Open Bidder (Beta)

Open Bidder

Open Bidder is an open source real-time bidding (RTB) framework enabling you to bid ads at real time.

Open Bidder

Open Bidder Beta


Release Notes

Read about the latest features of Open Bidder.

Quick Start

New to Open Bidder? Go to Before You Begin to set up your development environment.

API Reference

Ready to access the API? Review the Open Bidder JavaDocs.

Stay Connected

Have feedback or questions for our developers? Join us in the forum.

As the diagram shows, Open Bidder provides you the real-time bidding infrastructure—all you need to do is implement your own bid interceptors (bidders) to receive and respond real-time bid requests. Open Bidder comprises these three components:

  • Open Bidder User Interface (UI)
    • Launches bidders.
    • Displays operational metrics.
  • Open Bidder API
    You use the Open Bidder API to write your own logic for bidding, impression tracking, and other custom processing.
  • Open Bidder Server
    • Receives RTB requests from some exchange, like DoubleClick Ad Exchange.
    • Converts exchange-specific requests into Open Bidder's canonical model.
    • Executes your custom logic to process requests.
    • Converts Open Bidder's responses into exchange-specific format.

Why use Open Bidder?

Open Bidder:

  • Uses Google Compute Engine (GCE), which guarantees optimal latency between your real-time bidders and Ad Exchange.
  • Runs on Google's scalable and efficient infrastructure.
  • Provides you an easy-to-use real-time bidder.
  • Provides you an API to implement your own custom real-time bidders.

With Open Bidder you can implement your real-time bidders quickly because you don't have to build the bidding infrastructure from scratch.

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