# enum RichMediaStudioCreativeFormat (v202602)

**Service** **CreativeService** **Dependencies** [BaseRichMediaStudioCreative](https://developers.google.com/ad-manager/api/reference/v202602/CreativeService.BaseRichMediaStudioCreative) ▼ **RichMediaStudioCreativeFormat**

Different creative format supported by Rich Media Studio creative.

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Namespace
:
    `https://www.google.com/apis/ads/publisher/v202602`

| Enumeration | Description |
|---|---|
| `IN_PAGE` | In-page creatives are served into an ad slot on publishers page. In-page implies that they maintain a static size, e.g, 468x60 and do not break out of these dimensions. |
| `EXPANDING` | Expanding creatives expand/collapse on user interaction such as mouse over. It consists of an initial, or collapsed and an expanded creative area. |
| `IM_EXPANDING` | Creatives that are served in an instant messenger application such as AOL Instant Messanger or Yahoo! Messenger. This can also be used in desktop applications such as weatherbug. |
| `FLOATING` | Floating creatives float on top of publishers page and can be closed with a close button. |
| `PEEL_DOWN` | Peel-down creatives show a glimpse of your ad in the corner of a web page. When the user interacts, the rest of the ad peels down to reveal the full message. |
| `IN_PAGE_WITH_FLOATING` | An In-Page with Floating creative is a dual-asset creative consisting of an in-page asset and a floating asset. This creative type lets you deliver a static primary ad to a webpage, while inviting a user to find out more through a floating asset delivered when the user interacts with the creative. |
| `FLASH_IN_FLASH` | A Flash ad that renders in a Flash environment. The adserver will serve this using VAST, but it is not a proper VAST XML ad. It's an amalgamation of the proprietary InStream protocol, rendered inside VAST so that we can capture some standard behavior such as companions. |
| `FLASH_IN_FLASH_EXPANDING` | An expanding flash ad that renders in a Flash environment. The adserver will serve this using VAST, but it is not a proper VAST XML ad. It's an amalgamation of the proprietary InStream protocol, rendered inside VAST so that we can capture some standard behavior such as companions. |
| `IN_APP` | In-app creatives are served into an ad slot within a publisher's app. In-app implies that they maintain a static size, e.g, 468x60 and do not break out of these dimensions. |
| `UNKNOWN` | The creative format is unknown or not supported in the API version in use. |