# enum LabelType (v202505)

**Service** **LabelService** **Dependencies** [Label](https://developers.google.com/ad-manager/api/reference/v202505/LabelService.Label) ▼ **LabelType**

Represents the types of labels supported.

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Namespace
:
    `https://www.google.com/apis/ads/publisher/v202505`

| Enumeration | Description |
|---|---|
| `COMPETITIVE_EXCLUSION` | Allows for the creation of labels to exclude competing ads from showing on the same page. |
| `AD_UNIT_FREQUENCY_CAP` | Allows for the creation of limits on the frequency that a user sees a particular type of creative over a portion of the inventory. |
| `AD_EXCLUSION` | Allows for the creation of labels to exclude ads from showing against a tag that specifies the label as an exclusion. |
| `CREATIVE_WRAPPER` | Allows for the creation of labels that can be used to force the wrapping of a delivering creative with header/footer creatives. These labels are paired with a [CreativeWrapper](https://developers.google.com/ad-manager/api/reference/v202505/CreativeWrapperService.CreativeWrapper). |
| `CANONICAL_CATEGORY` | Allows for the creation of labels mapped to a Google canonical ad category, which can be used for competitive exclusions and blocking across Google systems. |
| `UNKNOWN` | The value returned if the actual value is not exposed by the requested API version. |