You need to provide the relationships among all the Organization
, BroadcastService
, CableOrSatelliteService
, and TelevisionChannel
entity types in your catalog. This information helps Google display the proper order and structure of your content to users and identify the correct live TV channels when a user query is ambiguous.
Live TV entity types
BroadcastService
, CableOrSatelliteService
, TelevisionChannel
, and Organization
describe the following entities:
Organization
describes a TV network or a TV operator.- TV network - An organization that produces and distributes TV programming.
- TV operator - Also known as TV service provider, an organization that delivers a bundle of TV programming to subscribers.
BroadcastService
describes a broadcast service (a.k.a “TV station”) that is affiliated with a TV network (Organization
).CableOrSatelliteService
identifies a regional cable, satellite, or Internet TV service provided by a TV operator (Organization
).TelevisionChannel
identifies the channel ID (that is, a string or number) of a TV station (BroadcastService
) on a regional cable, satellite, or Internet TV service (CableOrSatelliteService
).

BroadcastService
BroadcastService
allows you to describe the details that are specific to Media Actions; for instance, you can use an Action markup object in BroadcastService
to provide the deep links and access requirements of a broadcast service.
You need to provide a separate BroadcastService
for the following cases:
- A broadcast service has its own TV channel.
- For instance, a TV network has channels in different definitions (for example, "HD" and "SD").
- A broadcast service consists of different TV programming.
- For instance, a TV network distributes different TV programming based on regions (for example, New York and California).
BroadcastService
lets you restrict access to a TV channel based on the user's current device location with the eligibleRegion
and ineligibleRegion
properties. (See the Entitlements use cases - Live TV section for details.)
Live TV examples
The following example describes a fictional Internet Protocol TV (IPTV) service provider and its TV channels:
Organization
A fictional Internet Protocol Television service provider, ExampleTV Digital Service (Organization
), provides Live TV service on the Internet, which contains the following two channels: ExampleTV-Movie (Organization
) and ExampleTV-Comedy (Organization
):
{
"@context":"http://schema.org",
"@type":"Organization",
"@id":"http://example.com/exampletv/digital",
"name":"ExampleTV Digital Service",
"sameAs": "https://en.wikipedia.org/wiki/exampletv_digital_service"
},
{
"@context":"http://schema.org",
"@type":"Organization",
"@id":"http://example.com/exampletv/movie",
"name":"ExampleTV Movie",
"sameAs": "https://en.wikipedia.org/wiki/exampletv_movie"
},
{
"@context":"http://schema.org",
"@type":"Organization",
"@id":"http://example.com/exampletv/comedy",
"name":"ExampleTV Comedy",
"sameAs": "https://en.wikipedia.org/wiki/exampletv_comedy"
}
BroadcastService
These two BroadcastService
entities provide the details of deep links and access requirement for the fictional channels ExampleTV-Movie and ExampleTV-Comedy:
{
"@context":"http://schema.org",
"@type":"BroadcastService",
"@id":"https://www.example.com/exampletv/broadcast/movie",
"name": "ExampleTV-Movie",
"alternateName": [
"Example Television Movie",
"Example TV Movie"
],
"description": "A fictional Internet Protocol TV movie channel.",
"broadcastDisplayName":"ExampleTV-Movie",
"broadcastAffiliateOf":{
"@type":"Organization",
"@id":"http://www.example.com/exampletv/movie",
},
"potentialAction": {
"@type": "WatchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "http://www.example.com/exampletv/broadcast/movie?autoplay=true",
"inLanguage": "en",
"actionPlatform": [
"http://schema.org/DesktopWebPlatform",
"http://schema.org/MobileWebPlatform",
"http://schema.org/AndroidPlatform",
"http://schema.org/IOSPlatform",
"http://schema.googleapis.com/GoogleVideoCast"
]
},
"actionAccessibilityRequirement": {
"@type": "ActionAccessSpecification",
"category": "subscription",
"requiresSubscription": {
"@type": "MediaSubscription",
"@id": "http://www.example.com/exampletv/basic_subscription",
"name": "Basic subscription",
"identifier": "example.com:basic",
},
"eligibleRegion": [
{
"@type": "Country",
"name": "US"
}
]
}
},
"identifier": [
{
"@type": "PropertyValue",
"propertyID": "TMS_ID",
"value": "12345"
},
{
"@type": "PropertyValue",
"propertyID": "_PARTNER_ID_",
"value": "exampletv-movie-33345"
}
]
},
{
"@context":"http://schema.org",
"@type":"BroadcastService",
"@id":"https://www.example.com/exampletv/broadcast/comedy",
"name": "ExampleTV-Comedy",
"alternateName": [
"Example Television Comedy",
"Example TV Comedy"
],
"description": "A fictional Internet Protocol TV comedy channel.",
"broadcastDisplayName":"ExampleTV-Comedy",
"broadcastAffiliateOf":{
"@type":"Organization",
"@id":"http://www.example.com/exampletv/comedy",
},
"potentialAction": {
"@type": "WatchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "http://www.example.com/exampletv/broadcast/comedy?autoplay=true",
"inLanguage": "en",
"actionPlatform": [
"http://schema.org/DesktopWebPlatform",
"http://schema.org/MobileWebPlatform",
"http://schema.org/AndroidPlatform",
"http://schema.org/IOSPlatform",
"http://schema.googleapis.com/GoogleVideoCast"
]
},
"actionAccessibilityRequirement": {
"@type": "ActionAccessSpecification",
"category": "subscription",
"requiresSubscription": {
"@type": "MediaSubscription",
"@id": "http://www.example.com/exampletv/basic_subscription",
"name": "Basic subscription",
"identifier": "example.com:basic",
},
"eligibleRegion": [
{
"@type": "Country",
"name": "US"
}
]
}
},
"identifier": [
{
"@type": "PropertyValue",
"propertyID": "TMS_ID",
"value": "15555"
},
{
"@type": "PropertyValue",
"propertyID": "_PARTNER_ID_",
"value": "exampletv-comedy-12323"
}
]
}
CableOrSatelliteService
This CableOrSatelliteService
describes the service provider ExampleTV Digital Service that has national coverage:
{
"@context":"http://schema.org",
"@type":"CableOrSatelliteService",
"@id":"http://example.com/example_iptv/us",
"name":"Example TV Digital Service - US",
"provider": {
"@type": "Organization",
"@id": "http://example.com/exampletv/digital",
"name": "ExampleTV Digital Service",
},
"areaServed":[
{
"@type":"Country",
"name": "US",
}
]
}
TelevisionChannel
These TelevisionChannel
entities indicate that ExampleTV Digital Service IPTV has the ExampleTV Movie programming on channel ExTV-Movie
and the ExampleTV Comedy programming on channel ExTV-Comedy
:
{
"@context":"http://schema.org",
"@type":"TelevisionChannel",
"@id":"http://example.com/exampletv/extv-movie",
"broadcastChannelId":"ExTV-Movie",
"broadcastServiceTier":"Basic",
"inBroadcastLineup":{
"@type":"CableOrSatelliteService",
"@id":"http://example.com/example_iptv/us"
},
"providesBroadcastService":{
"@type":"BroadcastService",
"@id":"https://www.example.com/exampletv/broadcast/movie"
}
},
{
"@context":"http://schema.org",
"@type":"TelevisionChannel",
"@id":"http://example.com/exampletv/extv-comedy",
"broadcastChannelId":"ExTV-Comedy",
"broadcastServiceTier":"Basic",
"inBroadcastLineup":{
"@type":"CableOrSatelliteService",
"@id":"http://example.com/example_iptv/us"
},
"providesBroadcastService":{
"@type":"BroadcastService",
"@id":"https://www.example.com/exampletv/broadcast/comedy"
}
}
See the Live TV examples section for more examples.
Identify the relationships
For Organization
,
- Collect the
@id
andname
of the TV network or TV operator.
For BroadcastService
,
- Collect the
@id
andname
of the broadcast service. - For the
broadcastAffiliateOf
property, collect the@id
of the TV network (Organization
) whose programming this broadcast service provides.
The following entity types are required if your broadcast service supports the channel switch by channel number (see the Fulfilled by Google section for details).
For CableOrSatelliteService
,
- Collect the
@id
andname
of the regional cable, satellite, or Internet TV service. - For the
provider
property, collect the@id
andname
of the TV operator (Organization
), which is the parent organization of this regional service.
For TelevisionChannel
,
- Collect the
@id
andname
of the television channel. - For the
inBroadcastLineup
property, collect the@id
of the regional cable, satellite, or Internet TV service (CableOrSatelliteService
) that provides this channel to the viewers. - For the
providesBroadcastService
property, collect the@id
of the broadcast service (BroadcastService
) whose programming this channel provides.