The following platform policies apply to the **Local Aggregator Unit**
integration. The Local Aggregator unit displays entities in categories like
dining, services, or things to do. See
[Supported POI Types](https://developers.google.com/actions-center/verticals/local_vss/policies/platform-policies#supported-poi-types) for examples.

## Point of Interest (POI) Eligibility Criteria

To be eligible for ingestion and display within the **Local Aggregator Unit**
integration, points of interest must satisfy the following criteria:

- **Direct Landing Pages:** Destination URLs in `brand_landing_pages` must deep-link directly to a POI-specific landing page without forced logins, paywalls, or generic search directories.

## Supported Point of Interest (POI) Types

All points of interest use `category: "LOCAL"` in the feed header. Partners
should provide descriptive, localized strings in `establishment_category` that
reflect the primary commercial activity of the location.

The following table lists the broad POI categories that are supported by the
**Local Aggregator Unit** integration. Given the wide variety of categories,
this list is not exhaustive and is updated periodically.

| **Vertical** | **POI Categories (Not Exhaustive)** | **Not Enabled (Exceptions \& Exclusions)** |
|---|---|---|
| **Dining \& Food Services** | Restaurants, Cafes, Bakeries, Bars, Bistros, Breweries, Pizzerias, Takeaway and Food Delivery. | Ghost kitchens without physical public presence, private membership clubs without public walk-in/ordering. |
| **Beauty \& Personal Care** | Hair Salons, Barber Shops, Nail Salons, Day Spas, Massage Therapists, Make Up Studios, Tattoo / Piercing Parlors, Estheticians. | Mobile-only providers without physical premises or verified service areas. |
| **Health \& Wellness** | Gyms, Fitness Studios, Yoga / Pilates Centers, Personal Trainers, Wellness Centers, Physical Therapy clinics. | Hospital emergency departments, urgent care centers, emergency triage facilities. |
| **Home \& Local Services** | Plumbers, Electricians, HVAC Contractors, House Cleaning, Landscapers, Locksmiths, Appliance Repair, Roofers. | Unlicensed hazardous waste handling, aggregate lead generation brokers lacking direct fulfillment. |
| **Things to Do (Attractions)** | Museums, Historic Landmarks, Monuments, Art Galleries, Observation Decks, Botanical Gardens, Zoos, Aquariums, Theme Parks. | Live concerts, sports matches, temporary festivals (Events); single-day/multi-day guided tours and boat excursions; non-attraction locations without admission intent. |
| **Automotive \& Mobility** | Auto Repair, Detailing, Tire Shops, Car Washes, Parking Facilities, Transit Hubs, Vehicle Dealerships, used car sales lots. |   |
| **Professional Services** | Photography Studios, Tailors, Dry Cleaners, Electronics Repair, Pet Groomers, Veterinary Clinics. | Government administrative offices, municipal courts, purely remote/virtual consultation services. |

## Supported Countries

The Local Aggregator Unit will appear in countries located in the
[European Economic Area](https://ec.europa.eu/eurostat/statistics-explained/index.php?title=Glossary:European_Economic_Area_(EEA))
(EEA).

## Content Quality \& Ingestion Standards

Partners should follow all
[overall quality guidelines](https://developers.google.com/search/docs/appearance/aggregator-unit) for the
Aggregator unit and must maintain accurate, high-fidelity metadata across all
POI feeds:

- **POI Identification:** Each record must contain a persistent, unique `poi_id` and an authorized partner `brand_id`.
- **Category Representation:** `establishment_category` should describe the specific venue or place type in the localized default language.
- **Deduplication:** Partners must deduplicate multiple offerings for the same physical venue into a single canonical POI record per location.
- **POI Images:** Any images you provide in your feed should relate to the specific POI. You may review our [Image Guidelines](https://developers.google.com/actions-center/verticals/local_vss/reference/poi-feed-doc#image_guidelines) for more information.