Creative and Snippet Status Codes

This table lists all codes relating the status of your creative:

See our documentation on disapproved ads for more information.

ID Description Help
1 Creative Status:
Creative won the auction
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5 Creative Status:
Creative filtered due to landing page quality
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6 Creative Status:
Creative filtered because malware was detected
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7 Creative Status:
Creative has not yet been reviewed
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10 Creative Status:
Creative was not approved
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11 Creative Status:
Creative has not yet been categorized
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12 Creative Status:
Creative filtered by publisher through the Publisher Controls ad review tool
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13 Creative Status:
Creative filtered because the context of the inventory was incompatible with ad content, according to ad policy
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14 Creative Status:
Creative filtered because of detected excluded_sensitive_category
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15 Creative Status:
Creative filtered because one or more declared product categories were excluded in the bid request
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16 Creative Status:
Creative filtered because one or more detected vendors are ineligible to serve ads on the Ad Exchange
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17 Creative Status:
Creative filtered because one or more declared vendors were excluded in the bid request
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18 Creative Status:
Creative filtered because one or more declared attributes were excluded in the bid request
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19 Creative Status:
Creative filtered because one or more declared sensitive categories were excluded in the bid request
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20 Creative Status:
Creative filtered because the required template field buyer_creative_id is missing
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21 Creative Status:
Creative filtered because the required field buyer_creative_id is missing
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22 Creative Status:
Creative filtered because no matching ad slot was found
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23 Creative Status:
Creative filtered because the returned adgroup_id is invalid (not one of the matched adgroups)
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24 Creative Status:
Creative filtered because the required adgroup_id field is missing
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25 Creative Status:
Creative filtered because the declared width and height do not match the request
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26 Creative Status:
Creative filtered because the required fields width or height are missing
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27 Creative Status:
Creative filtered because it includes more than one of the following: html_snippet, video_url, snippet_template
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28 Creative Status:
Creative filtered because click_through_url was not empty, should be empty when the TemplateParameter message is used
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32 Creative Status:
Creative filtered because one or more template_parameter fields were filled for a non-template ad (deprecated)
33 Creative Status:
Creative filtered because the required field html_snippet was empty
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34 Creative Status:
Creative filtered because the required field video_url was empty
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35 Creative Status:
Creative filtered because the required field snippet_template was empty (deprecated)
36 Creative Status:
Creative filtered because the required field click_through_url was empty
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37 Creative Status:
Creative filtered because html_snippet and/or snippet_template fields were not empty, should be empty when video is requested
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38 Creative Status:
Creative filtered because video_url field was not empty, should be empty unless video is requested
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39 Creative Status:
Creative filtered because template did not have at least two instances of parameter_value (deprecated)
40 Creative Status:
Creative filtered because template has too many instances of parameter_value (deprecated)
41 Creative Status:
Creative filtered because buyer_creative_id in ad message was not empty, should only appear in TemplateParameter message for template ads (deprecated)
42 Creative Status:
Creative filtered because identical buyer_creative_id appears in more than one template parameter (deprecated)
43 Creative Status:
Creative filtered because the parameter with backup_index representing a backup ad appeared before the non-backup parameter (deprecated)
44 Creative Status:
Creative filtered because backup_index does not refer to a non-backup parameter (deprecated)
45 Creative Status:
Creative filtered because the required template field 'left' is missing (deprecated)
46 Creative Status:
Creative filtered because the required template field 'right' is missing (deprecated)
47 Creative Status:
Creative filtered because the required template field 'top' is missing (deprecated)
48 Creative Status:
Creative filtered because the required template field 'bottom' is missing (deprecated)
49 Creative Status:
Creative filtered because the template field 'left' is not greater than 0 (deprecated)
50 Creative Status:
Creative filtered because the template field 'right' exceeds the maximum width of the requesting ad slot (deprecated)
51 Creative Status:
Creative filtered because the template field 'top' exceeds the maximum height of the requesting ad slot (deprecated)
52 Creative Status:
Creative filtered because the template field 'bottom' is not greater than 0 (deprecated)
53 Creative Status:
Creative filtered because the bounding box is too narrow for template parameters (deprecated)
54 Creative Status:
Creative filtered because the height of bounding box is too low for template parameters (deprecated)
55 Creative Status:
Creative filtered because template parameter overlaps with a preceding template parameter (deprecated)
56 Creative Status:
Creative filtered because the field click_through_url is too short, must be at least 11 characters
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57 Creative Status:
Creative filtered because the field click_through_url could not be parsed
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58 Creative Status:
Creative filtered because the field click_through_url has a domain consisting of all digits
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59 Creative Status:
Creative filtered because the field video_url is too short, must be at least 11 characters
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60 Creative Status:
Creative filtered because the field video_url could not be parsed
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61 Creative Status:
Creative filtered because the field video_url has a domain consisting of all digits
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62 Creative Status:
Creative filtered because the template field click_through_url was missing (deprecated)
63 Creative Status:
Creative filtered because an expandable vendor was declared, but expandable directions are missing from Ad.attribute
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64 Creative Status:
Creative filtered because expandable directions were passed in Ad.attribute, but an expandable vendor declaration is missing
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65 Creative Status:
Creative filtered because the template field buyer_creative_id exceeds 64 bytes (deprecated)
66 Creative Status:
Creative filtered because the field buyer_creative_id exceeds 64 bytes
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67 Creative Status:
Creative filtered because max_cpm_micros is not greater than or equal to min_cpm_micros
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68 Creative Status:
Creative filtered because max_cpm_micros is not greater than 0
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69 Creative Status:
Status of creative remains unchecked since a previous template_parameter failed (deprecated)
71 Creative Status:
Creative filtered due to publisher's URL exclusion settings
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72 Creative Status:
Creative filtered due to publisher's advertiser exclusion settings
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73 Creative Status:
Creative filtered due to publisher's targeting type settings
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74 Creative Status:
Creative filtered because it has historically had a high error rate and/or very low view rate
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76 Creative Status:
Creative filtered because the VAST XML contains errors or could not be fetched for verification
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77 Creative Status:
Creative is awaiting review by the publisher
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78 Creative Status:
Creative filtered because the declared creative size was not present in pre-targeting adgroup
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79 Creative Status:
Creative was outbid in the auction
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80 Creative Status:
Creative filtered because the bid price was below the minimum CPM threshold
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81 Creative Status:
Creative was not allowed in Private Auction or Preferred Deal
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82 Creative Status:
Creative filtered because the ad language is not allowed by the publisher
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83 Creative Status:
The ad was part of a winning passback chain and will only show if preceding requests in the chain pass back
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84 Creative Status:
Creative filtered because the publisher disallows ads from this agency
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85 Creative Status:
Creative requires additional review
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86 Creative Status:
Creative filtered because one or more undeclared restricted_category fields were detected
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87 Creative Status:
Creative filtered because one or more declared restricted_category fields do not match the request
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88 Creative Status:
Creative filtered because deal_id is not for a valid deal
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89 Creative Status:
Interstitial ad size declared is either too big or too small to show on the device screen (it needs to cover at least 50% of screen width and 40% height)
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90 Creative Status:
AdX VAST ad type does not match the type required in the video ad request
91 Creative Status:
Creative filtered because the duration of the video is too long
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92 Creative Status:
Creative filtered because the duration of the video is too short
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93 Creative Status:
Creative filtered because it is a skippable video ad for a non-skippable request
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94 Creative Status:
Creative filtered because it is a non-skippable video ad for a skippable request
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95 Creative Status:
Creative filtered because the skip offset is wrong (5 seconds is the correct value)
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96 Creative Status:
Creative filtered because it lacks a MP4 video file in the VAST
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97 Creative Status:
Creative filtered because it lacks a WebM video file in the VAST
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98 Creative Status:
Creative filtered because it lacks a Flash video file in the VAST
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99 Creative Status:
Creative filtered because it lacks a video file format in the VAST file all ads should have a Flash, MP4, and WebM file
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100 Creative Status:
Creative filtered because one or more of the required template fields left, right, top, or bottom is missing (deprecated)
101 Creative Status:
Creative filtered because template fields left or top are not greater than 0, or right or bottom exceed the ad slot dimensions (deprecated)
102 Creative Status:
Creative filtered because the bidder account is in testing mode
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103 Creative Status:
Native ad specified for an adslot that does not support it
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104 Creative Status:
native_ad.image.url field value is an invalid URL
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105 Creative Status:
native_ad.logo.url field value is an invalid URL
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106 Creative Status:
native_ad.app_icon.url field value is an invalid URL
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107 Creative Status:
Required elements specified in the bit field bid_request.adslot.native_ad_template.required_fields are missing
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108 Creative Status:
native_ad.impression_tracking_url field value is too short to be a valid URL
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109 Creative Status:
native_ad.impression_tracking_url field value cannot be parsed as a valid URL
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110 Creative Status:
native_ad.impression_tracking_url field value has a domain that is all digits
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111 Creative Status:
native_ad.click_tracking_url field value is too short to be a valid URL
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112 Creative Status:
native_ad.click_tracking_url field value cannot be parsed as a valid URL
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113 Creative Status:
native_ad.click_tracking_url field value has a domain that is all digits
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114 Creative Status:
Creative filtered because deal_id is invalid
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115 Creative Status:
ADX_AD_SOURCE_TYPE_MANAGED_TAG does not support deals.
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116 Creative Status:
Creative filtered because deal's buyer_network_id is invalid
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117 Creative Status:
Creative filtered because deal's advertiser is invalid
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118 Creative Status:
Creative filtered because a deal id is required
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119 Creative Status:
Creative filtered by publisher's exclusion rules
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120 Creative Status:
Creative filtered because the language could not be detected and the publisher has language restrictions.
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121 Creative Status:
Creative filtered because the billing entity it is attributed to is out of budget
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122 Creative Status:
Creative filtered due to frequency caps
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123 Creative Status:
Creative filtered because it is not allowed to serve on the Android platform
124 Creative Status:
Creative filtered because it is not allowed to serve on the iOS platform
125 Creative Status:
impression_tracking_url field value is too short to be a valid URL
126 Creative Status:
impression_tracking_url field value cannot be parsed as a valid URL
127 Creative Status:
impression_tracking_url field value has a domain that is all digits
129 Creative Status:
Creative filtered because it is ineligible or unapproved for serving to a Chinese user or property
130 Creative Status:
Creative filtered because it is ineligible or unapproved for serving to a Russian user or property
131 Creative Status:
Creative has not yet been reviewed and the account has too many active snippets
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132 Creative Status:
native_ad.image.width or native_ad.image.height has an invalid value
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133 Creative Status:
native_ad.logo.width or native_ad.logo.height has an invalid value
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134 Creative Status:
native_ad.app_icon.width or native_ad.app_icon.height has an invalid value
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135 Creative Status:
native_ad.store field value is an invalid URL
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136 Creative Status:
native_ad.star_rating field value is invalid
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0 Disapproval Reason:
The length of the image animation is longer than allowed
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1 Disapproval Reason:
The click through URL does not work properly
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2 Disapproval Reason:
The ad is not functioning, or contains broken assets.
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3 Disapproval Reason:
The ad makes a fourth party call to an unapproved vendor
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4 Disapproval Reason:
The ad targets consumers using remarketing lists and/or collects data for subsequent use in retargeting, but does not correctly declare that use
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5 Disapproval Reason:
Clicking on the ad leads to an error page
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6 Disapproval Reason:
The ad size does not match the declaration
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7 Disapproval Reason:
Ad requires a border to separate it from the publisher content
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8 Disapproval Reason:
The ad attempts to set cookies from a fourth party that is not certified
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9 Disapproval Reason:
The ad sets an LSO object (flash cookie)
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10 Disapproval Reason:
The ad displays as blank (in some browsers)
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11 Disapproval Reason:
The ad uses rotation, but not all destination URLs were declared
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12 Disapproval Reason:
The required click macro is either missing or used incorrectly
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13 Disapproval Reason:
The ad technology vendor declaration is inaccurate
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14 Disapproval Reason:
The actual destination URL does not match the declared destination URL
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15 Disapproval Reason:
The declared expanding direction does not match the actual direction
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16 Disapproval Reason:
The ad expands in an unsupported direction
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17 Disapproval Reason:
The ad uses an unsupported expandable vendor
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18 Disapproval Reason:
The expandable ad malfunctioned
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19 Disapproval Reason:
The ad uses an unsupported video vendor
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20 Disapproval Reason:
The length of the video ad is not supported
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21 Disapproval Reason:
The format of the video ad is not supported
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22 Disapproval Reason:
The video ad malfunctioned
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23 Disapproval Reason:
The landing page does not conform to Ad Exchange policy
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24 Disapproval Reason:
The ad may contain malware
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25 Disapproval Reason:
The ad contains adult images or video content
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26 Disapproval Reason:
The ad contains unclear or inaccurate text
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27 Disapproval Reason:
The ad promotes counterfeit designer goods
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28 Disapproval Reason:
The ad causes a popup window to appear
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29 Disapproval Reason:
The ad uses the RTB protocol incorrectly
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30 Disapproval Reason:
The ad snippet contains a URL that uses a numeric IP address for the host
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31 Disapproval Reason:
The ad or landing page contains unacceptable content because it initiated a software or executable download
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32 Disapproval Reason:
The ad sets an unauthorized cookie on a Google domain. Cookies must be set on your own server. This applies to Desktop, iOS, Android, and mobile web environments.
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33 Disapproval Reason:
Flash content found when no flash was declared
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34 Disapproval Reason:
SSL support declared but not working correctly
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35 Disapproval Reason:
Direct download in ad (e.g. PDF download)
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36 Disapproval Reason:
Invalid ad download size (e.g. initial download size too large)
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37 Disapproval Reason:
The destination URL is not crawlable
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38 Disapproval Reason:
The URL is disapproved according to legal policies
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39 Disapproval Reason:
At least one of pharmaceuticals, gambling, or alcohol detected in the ad
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40 Disapproval Reason:
Destination URL host uses dynamic DNS
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41 Disapproval Reason:
Ad contains poor quality images or videos
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42 Disapproval Reason:
Unacceptable image content, such as a deceptive Trick to Click ad
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43 Disapproval Reason:
Incorrect image layout (e.g. appears sideways, does not take up ad slot)
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44 Disapproval Reason:
Image or video is irrelevant to the ad itself
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45 Disapproval Reason:
Landing page interferes with the browser Back button functionality
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46 Disapproval Reason:
Ad contains misleading or inaccurate claims
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47 Disapproval Reason:
Ad promotes restricted products
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48 Disapproval Reason:
Ad contains unacceptable content
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49 Disapproval Reason:
Ad uses automated clicking
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50 Disapproval Reason:
URL protocol is invalid
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51 Disapproval Reason:
Detected restricted content was not declared (e.g. Alcohol)
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52 Disapproval Reason:
Violation of the remarketing list policy
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53 Disapproval Reason:
The destination URL's robot.txt file prevents it from being crawlable
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54 Disapproval Reason:
App promotion ads must link to Google Play or iTunes
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55 Disapproval Reason:
A review extension must be an accurate review of the advertiser's business
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56 Disapproval Reason:
The ad promotes sexually explicit content
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57 Disapproval Reason:
The ad tries to gain an unfair traffic advantage over other participants in the auction
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58 Disapproval Reason:
The ad attempts to circumvent or interfere with Google's advertising systems and processes
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59 Disapproval Reason:
The ad promotes dangerous knives
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60 Disapproval Reason:
The ad promotes explosives
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61 Disapproval Reason:
The ad promotes guns & parts
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62 Disapproval Reason:
The ad promotes recreational drugs & drug-related equipment
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63 Disapproval Reason:
The ad promotes tobacco products & related equipment
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64 Disapproval Reason:
The ad promotes weapons
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65 Disapproval Reason:
The ad is unclear or does not lead users to relevant content
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66 Disapproval Reason:
The ad does not meet professional standards
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67 Disapproval Reason:
Promotions are unnecessarily difficult or frustrating to navigate
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68 Disapproval Reason:
The ad does not respect Google's policy for interest-based advertising
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69 Disapproval Reason:
Misuse of personal information
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70 Disapproval Reason:
Omission of relevant information
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71 Disapproval Reason:
The ad promises products that are not easily found from the destination page
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72 Disapproval Reason:
The ad claims or statements are misleading
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73 Disapproval Reason:
The ad includes offensive or inappropriate content
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74 Disapproval Reason:
The ad may be deemed as capitalizing on sensitive events
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75 Disapproval Reason:
The ad contains shocking content
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76 Disapproval Reason:
The ad promotes products or services that are designed to enable dishonest behavior
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77 Disapproval Reason:
The ad does not meet Google's technical requirements
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78 Disapproval Reason:
The ad does not meet local requirements for political content
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79 Disapproval Reason:
The ad features content prone to abuse by untrustworthy actors
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80 Disapproval Reason:
The bidding method is not appropriate for the ad type
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1 Callout Status:
Callout successful
3 Callout Status:
Unknown status (deprecated)
4 Callout Status:
Unknown status
5 Callout Status:
Out of quota
6 Callout Status:
Dropped by the selective callout mechanism
7 Callout Status:
Callout HTTP request to the bidding server timed out
8 Callout Status:
HTTP response contained no data
9 Callout Status:
HTTP response could not be parsed
10 Callout Status:
Bidder host returned an unknown HTTP status code or a TCP error was encountered
11 Callout Status:
Bidder host returned an HTTP 3xx status code
12 Callout Status:
Bidder host returned an HTTP 4xx status code
13 Callout Status:
Bidder host returned an HTTP 5xx status code
14 Callout Status:
Deprecated
15 Callout Status:
Bid response too large
16 Callout Status:
HTTP response payload could not be parsed as a BidResponse protocol buffer
17 Callout Status:
DNS lookup of bidder host name failed
18 Callout Status:
All ads in the response were filtered before reaching auction
19 Callout Status:
Response was filtered before reaching auction because testing mode was enabled
20 Callout Status:
No ads returned with bid response
21 Callout Status:
SSL certificate error

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