Enhance your web content

Mark up your content with structured data to increase discoverability through the Assistant and enhance your Search results. On devices that have the Assistant installed, users get rich, conversational experiences generated from your content. On Search, users get quicker access to your content directly in their search results.
Figure 1. Automatically generated Actions and enhanced Search results with Schema.org markup

Get started

Actions on Google can automatically generate Actions for you if you properly markup the following content types.

  • FAQ

    If you own an FAQ page, mark up your content with the FAQPage schema type so we can present your content to users who search Google for that topic.
  • How-to

    How-to guides are step-by-step instructional guides that walk readers through completing specific tasks. If you produce how-to guides, mark up your content with the HowTo schema type.
  • News

    Bring your news content to the Assistant by providing simple structured data and AMP markup.
  • Podcasts

    Expand your podcast's audience to the Assistant by structuring your podcast's RSS feed according to our guidelines.
  • Recipes

    Mark up your recipe content with structured data to provide rich results and host-specific lists for your recipes, such as reviewer ratings, cooking and preparation times, and nutrition information.