# type ListStringCreativeTemplateVariable.VariableChoice (v202505)

**Service** **CreativeTemplateService** **Dependencies** [ListStringCreativeTemplateV...](https://developers.google.com/ad-manager/api/reference/v202505/CreativeTemplateService.ListStringCreativeTemplateVariable "ListStringCreativeTemplateVariable") ▼ **ListStringCreativeTemplateV...**

Stores variable choices that users can select from

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Namespace
:
    `https://www.google.com/apis/ads/publisher/v202505`

| ## Field ||
|---|---|
| ### `label` | ` xsd:string` Label that users can select from. This is displayed to users when creating a [TemplateCreative](https://developers.google.com/ad-manager/api/reference/v202505/CreativeService.TemplateCreative). This attribute is intended to be more descriptive than [value](https://developers.google.com/ad-manager/api/reference/v202505/CreativeTemplateService.ListStringCreativeTemplateVariable.VariableChoice#value). This attribute is required and has a maximum length of 255 characters. |
| ### `value` | ` xsd:string` Value that users can select from. When creating a [TemplateCreative](https://developers.google.com/ad-manager/api/reference/v202505/CreativeService.TemplateCreative), the value in [StringCreativeTemplateVariableValue](https://developers.google.com/ad-manager/api/reference/v202505/CreativeService.StringCreativeTemplateVariableValue) should match this value, if you intend to select this value. This attribute is required and has a maximum length of 255 characters. |