# Local Services Ads Redirect Integration Policies

The following integration policies apply to the Local Services Ads Redirect
integration.

## Local Services Ads Redirect platform policies

To read the platform policies for the Local Services Ads Redirect integration, see
[Local Services platform policies](https://support.google.com/adspolicy/answer/6245891).

## Place Action policies

> [!NOTE]
> **Note:** If your integration requires you to specify `action_link's` for merchants and services, this policy applies.

In order to ensure a consistent user experience when interacting with Place
Action links, all Place Action platform providers must adhere to the following
guidelines:

1. Place Action links or buttons must lead users directly to either a merchant location search page (for chains) or the orderable menu page. Redirection to the platform provider's homepage or unrelated pages is not permitted.

2. Place Action links must allow the user to complete the designated action. For example, merchants must have functional payment systems to allow online order completion.

3. The first step of the ordering flow must not require users to sign in or create an account. Users should be allowed to browse menus before any login or account creation is required.

4. The payment details must not be requested until users have added items to their cart.

5. Place Action links must allow the user to complete the designated action.
   For example, an 'ordering' link must allow the user to complete an order without
   placing a phone call or going to another site or app.

6. Partners must abide by the Actions Center's
   [Support \& maintenance guidelines](https://developers.google.com/actions-center/verticals/local-services/redirect/policies/platform-policies#support_and_maintenance_guidelines).

> [!IMPORTANT]
> **Key Point:** Please ensure that as part of conversion data, user Personal Identification Information (PII) should not be sent to Google without express user consent or as otherwise permitted under law.

### Merchant Eligibility

The following categories are currently enabled for the Actions Center Business
Link and Redirect integrations:

- Restaurants
- Business offering online services
- Retail merchants

> [!NOTE]
> **Note:** Partner's may choose to upload inventory that does not adhere to the aforementioned categories, however, that inventory will not go live.

Adherence to this policy will be proactively monitored on a regular basis.
Violation of the policy can result in perpetual removal of all Place Action
links provided by the platform provider.