Google is updating the Search Results Page (SRP) for local searches, creating
opportunities for Vertical Search Services (VSS) and direct suppliers. Local
searches are searches related to, as an example, entities involved in dining,
services (e.g., beauty salons), or things to do (e.g., attractions). This
update introduces Aggregator and Supplier Units.

### Search Unit - Aggregator Unit

The Aggregator Unit is a multi-provider feature on the Search Results Page
(SRP) that replaces existing units. It allows Vertical Search Services to
compete to display results relevant to the user's query. The top-ranked
provider's results are displayed by default, and users can select a different
provider. Data in this unit is powered by the POI feed.

### Point of Interest (POI) Feed

We are introducing a standardized [feed format](https://developers.google.com/actions-center/verticals/local_vss/reference/poi-feed)
for entities with physical locations. This feed is designed to power the
Aggregator Unit by ingesting core entity information for businesses with
physical presence (like business name, address, and phone number) alongside
relevant metadata, such as category and photos. Data provided using this feed is
used exclusively to populate the partner's own unit. It will never be used to
enrich Google's own services or competitors' units.