreativeTemplateVariable) [UrlCreativeTemplateVariable](https://developers.google.com/ad-manager/api/reference/v202605/CreativeTemplateService.UrlCreativeTemplateVariable)

Represents a variable defined in a creative template.

*** ** * ** ***

Namespace
:
    `https://www.google.com/apis/ads/publisher/v202605`

| ## Field ||
|---|---|
| ### `label` | ` xsd:string` Label that is displayed to users when creating [TemplateCreative](https://developers.google.com/ad-manager/api/reference/v202605/CreativeService.TemplateCreative) from the [CreativeTemplate](https://developers.google.com/ad-manager/api/reference/v202605/CreativeTemplateService.CreativeTemplate). This attribute is required and has a maximum length of 127 characters. |
| ### `uniqueName` | ` xsd:string` Unique name used to identify the variable. This attribute is read-only and is assigned by Google, by deriving from label, when a creative template variable is created. |
| ### `description` | ` xsd:string` A descriptive help text that is displayed to users along with the label. This attribute is required and has a maximum length of 255 characters. |
| ### `isRequired` | ` xsd:boolean` `true` if this variable is required to be filled in by users when creating [TemplateCreative](https://developers.google.com/ad-manager/api/reference/v202605/CreativeService.TemplateCreative) from the [CreativeTemplate](https://developers.google.com/ad-manager/api/reference/v202605/CreativeTemplateService.CreativeTemplate). |