Content markup properties of events

This section provides the details of the content markup properties for the Event related entity type.

SportsEvent specification table

Property Expected Type Description
@context Text Required - Always set to ["http://schema.org", {"@language": "xx"}]
  • Replace xx with the entity's language code in BCP 47 format format, for example, "en".
@type Text Required - Always set to SportsEvent.
@id URL Required - The content's identifier in URI format; for example, https://example.com/1234abc.
@id must meet the following requirements:
  • Globally unique across your catalog
  • Static; The ID should be stable and not change over time (even if the url property of the show changes). It will be treated as an opaque string and does not have to be a working link.
  • In the form of Unified Resource Identifier (URI)
  • The domain used for the @id value must be owned by your organization.
Because an entity's url meets all the requirements as an identifier, we recommend you use an entity's url as @id. See the Identifier section for more details.
name Text Required - The name of this event.
  • Use an array to list the names in different languages. See the Multiple regions and languages example.
  • Note that only one name is supported per locale (language-country pair).
description Text The description of this event. 300-character limist. Use an array to include the descriptions in multiple languages and lengths.
sport URL Required A link to the Wikipedia page (english version preferred) of the sport.
startDate DateTime or Date Required - The start time of the event in ISO 8601 format with time zone. Please note that this is the actual start time of event, instead of when the event is aired on TV.
endDate DateTime or Date The end time of the event in ISO 8601 format with time zone.
homeTeam SportsTeam Highly Recommended Why? The home team of the event.
homeTeam.name Text Required The full name of the sports team.
homeTeam.sport URL Required A link to the Wikipedia page (english version preferred) of the sport.
homeTeam.sameAs URL Highly Recommended Why? A URL to a reference web page that can identify the team; for example, the Wikipedia page of the team.
homeTeam.athlete Person Annotation(s) for an individual athlete on the team.
homeTeam.athlete.name Text The full name of the athlete.
homeTeam.parentOrganization.name SportsOrganization Required The name of the sports league that the team is part of. For example, National Basketball Association or Major League Baseball. Note that this field should not be used for the team's conference.
homeTeam.parentOrganization.sameAs URL Highly Recommended Why? A URL to a reference web page that can identify the league of the team; for example, the Wikipedia page of the league.
awayTeam SportsTeam Highly Recommended Why? The away team of the event. The properties are the same as SportsEvent.homeTeam.
competitor SportsTeam or Person Highly Recommended Why? If the home or away team is not applicable (e.g., a boxing match, the Olympics), specify the participants as competitors. If SportsTeam, the properties are the same as SportsEvent.homeTeam. If Person, the properties are the same as otherPerson objects; for instance, an actor in Movie.
location Place OR City The location of the event.
location.name Text Required - The name of the location.
location.address PostalAddress Required if location @type is Place - The address of the location. This shouldn't be used if location @type is City
location.address.streetAddress Text The street address of the location.
location.address.addressLocality Text The city of the location.
location.address.addressRegion Text The state of the location.
location.address.postalCode Text The postal code of the location.
location.address.addressCountry Text The countries in ISO 3166 format.
image ImageObject Required for Google TV - The image(s) related to the event. Recommended to be the official poster or banner art for the event. For more details on the required and optional properties to include with image, see Image properties.
potentialAction WatchAction Required if applicable - The deep link that plays the recording of this sports event on Video on Demand. To specify the deep link for a live event, use the publishedOn or potentialAction property in BroadcastEvent instead.
identifier PropertyValue Highly Recommended Why? - External or other ID that unambiguously identifies this entity. Multiple identifiers are allowed. See the Identifier properties section for details.

SportsEvent examples

Example 1 

{
  "@context": ["http://schema.org", {"@language": "en"}],
  "@type":"SportsEvent",
  "@id": "http://example.com/basketball/professional/final_game_6",
  "name":"2019 Professional Basketball Finals, Game 6: Team A at Team B",
  "sport":"https://en.wikipedia.org/wiki/Basketball",
  "description": [
    {
      "@language": "en",
      "@value": "Game 6 of the 2019 Professional Basketball Finals. Team A leads the series 3-2 against Team B."
    },
    {
      "@language": "en",
      "@value": "2019 Professional Basketball, Game 6. Team A at Team B."
    }
  ],
  "startDate": "2018-09-16T21:10-08:00",
  "homeTeam":{
    "@type":"SportsTeam",
    "name":"Team B",
    "sport":"https://en.wikipedia.org/wiki/Basketball",
    "parentOrganization":{
      "@type":"SportsOrganization",
      "name":"Professional Basketball League",
      "sameAs":"http://www.example.com/professional_basketball_league"
    }
    "athlete":[
      {
        "@type":"Person",
        "name":"John doe"
      }
    ]
  },
  "awayTeam":{
    "@type":"SportsTeam",
    "name":"Team A",
    "sport":"https://en.wikipedia.org/wiki/Basketball",
    "athlete":[
      {
        "@type":"Person",
        "name":"Jane Doe"
      }
    ]
  },
  "location":{
    "@type":"Place",
    "name":"Example Stadium",
    "address":{
      "@type":"PostalAddress",
      "streetAddress":"1600 Amphitheatre Pkwy",
      "addressLocality":"Mountain View",
      "addressRegion":"CA",
      "postalCode":"94043",
      "addressCountry":"US"
    }
  }
  "identifier": [
    {
      "@type": "PropertyValue",
      "propertyID": "TMS_ID",
      "value":  "TMS ID of this game"
    }
  ]
}

Example 2 

{
  "@context": ["http://schema.org", {"@language": "en"}],
  "@type":"SportsEvent",
  "@id": "http://example.com/boxing/johndoe_vs_janedoe_2019",
  "name":"2019 Professional Boxing - John Doe vs Jane Doe",
  "sport":"https://en.wikipedia.org/wiki/Boxing"
  "description":"World champion Jane Doe fights undefeated John Doe at the Example Arena in Mountain View, California.",
  "startDate": "2019-07-12T21:10-08:00",
  "competitor":[
    {
      "@type":"Person",
      "name":"Jane Doe",
      "birthDate":"1977-12-14",
      "gender":"F",
      "nationality":"US"
    },
    {
      "@type":"Person",
      "name":"John Doe",
      "birthDate":"1978-10-17",
      "gender":"M",
      "nationality":"GB"
    }
  ],
  "location":{
    "@type":"Place",
    "name":"Example Arena",
    "address":{
      "@type":"PostalAddress",
      "streetAddress":"1600 Amphitheatre Pkwy",
      "addressLocality":"Mountain View",
      "addressRegion":"CA",
      "postalCode":"94043",
      "addressCountry":"US"
    }
  }
}

MusicEvent specification table

Property Expected Type Description
@context Text Required - Always set to ["http://schema.org", {"@language": "xx"}]
  • Replace xx with the entity's language code in BCP 47 format format, for example, "en".
@type Text Required - Always set to MusicEvent.
@id URL Required - The content's identifier in URI format; for example, https://example.com/1234abc.
@id must meet the following requirements:
  • Globally unique across your catalog
  • Static
  • In the form of Unified Resource Identifier (URI)
Because an entity's url meets all the requirements as an identifier, we recommend you use an entity's url as @id. See the Identifier section for more details.
name Text Required - The name of this event.
  • Use an array to list the names in different languages. See the Multiple regions and languages example.
  • Note that only one name is supported per locale (language-country pair).
description Text The description of the event. 300-character limist. Use an array to include the descriptions in multiple languages and lengths.
attendee Organization or Person A person or organization attending the event.
startDate Date Required - The start time of the event in ISO 8601 format with time zone.
endDate Date The end time of the event in ISO 8601 format with time zone.
composer Organization or Person The person or organization who wrote a composition, or who is the composer of a work performed at some event.
performer Organization or Person Required - A performer at the event—for example, a presenter, a musician, musical group or actor.
subEvent Event An Event that is part of this event. For example, a conference event includes many presentations, each of which is a subEvent of the conference.
superEvent Event An event that this event is a part of. For example, a collection of individual music performances might each have a music festival as their superEvent.
location Place OR City Required - The location of the event.
location.name Text Required - The name of the location.
location.address PostalAddress Required if location @type is Place - The address of the location. This should not be used if location @type is City.
location.address.streetAddress Text The street address of the location.
location.address.addressLocality Text The city of the location.
location.address.addressRegion Text The state of the location.
location.address.postalCode Text The postal code of the location.
location.address.addressCountry Text The countries in ISO 3166 format.
workPerformed CreativeWork A work performed in some event, for example a play performed in a TheaterEvent.

MusicEvent example

MusicEvent 

{
  "@context":"http://schema.org",
  "@type":"MusicEvent",
  "@id": "http://example.com/music/my_favortie_artist/2019_tour",
  "name":"My Favorite Artist’s 2019 Homecoming Tour",
  "description":"After 8 years off the music scene, My Favorite Artist is back with the Homecoming Tour.",
  "startDate": "2014-10-12T21:10-08:00",
  "location":{
    "@type":"Place",
    "name":"Example Arena",
    "address":{
      "@type":"PostalAddress",
      "streetAddress":"1600 Amphitheatre Pkwy",
      "addressLocality":"Mountain View",
      "addressRegion":"CA",
      "postalCode":"94043",
      "addressCountry":"US"
    }
  },
  "performer": {
    "@type":"Person",
    "name":"My Favorite Artist",
    "birthDate":"1977-02-24",
    "gender":"F",
    "nationality":"CA"
  }
}

Event specification table

Property Expected Type Description
@context Text Required - Always set to ["http://schema.org", {"@language": "xx"}]
  • Replace xx with the entity's language code in BCP 47 format format, for example, "en".
@type Text Required - Always set to Event.
@id URL Required - The content's identifier in URI format; for example, https://example.com/1234abc.
@id must meet the following requirements:
  • Globally unique across your catalog
  • Static
  • In the form of Unified Resource Identifier (URI)
Because an entity's url meets all the requirements as an identifier, we recommend you use an entity's url as @id. See the Identifier section for more details.
name Text Required - The name of this event.
  • Use an array to list the names in different languages. See the Multiple regions and languages example.
  • Note that only one name is supported per locale (language-country pair).
description Text The description of the event. 300-character limist. Use an array to include the descriptions in multiple languages and lengths.
attendee Organization or Person A person or organization attending the event.
startDate Date Required - The start time of the event in ISO 8601 format with time zone.
endDate Date The end time of the event in ISO 8601 format with time zone.
subEvent Event An Event that is part of this event. For example, a conference event includes many presentations, each of which is a subEvent of the conference.
superEvent Event An event that this event is a part of. For example, a collection of individual music performances might each have a music festival as their superEvent.
releasedEvent PublicationEvent, FeaturedEvent, or ExclusiveEvent Highly Recommended Why? - A PublicationEvent is used to specify the original (global or local) release of content by a publisher, such as the original theatrical release date of a movie.

Additionally, use FeaturedEvent to indicate that your service markets this content as either an original, featured, special, and so forth.

ExclusiveEvent specifies that your service has exclusive distribution rights and includes where and when.

See the example section for details and examples.
releasedEvent.@type Text Required - Be sure to always set this property to one of the following:
  • PublicationEvent
  • ExclusiveEvent
  • FeaturedEvent
releasedEvent.location Country Required - The regions that are associated with this event.

For a PublicationEvent, this is the region where the content was published.

For FeaturedEvent and ExclusiveEvent, this is the region where the content is featured or exclusive.

Use ISO 3166 codes for countries. To indicate everywhere in the world, set to EARTH.
releasedEvent.startDate Date or DateTime Recommended - Required for ExclusiveEvent - The start date of the entity's publication.

For a PublicationEvent, this denotes the initial release date of this entity, such as the date a movie was first released in theaters.

For ExclusiveEvent and FeaturedEvent, this represents the start date of when the entity is exclusive or featured.
releasedEvent.endDate Date or DateTime Recommended - Required for ExclusiveEvent - This is only applicable to the ExclusiveEvent and FeaturedEvent types.

For ExclusiveEvent, this represents the date when the rights to the content expire.

For FeaturedEvent, this represents the last date when the provider features the entity.

If the content is perpetually exclusive or featured, set the endDate to 20 years from the current date.
releasedEvent.publishedBy Organization or Person Optional - The organization or person that published this entity.
location Place OR City Required - The location of the event. Note that you can provide Place in City level.
location.name Text Required - The name of the location.
location.address PostalAddress Required if location @type is Place - The address of the location. This should not be used if location @type is City
location.address.streetAddress Text The street address of the location.
location.address.addressLocality Text The city of the location.
location.address.addressRegion Text The state of the location.
location.address.postalCode Text The postal code of the location.
location.address.addressCountry Text The countries in ISO 3166 format.
workPerformed CreativeWork A work performed in some event, for example a play performed in a TheaterEvent.

Event example

Event 

{
  "@context":"http://schema.org",
  "@type":"Event",
  "@id": "http://example.com/keynote/google_io_2019",
  "name":"Google I/O 2019 keynote",
  "description":"Google’s annual developer conference keynote event.",
  "startDate": "2019-05-07T10:00-08:00",
  "location":{
    "@type":"Place",
    "name":"Example Arena",
    "address":{
      "@type":"PostalAddress",
      "streetAddress":"1600 Amphitheatre Pkwy",
      "addressLocality":"Mountain View",
      "addressRegion":"CA",
      "postalCode":"94043",
      "addressCountry":"US"
    }
  },
  "attendee": {
    "@type":"Person",
    "name":"My Favorite Speaker",
    "birthDate":"1971-12-02",
    "gender":"F",
    "nationality":"IN"
  }
}