creative-status-codes.txt

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The following tables present the contents of creative-status-codes.txt sorted by name and by numeric code.

Name

ad.adslot.billing_id in the bid response does not match any adslot.matching_ad_data.billing_id in the bid request153
ADX_AD_SOURCE_TYPE_MANAGED_TAG does not support deals.115
AdX VAST ad type does not match the type required in the video ad request90
Click tracker URL not provided for a publisher sourced creative.148
click_tracking_url field value cannot be parsed as a valid URL150
click_tracking_url field value has a domain that is all digits151
click_tracking_url field value is too short to be a valid URL149
Creative filtered because a deal id is required118
Creative filtered because ad.width/height is not allowed for the chosen deal137
Creative filtered because an expandable vendor was declared, but expandable directions are missing from Ad.attribute63
Creative filtered because bidder specified snippet_template which is not supported140
Creative filtered because bidder used an unsupported OpenRTB feature139
Creative filtered because click_through_url was not empty, should be empty when the TemplateParameter message is used28
Creative filtered because deal_id is invalid114
Creative filtered because deal_id is not for a valid deal88
Creative filtered because deal's advertiser is invalid117
Creative filtered because deal's buyer_network_id is invalid116
Creative filtered because expandable directions were passed in Ad.attribute, but an expandable vendor declaration is missing64
Creative filtered because html_snippet and/or snippet_template fields were not empty, should be empty when video is requested37
Creative filtered because it has historically had a high error rate and/or very low view rate74
Creative filtered because it includes more than one of the following: html_snippet, video_url, snippet_template27
Creative filtered because it is a non-skippable video ad for a skippable request94
Creative filtered because it is a skippable video ad for a non-skippable request93
Creative filtered because it is ineligible or unapproved for serving to a Chinese user or property129
Creative filtered because it is ineligible or unapproved for serving to a Russian user or property130
Creative filtered because it is not allowed to serve on the Android platform123
Creative filtered because it is not allowed to serve on the iOS platform124
Creative filtered because it lacks a Flash video file in the VAST98
Creative filtered because it lacks a MP4 video file in the VAST96
Creative filtered because it lacks a video file format in the VAST file all ads should have a Flash, MP4, and WebM file99
Creative filtered because it lacks a WebM video file in the VAST97
Creative filtered because malware was detected6
Creative filtered because max_cpm_micros is not greater than 068
Creative filtered because max_cpm_micros is not greater than or equal to min_cpm_micros67
Creative filtered because max_cpm_micros is too large138
Creative filtered because no matching ad slot was found22
Creative filtered because of detected excluded_sensitive_category14
Creative filtered because one or more declared attributes were excluded in the bid request18
Creative filtered because one or more declared product categories were excluded in the bid request15
Creative filtered because one or more declared restricted_category fields do not match the request87
Creative filtered because one or more declared sensitive categories were excluded in the bid request19
Creative filtered because one or more declared vendors were excluded in the bid request17
Creative filtered because one or more detected vendors are ineligible to serve ads on the Ad Exchange16
Creative filtered because one or more undeclared restricted_category fields were detected86
Creative filtered because the ad language is not allowed by the publisher82
Creative filtered because the bidder account is in testing mode102
Creative filtered because the bid price was below the minimum CPM threshold80
Creative filtered because the billing entity it is attributed to is out of budget121
Creative filtered because the context of the inventory was incompatible with ad content, according to ad policy13
Creative filtered because the declared creative size was not present in pre-targeting adgroup78
Creative filtered because the declared width and height do not match the request25
Creative filtered because the duration of the video is too long91
Creative filtered because the duration of the video is too short92
Creative filtered because the field buyer_creative_id exceeds 64 bytes66
Creative filtered because the field click_through_url could not be parsed57
Creative filtered because the field click_through_url has a domain consisting of all digits58
Creative filtered because the field click_through_url is too short, must be at least 11 characters56
Creative filtered because the field video_url could not be parsed60
Creative filtered because the field video_url has a domain consisting of all digits61
Creative filtered because the field video_url is too short, must be at least 11 characters59
Creative filtered because the hosted creative had the wrong size or was not in a matching adgroup75
Creative filtered because the language could not be detected and the publisher has language restrictions.120
Creative filtered because the publisher disallows ads from this agency84
Creative filtered because the required adgroup_id field is missing24
Creative filtered because the required field buyer_creative_id is missing21
Creative filtered because the required field click_through_url was empty36
Creative filtered because the required field html_snippet was empty33
Creative filtered because the required fields width or height are missing26
Creative filtered because the required field video_url was empty34
Creative filtered because the returned adgroup_id is invalid (not one of the matched adgroups)23
Creative filtered because the skip offset is wrong (5 seconds is the correct value)95
Creative filtered because the VAST XML contains errors or could not be fetched for verification76
Creative filtered because video_url field was not empty, should be empty unless video is requested38
Creative filtered by publisher's creative text filter rules144
Creative filtered by publisher's exclusion rules119
Creative filtered by publisher through the Publisher Controls ad review tool12
Creative filtered due to frequency caps122
Creative filtered due to landing page quality5
Creative filtered due to publisher's advertiser exclusion settings72
Creative filtered due to publisher's targeting type settings73
Creative filtered due to publisher's URL exclusion settings71
Creative has not yet been categorized11
Creative has not yet been reviewed or is not currently active, and the account has too many active snippets. Please contact your technical account manager.131
Creative has not yet been reviewed7
Creative is awaiting review by the publisher77
Creative is not SSL compliant but secure ads are required on this request142
Creative requires additional review85
Creative uses flash but flash is not available or not allowed on this request143
Creative was not allowed in Private Auction or Preferred Deal81
Creative was not approved10
Creative was outbid79
Creative won the auction1
Exactly one adslot was expected for the ad; either zero or multiple were returned141
Impression tracker URL not provided for a publisher sourced creative.147
impression_tracking_url field value cannot be parsed as a valid URL126
impression_tracking_url field value has a domain that is all digits127
impression_tracking_url field value is too short to be a valid URL125
impression_tracking_url not supported for non mobile-app html ads128
Internal error2
Internal error: unknown status code4
Interstitial ad size declared is either too big or too small to show on the device screen (it needs to cover at least 50% of screen width and 40% height)89
Invalid ad.adslot.billing_id in the bid response152
native_ad.app_icon.url field value is an invalid URL106
native_ad.app_icon.width or native_ad.app_icon.height has an invalid value134
native_ad.click_tracking_url field value cannot be parsed as a valid URL112
native_ad.click_tracking_url field value has a domain that is all digits113
native_ad.click_tracking_url field value is too short to be a valid URL111
native_ad.image.url field value is an invalid URL104
native_ad.image.width or native_ad.image.height has an invalid value132
native_ad.impression_tracking_url field value cannot be parsed as a valid URL109
native_ad.impression_tracking_url field value has a domain that is all digits110
native_ad.impression_tracking_url field value is too short to be a valid URL108
native_ad.logo.url field value is an invalid URL105
native_ad.logo.width or native_ad.logo.height has an invalid value133
Native ad specified for an adslot that does not support it103
native_ad.star_rating field value is invalid136
native_ad.store field value is an invalid URL135
Required elements specified in the bit field bid_request.adslot.native_ad_template.required_fields are missing107
The adslot ID specified in the response did not match any in the request145
The ad was part of a winning passback chain and will only show if preceding requests in the chain pass back83
The creative was not eligible to serve to the current user146
Unknown error (deprecated)100
Unknown error (deprecated)101
Unknown error (deprecated)20
Unknown error (deprecated)29
Unknown error (deprecated)30
Unknown error (deprecated)31
Unknown error (deprecated)32
Unknown error (deprecated)35
Unknown error (deprecated)39
Unknown error (deprecated)3
Unknown error (deprecated)40
Unknown error (deprecated)41
Unknown error (deprecated)42
Unknown error (deprecated)43
Unknown error (deprecated)44
Unknown error (deprecated)45
Unknown error (deprecated)46
Unknown error (deprecated)47
Unknown error (deprecated)48
Unknown error (deprecated)49
Unknown error (deprecated)50
Unknown error (deprecated)51
Unknown error (deprecated)52
Unknown error (deprecated)53
Unknown error (deprecated)54
Unknown error (deprecated)55
Unknown error (deprecated)62
Unknown error (deprecated)65
Unknown error (deprecated)69
Unknown error (deprecated)70
Unknown error (deprecated)8
Unknown error (deprecated)9

Code

100Unknown error (deprecated)
101Unknown error (deprecated)
102Creative filtered because the bidder account is in testing mode
103Native ad specified for an adslot that does not support it
104native_ad.image.url field value is an invalid URL
105native_ad.logo.url field value is an invalid URL
106native_ad.app_icon.url field value is an invalid URL
107Required elements specified in the bit field bid_request.adslot.native_ad_template.required_fields are missing
108native_ad.impression_tracking_url field value is too short to be a valid URL
109native_ad.impression_tracking_url field value cannot be parsed as a valid URL
10Creative was not approved
110native_ad.impression_tracking_url field value has a domain that is all digits
111native_ad.click_tracking_url field value is too short to be a valid URL
112native_ad.click_tracking_url field value cannot be parsed as a valid URL
113native_ad.click_tracking_url field value has a domain that is all digits
114Creative filtered because deal_id is invalid
115ADX_AD_SOURCE_TYPE_MANAGED_TAG does not support deals.
116Creative filtered because deal's buyer_network_id is invalid
117Creative filtered because deal's advertiser is invalid
118Creative filtered because a deal id is required
119Creative filtered by publisher's exclusion rules
11Creative has not yet been categorized
120Creative filtered because the language could not be detected and the publisher has language restrictions.
121Creative filtered because the billing entity it is attributed to is out of budget
122Creative filtered due to frequency caps
123Creative filtered because it is not allowed to serve on the Android platform
124Creative filtered because it is not allowed to serve on the iOS platform
125impression_tracking_url field value is too short to be a valid URL
126impression_tracking_url field value cannot be parsed as a valid URL
127impression_tracking_url field value has a domain that is all digits
128impression_tracking_url not supported for non mobile-app html ads
129Creative filtered because it is ineligible or unapproved for serving to a Chinese user or property
12Creative filtered by publisher through the Publisher Controls ad review tool
130Creative filtered because it is ineligible or unapproved for serving to a Russian user or property
131Creative has not yet been reviewed or is not currently active, and the account has too many active snippets. Please contact your technical account manager.
132native_ad.image.width or native_ad.image.height has an invalid value
133native_ad.logo.width or native_ad.logo.height has an invalid value
134native_ad.app_icon.width or native_ad.app_icon.height has an invalid value
135native_ad.store field value is an invalid URL
136native_ad.star_rating field value is invalid
137Creative filtered because ad.width/height is not allowed for the chosen deal
138Creative filtered because max_cpm_micros is too large
139Creative filtered because bidder used an unsupported OpenRTB feature
13Creative filtered because the context of the inventory was incompatible with ad content, according to ad policy
140Creative filtered because bidder specified snippet_template which is not supported
141Exactly one adslot was expected for the ad; either zero or multiple were returned
142Creative is not SSL compliant but secure ads are required on this request
143Creative uses flash but flash is not available or not allowed on this request
144Creative filtered by publisher's creative text filter rules
145The adslot ID specified in the response did not match any in the request
146The creative was not eligible to serve to the current user
147Impression tracker URL not provided for a publisher sourced creative.
148Click tracker URL not provided for a publisher sourced creative.
149click_tracking_url field value is too short to be a valid URL
14Creative filtered because of detected excluded_sensitive_category
150click_tracking_url field value cannot be parsed as a valid URL
151click_tracking_url field value has a domain that is all digits
152Invalid ad.adslot.billing_id in the bid response
153ad.adslot.billing_id in the bid response does not match any adslot.matching_ad_data.billing_id in the bid request
15Creative filtered because one or more declared product categories were excluded in the bid request
16Creative filtered because one or more detected vendors are ineligible to serve ads on the Ad Exchange
17Creative filtered because one or more declared vendors were excluded in the bid request
18Creative filtered because one or more declared attributes were excluded in the bid request
19Creative filtered because one or more declared sensitive categories were excluded in the bid request
1Creative won the auction
20Unknown error (deprecated)
21Creative filtered because the required field buyer_creative_id is missing
22Creative filtered because no matching ad slot was found
23Creative filtered because the returned adgroup_id is invalid (not one of the matched adgroups)
24Creative filtered because the required adgroup_id field is missing
25Creative filtered because the declared width and height do not match the request
26Creative filtered because the required fields width or height are missing
27Creative filtered because it includes more than one of the following: html_snippet, video_url, snippet_template
28Creative filtered because click_through_url was not empty, should be empty when the TemplateParameter message is used
29Unknown error (deprecated)
2Internal error
30Unknown error (deprecated)
31Unknown error (deprecated)
32Unknown error (deprecated)
33Creative filtered because the required field html_snippet was empty
34Creative filtered because the required field video_url was empty
35Unknown error (deprecated)
36Creative filtered because the required field click_through_url was empty
37Creative filtered because html_snippet and/or snippet_template fields were not empty, should be empty when video is requested
38Creative filtered because video_url field was not empty, should be empty unless video is requested
39Unknown error (deprecated)
3Unknown error (deprecated)
40Unknown error (deprecated)
41Unknown error (deprecated)
42Unknown error (deprecated)
43Unknown error (deprecated)
44Unknown error (deprecated)
45Unknown error (deprecated)
46Unknown error (deprecated)
47Unknown error (deprecated)
48Unknown error (deprecated)
49Unknown error (deprecated)
4Internal error: unknown status code
50Unknown error (deprecated)
51Unknown error (deprecated)
52Unknown error (deprecated)
53Unknown error (deprecated)
54Unknown error (deprecated)
55Unknown error (deprecated)
56Creative filtered because the field click_through_url is too short, must be at least 11 characters
57Creative filtered because the field click_through_url could not be parsed
58Creative filtered because the field click_through_url has a domain consisting of all digits
59Creative filtered because the field video_url is too short, must be at least 11 characters
5Creative filtered due to landing page quality
60Creative filtered because the field video_url could not be parsed
61Creative filtered because the field video_url has a domain consisting of all digits
62Unknown error (deprecated)
63Creative filtered because an expandable vendor was declared, but expandable directions are missing from Ad.attribute
64Creative filtered because expandable directions were passed in Ad.attribute, but an expandable vendor declaration is missing
65Unknown error (deprecated)
66Creative filtered because the field buyer_creative_id exceeds 64 bytes
67Creative filtered because max_cpm_micros is not greater than or equal to min_cpm_micros
68Creative filtered because max_cpm_micros is not greater than 0
69Unknown error (deprecated)
6Creative filtered because malware was detected
70Unknown error (deprecated)
71Creative filtered due to publisher's URL exclusion settings
72Creative filtered due to publisher's advertiser exclusion settings
73Creative filtered due to publisher's targeting type settings
74Creative filtered because it has historically had a high error rate and/or very low view rate
75Creative filtered because the hosted creative had the wrong size or was not in a matching adgroup
76Creative filtered because the VAST XML contains errors or could not be fetched for verification
77Creative is awaiting review by the publisher
78Creative filtered because the declared creative size was not present in pre-targeting adgroup
79Creative was outbid
7Creative has not yet been reviewed
80Creative filtered because the bid price was below the minimum CPM threshold
81Creative was not allowed in Private Auction or Preferred Deal
82Creative filtered because the ad language is not allowed by the publisher
83The ad was part of a winning passback chain and will only show if preceding requests in the chain pass back
84Creative filtered because the publisher disallows ads from this agency
85Creative requires additional review
86Creative filtered because one or more undeclared restricted_category fields were detected
87Creative filtered because one or more declared restricted_category fields do not match the request
88Creative filtered because deal_id is not for a valid deal
89Interstitial ad size declared is either too big or too small to show on the device screen (it needs to cover at least 50% of screen width and 40% height)
8Unknown error (deprecated)
90AdX VAST ad type does not match the type required in the video ad request
91Creative filtered because the duration of the video is too long
92Creative filtered because the duration of the video is too short
93Creative filtered because it is a skippable video ad for a non-skippable request
94Creative filtered because it is a non-skippable video ad for a skippable request
95Creative filtered because the skip offset is wrong (5 seconds is the correct value)
96Creative filtered because it lacks a MP4 video file in the VAST
97Creative filtered because it lacks a WebM video file in the VAST
98Creative filtered because it lacks a Flash video file in the VAST
99Creative filtered because it lacks a video file format in the VAST file all ads should have a Flash, MP4, and WebM file
9Unknown error (deprecated)

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