# type ImageCreative (v202505)

**Service** **CreativeService** **Inheritance** [Creative](https://developers.google.com/ad-manager/api/reference/v202505/CreativeService.Creative) ▼ [HasDestinationUrlCreative](https://developers.google.com/ad-manager/api/reference/v202505/CreativeService.HasDestinationUrlCreative) ▼ [BaseImageCreative](https://developers.google.com/ad-manager/api/reference/v202505/CreativeService.BaseImageCreative) ▼ **ImageCreative** [ImageOverlayCreative](https://developers.google.com/ad-manager/api/reference/v202505/CreativeService.ImageOverlayCreative)

A `Creative` that displays an image.

*** ** * ** ***

Namespace
:
    `https://www.google.com/apis/ads/publisher/v202505`

| ## Field ||
|---|---|
| **`Creative` (inherited)** ||
| ### `advertiserId` | ` xsd:long` The ID of the advertiser that owns the creative. This attribute is required. |
| ### `id` | ` xsd:long` Uniquely identifies the `Creative`. This value is read-only and is assigned by Google when the creative is created. This attribute is required for updates. |
| ### `name` | ` xsd:string` The name of the creative. This attribute is required and has a maximum length of 255 characters. |
| ### `size` | ` https://developers.google.com/ad-manager/api/reference/v202505/CreativeService.Size ` The [Size](https://developers.google.com/ad-manager/api/reference/v202505/CreativeService.Size) of the creative. This attribute is required for creation and then is read-only. |
| ### `previewUrl` | ` xsd:string` The URL of the creative for previewing the media. This attribute is read-only and is assigned by Google when a creative is created. |
| ### `policyLabels` | ` https://developers.google.com/ad-manager/api/reference/v202505/CreativeService.CreativePolicyViolation[]` Set of policy labels detected for this creative. This attribute is read-only. *** ** * ** *** **Enumerations** `MALWARE_IN_CREATIVE` :   Malware was found in the creative. For more information see [here](https://support.google.com/adspolicy/answer/1308246). `MALWARE_IN_LANDING_PAGE` :   Malware was found in the landing page. For more information see [here](https://support.google.com/adspolicy/answer/1308246). `LEGALLY_BLOCKED_REDIRECT_URL` :   The redirect url contains legally objectionable content. `MISREPRESENTATION_OF_PRODUCT` :   The creative misrepresents the product or service being advertised. For more information see [here](https://support.google.com/adspolicy/answer/6020955). `SELF_CLICKING_CREATIVE` :   The creative has been determined to be self clicking. `GAMING_GOOGLE_NETWORK` :   The creative has been determined as attempting to game the Google network. For more information see [here](https://support.google.com/adspolicy/answer/6020954#319). `DYNAMIC_DNS` :   The landing page for the creative uses a dynamic DNS. For more information see [here](https://support.google.com/adspolicy/answer/6020954). `CIRCUMVENTING_SYSTEMS` :   The creative has been determined as attempting to circumvent Google advertising systems. `PHISHING` :   Phishing found in creative or landing page. For more information see [here](https://support.google.com/adspolicy/answer/6020955). `DOWNLOAD_PROMPT_IN_CREATIVE` :   The creative prompts the user to download a file. For more information see [here](https://support.google.com/admanager/answer/7513391) `UNAUTHORIZED_COOKIE_DETECTED` :   The creative sets an unauthorized cookie on a Google domain. For more information see [here](https://support.google.com/admanager/answer/7513391) `TEMPORARY_PAUSE_FOR_VENDOR_INVESTIGATION` :   The creative has been temporarily paused while we investigate. `ABUSIVE_EXPERIENCE` :   The landing page contains an abusive experience. For more information see [here](https://support.google.com/webtools/answer/7347327). `TRICK_TO_CLICK` :   The creative is designed to mislead or trick the user into interacting with it. For more information see [here](https://support.google.com/adwordspolicy/answer/6020955#357). `USE_OF_NON_ALLOWLISTED_OMID_VERIFICATION_SCRIPT` :   Non-allowlisted OMID verification script. For more information see [here](https://support.google.com/authorizedbuyers/answer/9115752). `MISUSE_OF_OMID_API` :   OMID sdk injected by creative. \< p\>For more information see [here](https://support.google.com/authorizedbuyers/answer/9115752). `UNACCEPTABLE_HTML_AD` :   Unacceptable HTML5 ad. For more information see [here](https://support.google.com/adspolicy/answer/6088505#266). `UNKNOWN` :   The value returned if the actual value is not exposed by the requested API version. <br /> |
| ### `appliedLabels` | ` https://developers.google.com/ad-manager/api/reference/v202505/CreativeService.AppliedLabel[]` The set of labels applied to this creative. |
| ### `lastModifiedDateTime` | ` https://developers.google.com/ad-manager/api/reference/v202505/CreativeService.DateTime ` The date and time this creative was last modified. |
| ### `customFieldValues` | 1. ` https://developers.google.com/ad-manager/api/reference/v202505/CreativeService.BaseCustomFieldValue[]` 1. ` https://developers.google.com/ad-manager/api/reference/v202505/CreativeService.CustomFieldValue ` 2. ` https://developers.google.com/ad-manager/api/reference/v202505/CreativeService.DropDownCustomFieldValue ` <br /> The values of the custom fields associated with this creative. |
| ### `thirdPartyDataDeclaration` | ` https://developers.google.com/ad-manager/api/reference/v202505/CreativeService.ThirdPartyDataDeclaration ` The third party companies associated with this creative. This is distinct from any associated companies that Google may detect programmatically. <br /> |
| ### `adBadgingEnabled` | ` xsd:boolean` Whether the creative has ad badging enabled. Defaults to false for `CreativeType.VAST_REDIRECT`, `CreativeType.THIRD_PARTY`, `CreativeType.AUDIO_VAST_REDIRECT`, `CreativeType.PROGRAMMATIC`, `CreativeType.DFP_MOBILE_CREATIVE`, `CreativeType.FLASH_OVERLAY`, `CreativeType.GRAPHICAL_INTERSTITIAL`, `CreativeType.LEGACY_DFP_CREATIVE`, `CreativeType.MOBILE_AD_NETWORK_BACKFILL`, `CreativeType.MOBILE_VIDEO_INTERSTITIAL`, `CreativeType.SDK_MEDIATION` and `CreativeType.STANDARD_FLASH` creative types. . Defaults to true for all other creative types. <br /> |
| **`HasDestinationUrlCreative` (inherited)** ||
| ### `destinationUrl` | ` xsd:string` The URL that the user is directed to if they click on the creative. This attribute is required unless the `destinationUrlType` is [DestinationUrlType.NONE](https://developers.google.com/ad-manager/api/reference/v202505/CreativeService.DestinationUrlType#NONE), and has a maximum length of 1024 characters. |
| ### `destinationUrlType` | ` https://developers.google.com/ad-manager/api/reference/v202505/CreativeService.DestinationUrlType ` The action that should be performed if the user clicks on the creative. This attribute is optional and defaults to [DestinationUrlType.CLICK_TO_WEB](https://developers.google.com/ad-manager/api/reference/v202505/CreativeService.DestinationUrlType#CLICK_TO_WEB). *** ** * ** *** **Enumerations** `UNKNOWN` :   The value returned if the actual value is not exposed by the requested API version. `CLICK_TO_WEB` :   Navigate to a web page. (a.k.a. "Click-through URL"). `CLICK_TO_APP` :   Start an application. `CLICK_TO_CALL` :   Make a phone call. `NONE` :   Destination URL not present. Useful for video creatives where a landing page or a product isn't necessarily applicable. <br /> |
| **`BaseImageCreative` (inherited)** ||
| ### `overrideSize` | ` xsd:boolean` Allows the creative size to differ from the actual image asset size. This attribute is optional. |
| ### `primaryImageAsset` | ` https://developers.google.com/ad-manager/api/reference/v202505/CreativeService.CreativeAsset ` The primary image asset associated with this creative. This attribute is required. |
| **`ImageCreative`** ||
| ### `altText` | ` xsd:string` Alternative text to be rendered along with the creative used mainly for accessibility. This field is optional and has a maximum length of 500 characters. |
| ### `thirdPartyImpressionTrackingUrls` | ` xsd:string[]` A list of impression tracking URL to ping when this creative is displayed. This field is optional and each string has a maximum length of 1024 characters. |
| ### `secondaryImageAssets` | ` https://developers.google.com/ad-manager/api/reference/v202505/CreativeService.CreativeAsset[]` The list of secondary image assets associated with this creative. This attribute is optional. Secondary image assets can be used to store different resolution versions of the primary asset for use on non-standard density screens. <br /> |