# abstract type Creative (v202505)

**Service** **CreativeService** **Dependencies** [CreativePage](https://developers.google.com/ad-manager/api/reference/v202505/CreativeService.CreativePage) [createCreatives()](https://developers.google.com/ad-manager/api/reference/v202505/CreativeService#createCreatives) [updateCreatives()](https://developers.google.com/ad-manager/api/reference/v202505/CreativeService#updateCreatives) ▼ **Creative** **Inheritance** **Creative** ▼ [BaseDynamicAllocationCreative](https://developers.google.com/ad-manager/api/reference/v202505/CreativeService.BaseDynamicAllocationCreative) [BaseRichMediaStudioCreative](https://developers.google.com/ad-manager/api/reference/v202505/CreativeService.BaseRichMediaStudioCreative) [ClickTrackingCreative](https://developers.google.com/ad-manager/api/reference/v202505/CreativeService.ClickTrackingCreative) [HasDestinationUrlCreative](https://developers.google.com/ad-manager/api/reference/v202505/CreativeService.HasDestinationUrlCreative) [Html5Creative](https://developers.google.com/ad-manager/api/reference/v202505/CreativeService.Html5Creative) [InternalRedirectCreative](https://developers.google.com/ad-manager/api/reference/v202505/CreativeService.InternalRedirectCreative) [LegacyDfpCreative](https://developers.google.com/ad-manager/api/reference/v202505/CreativeService.LegacyDfpCreative) [ProgrammaticCreative](https://developers.google.com/ad-manager/api/reference/v202505/CreativeService.ProgrammaticCreative) [TemplateCreative](https://developers.google.com/ad-manager/api/reference/v202505/CreativeService.TemplateCreative) [ThirdPartyCreative](https://developers.google.com/ad-manager/api/reference/v202505/CreativeService.ThirdPartyCreative) [UnsupportedCreative](https://developers.google.com/ad-manager/api/reference/v202505/CreativeService.UnsupportedCreative) [VastRedirectCreative](https://developers.google.com/ad-manager/api/reference/v202505/CreativeService.VastRedirectCreative)


A `Creative` represents the media
for the ad being served.

Read more about creatives on the [Ad Manager
Help Center](https://support.google.com/admanager/answer/3185155).

*** ** * ** ***

Namespace
:
    `https://www.google.com/apis/ads/publisher/v202505`

| ## Field ||
|---|---|
| ### `advertiserId` | ` xsd:long` The ID of the advertiser that owns the creative. This attribute is required. |
| ### `id` | ` xsd:long` Uniquely identifies the `Creative`. This value is read-only and is assigned by Google when the creative is created. This attribute is required for updates. |
| ### `name` | ` xsd:string` The name of the creative. This attribute is required and has a maximum length of 255 characters. |
| ### `size` | ` https://developers.google.com/ad-manager/api/reference/v202505/CreativeService.Size ` The [Size](https://developers.google.com/ad-manager/api/reference/v202505/CreativeService.Size) of the creative. This attribute is required for creation and then is read-only. |
| ### `previewUrl` | ` xsd:string` The URL of the creative for previewing the media. This attribute is read-only and is assigned by Google when a creative is created. |
| ### `policyLabels` | ` https://developers.google.com/ad-manager/api/reference/v202505/CreativeService.CreativePolicyViolation[]` Set of policy labels detected for this creative. This attribute is read-only. *** ** * ** *** **Enumerations** `MALWARE_IN_CREATIVE` :   Malware was found in the creative. For more information see [here](https://support.google.com/adspolicy/answer/1308246). `MALWARE_IN_LANDING_PAGE` :   Malware was found in the landing page. For more information see [here](https://support.google.com/adspolicy/answer/1308246). `LEGALLY_BLOCKED_REDIRECT_URL` :   The redirect url contains legally objectionable content. `MISREPRESENTATION_OF_PRODUCT` :   The creative misrepresents the product or service being advertised. For more information see [here](https://support.google.com/adspolicy/answer/6020955). `SELF_CLICKING_CREATIVE` :   The creative has been determined to be self clicking. `GAMING_GOOGLE_NETWORK` :   The creative has been determined as attempting to game the Google network. For more information see [here](https://support.google.com/adspolicy/answer/6020954#319). `DYNAMIC_DNS` :   The landing page for the creative uses a dynamic DNS. For more information see [here](https://support.google.com/adspolicy/answer/6020954). `CIRCUMVENTING_SYSTEMS` :   The creative has been determined as attempting to circumvent Google advertising systems. `PHISHING` :   Phishing found in creative or landing page. For more information see [here](https://support.google.com/adspolicy/answer/6020955). `DOWNLOAD_PROMPT_IN_CREATIVE` :   The creative prompts the user to download a file. For more information see [here](https://support.google.com/admanager/answer/7513391) `UNAUTHORIZED_COOKIE_DETECTED` :   The creative sets an unauthorized cookie on a Google domain. For more information see [here](https://support.google.com/admanager/answer/7513391) `TEMPORARY_PAUSE_FOR_VENDOR_INVESTIGATION` :   The creative has been temporarily paused while we investigate. `ABUSIVE_EXPERIENCE` :   The landing page contains an abusive experience. For more information see [here](https://support.google.com/webtools/answer/7347327). `TRICK_TO_CLICK` :   The creative is designed to mislead or trick the user into interacting with it. For more information see [here](https://support.google.com/adwordspolicy/answer/6020955#357). `USE_OF_NON_ALLOWLISTED_OMID_VERIFICATION_SCRIPT` :   Non-allowlisted OMID verification script. For more information see [here](https://support.google.com/authorizedbuyers/answer/9115752). `MISUSE_OF_OMID_API` :   OMID sdk injected by creative. \< p\>For more information see [here](https://support.google.com/authorizedbuyers/answer/9115752). `UNACCEPTABLE_HTML_AD` :   Unacceptable HTML5 ad. For more information see [here](https://support.google.com/adspolicy/answer/6088505#266). `UNKNOWN` :   The value returned if the actual value is not exposed by the requested API version. <br /> |
| ### `appliedLabels` | ` https://developers.google.com/ad-manager/api/reference/v202505/CreativeService.AppliedLabel[]` The set of labels applied to this creative. |
| ### `lastModifiedDateTime` | ` https://developers.google.com/ad-manager/api/reference/v202505/CreativeService.DateTime ` The date and time this creative was last modified. |
| ### `customFieldValues` | 1. ` https://developers.google.com/ad-manager/api/reference/v202505/CreativeService.BaseCustomFieldValue[]` 1. ` https://developers.google.com/ad-manager/api/reference/v202505/CreativeService.CustomFieldValue ` 2. ` https://developers.google.com/ad-manager/api/reference/v202505/CreativeService.DropDownCustomFieldValue ` <br /> The values of the custom fields associated with this creative. |
| ### `thirdPartyDataDeclaration` | ` https://developers.google.com/ad-manager/api/reference/v202505/CreativeService.ThirdPartyDataDeclaration ` The third party companies associated with this creative. This is distinct from any associated companies that Google may detect programmatically. <br /> |
| ### `adBadgingEnabled` | ` xsd:boolean` Whether the creative has ad badging enabled. Defaults to false for `CreativeType.VAST_REDIRECT`, `CreativeType.THIRD_PARTY`, `CreativeType.AUDIO_VAST_REDIRECT`, `CreativeType.PROGRAMMATIC`, `CreativeType.DFP_MOBILE_CREATIVE`, `CreativeType.FLASH_OVERLAY`, `CreativeType.GRAPHICAL_INTERSTITIAL`, `CreativeType.LEGACY_DFP_CREATIVE`, `CreativeType.MOBILE_AD_NETWORK_BACKFILL`, `CreativeType.MOBILE_VIDEO_INTERSTITIAL`, `CreativeType.SDK_MEDIATION` and `CreativeType.STANDARD_FLASH` creative types. . Defaults to true for all other creative types. <br /> |